answers to questions on research

1. Cameron Williams 12DL
Issues about Research
Media Enterprise Unit 7 Learning Aim A
1. What research will you need to do before finalising the brief for the
marketing campaign?
2. Why are you undertaking this research?
3. Who should you involve in this research, e.g. members of the target
audience?
4. What research do you need to undertake to help you generate ideas for a
new product (e.g. market research into the popularity of existing products or
to identify potential gaps in the market )?
5. Where will the research take place and what sources are available to you?
6. What different forms will your research take?
1. I will do research into other marketing campaigns to think about what
worked and what didn’t work for them. I will choose to look at some
unsuccessful campaigns as well as some successful ones to do this. I will also
give out a questionnaire about marketing ideas for Grease to people around
the school.
2. I want to try to make sure that when I make some marketing material for
Grease it is successful with its target audience. I want to try to learn from
the mistakes that some other people have made before. I want to try to find
out what people want before I decide what to make.
3. I will ask members of the target audience. Grease is going to be the school
show so I will ask people around school.
4. I will look at some advertising for other media products to see what it looks
like. Grease was shown at the local Wolverhampton Grand theatre recently
so I will try to look at some of the advertising for that show of it. I will use
some of that material and some of my plans with my questionnaire when I
talk to the target audience around school.
5. I will do my research around school, asking students and maybe staff as
well. I will use the internet for research, the iMacs to design a questionnaire
and to write my responses to it.
6. I will do some product research into other advertising campaigns and into
the Wolverhampton Grand Theatre advertising for their show of Grease,
and I will do some audience research using my questionnaire.