Social Media Marketing meaning, facts, tips, pros and cons.

1. Social Media Marketing
Chloe McGlinch

2. The four P’s of Marketing
• Product- the product or service being marketed to the target
audience.
• Price- the cost of the product or service.
• Place- where you sell your product, and the distribution channels
you use to get it to your customer.
• Promotion- how you advertise your product or service.

3. What is Social Media Marketing (SMM)?
• The definition of social media marketing is, “A form of internet
marketing that uses social media apps as a marketing tool.”
• Anyone can use social media marketing to boost a business,
platform, or following.
• Social media marketing is very effective and used by popular
businesses to stay connected with customers.

4. Types of Social Media Marketing
• Content creating
• Advertising/ Sponsorship
• Influencer marketing
• Social media management
• Paid media marketing

5. Facts About SMM
• Social media marketing revenue should reach $223.11 billion this
year.
• 54% of internet users turn to social media to research products.
• 33% of internet users would rather contact a brand via social
media than call them.
• According to 62% of marketers, social listening is the best Social
media marketing tactic.
• 64% of users make a purchase after watching a video on social
media.

6. How to Market on Social Media
• Marketing a product, brand, business, etc. on social media can be
easily done by anyone.
• Step one: Identify your audience
• Step two: Define your goals.
• Step three: Allocate your resources wisely.
• Step four: Develop a unique strategy for each platform.
• Step Five: Post relevant content regularly.
• Step six: Interact with followers.
• Step seven: Always maintain professionalism.
• Step eight: Reflect your brand identity.
• Step nine: Prioritize quality over quantity.
• Step ten: Measure your results.

7. SMM Pros
• Increased brand Awareness
• More inbound traffic
• Improved search engine rankings
• Higher conversion rates
• Better customer satisfaction
• Improved brand loyalty
• More brand authority
• Cost-Effective
• Gain marketplace insights
• Thought leadership

8. SMM Cons
• Not built for businesses
• Negative feedback
• Heavily rely on ads
• Low ROI (return on investment)
• Time-consuming
• Must stay engaged and active
• Difficult to measure
• Security and privacy policy issues
• Limited only to social media platforms
• Doesn’t work for all groups of people

9. Tips to Successful SMM
• Be consistent
• Create interesting content
• Create an effective strategy
• Get to know your competition
• Organize a schedule for your posts

10. Social Media Marketing in Business
• SMM in businesses allows marketers to connect and engage
customers where they are at.
• Some social media apps used by businesses are Twitter,
Facebook, Instagram, LinkedIn, YouTube, and TikTok.
• These apps keep customers informed on new releases, or
information businesses want to share to their following.

11. High-Rated Brands with Great Social Media
Strategies
• BooHoo
• PlayStation
• The Royal Academy
• Depop
• Chipotle
• Gymshark
• Greggs
• KFC
• National Geographic
• Dove

12. Cites Used
• https://www.techtarget.com/whatis/definition/social-media-marketing-SMM
• https://truelist.co/blog/social-media-marketing-statistics/
• https://mailchimp.com/resources/how-to-market-on-social-
media/?ds_c=3Q_AOC_Google_Search_US_EN_NB_Acquire_Omega_BMM_US&
gclid=CjwKCAjw7eSZBhB8EiwA60kCW-TUHMVZDHo_3t7GUtc89HsxOfOYen6-
lo4Y8taW8lfBQ9SjsE-I7BoCbQcQAvD_BwE&gclsrc=aw.ds
• https://www.bluefountainmedia.com/blog/advantages-of-social-media-
marketing
• https://techjackie.com/disadvantages-of-social-media-marketing/
• https://www.bu.edu/prlab/2022/03/01/5-tips-to-successful-social-media-
marketing/
• https://techsenselabs.com/learn/social-media-marketing-types-2/
• https://econsultancy.com/30-brands-with-excellent-social-media-strategies/