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Virgilio C. Boado, MA Ed.M 
School Principal IV, PEQNHS
 A process by which information and understanding are 
transferred between a sender and a receiver
6 
Internal and 
external 
sources 
Strategic 
Conversation 
Open climate 
Listening 
Discernment 
Dialogue 
Purpose Directed 
Direct attention to 
vision/values, desired 
outcomes; use 
persuasion 
Methods 
Use rich channels 
Stories and metaphors 
Informal 
communication 
Leader 
as 
Communication 
Champion
7 
Leaders sharing all types of information 
throughout the organization and across 
all levels.
An open climate is essential for cascading vision, andcascading is 
8 
essential because: 
Natural Law 1: You Get What You talk about 
 A vision must have ample ‘air time’ in an organization. A vision must be 
shared and practiced by leaders at every opportunity. 
Natural Law 2: The Climate of an Organization is aReflection of the 
Leader 
 A leader who doesn’t embody the vision and values doesn’t have an 
organization that does. 
Natural Law 3: You Can’t Walk Faster Than One Step at a Time 
 A vision is neither understood nor accepted overnight. Communicating 
must be built into continuous, daily interaction so that over time followers 
will internalize it.
9 
Keys Poor Listener Good Listener 
1. Listen actively Is passive, laid back Asks questions; paraphrases what 
is said 
2. Find areas of interest Tunes out dry subjects Looks for opportunities, new 
learning 
3. Resist distractions Is easily distracted Fights distractions; tolerates bad 
habits; knows how to concentrate 
4. Capitalize on the fact that 
thought is faster than speech 
Tends to daydream with slow 
speakers 
Challenges, anticipates, 
summarizes; listens between lines 
to tone of voice 
5. Be responsive Is minimally involved Nods; shows interest, positive 
feedback
10 
Keys Poor Listener Good Listener 
6. Judge content, not 
delivery 
Tunes out if delivery is 
poor 
Judges content; skips over 
delivery errors 
7. Hold one’s fire Has preconceptions; 
argues 
Does not judge until 
comprehension is 
complete 
8. Listen for ideas Listens for facts Listens to central themes 
9. Work at listening No energy output; faked 
attention 
Works hard; exhibits active 
body state, eye contact 
10. Exercise one’s mind Resists difficult material in 
favor of light, recreational 
material 
Uses heavier material as 
exercise for the mind
11
12
13 
Do 
 Use e-mail to set up meetings, to recap spoken 
conversations, or to follow up on information already 
discussed face-to-face. 
 Keep e-mail messages short and to-the-point. Many 
people read e-mail on handheld devices, which have 
small screens. 
 Use e-mail to prepare a group of people for a meeting. 
For example, it is convenient to send the same 
documents to a number of people and ask them to 
review the materials before the meeting. 
 Use e-mail to transmit standard reports. 
 Act like a newspaper reporter. Use the subject line to 
quickly grab the reader’s attention.
Don’t 
 Use e-mail to discuss something with a colleague 
who sits across the aisle or down the hall from you. 
Take the old-fashioned approach of speaking to each 
other. 
 Lambast a friend or colleague via e-mail – and 
especially don’t copy others on the message. 
 Use e-mail to start or perpetuate a feud. 
 Write anything in an e-mail you wouldn’t want 
published in a newspaper. E-mail with sensitive or 
potentially embarrassing information has an 
uncanny way of leaking out. 
14
I.Formal Communication in Organizations 
Formal communication f lows along prescribed channels 
which all members desirous of communicating with one 
another are obliged to follow. 
A. Vertical Communication 
1. Upward Communication 
2.Downward Communication 
B. Horizontal Communication 
II. Communication Networks 
III. Informal Communication In Organizations 
It is the transmission of information through nonofficial 
channels within the organization. 
The Grapevine
Vertical Communication Horizontal Communication
A. Vertical Communication 
Communication that flows both up and 
down the organization, usually along 
formal reporting lines-that is, it is the 
communication that takes place between 
managers and their superiors and 
subordinates. Vertical communication 
may involve only two persons, or it may 
flow through several different 
organizational levels.
 Downward Communication occurs when information flows down the hierarchy 
from superiors to subordinates. 
 Examples : Orders, circulars, individual instructions, policy statements, 
Inter Office Memos, e-mail, notices 
 It is best suited for organizations where the line of authority runs distinctly 
downwards. 
 Main objectives: 
 To give specific directions to subordinates about the job entrusted. 
 To explain organizational policies and procedures. 
 To apprise the subordinates of their performance. 
 To give subordinates the rationale of the job so that they understand the 
significance of the job in relation to organizational goals.
1.Under-communication 
- Superior may talk little about the job. 
- Withholding of information 
2.Over-communication 
- superior may talk too much 
- Leaking of information 
3. Delay 
- Line of communication being long. 
4. Loss of Information 
-Unless written, it will not be transmitted fully. 
-Sometimes written communication may not be fully understood. 
5. Distortion 
-Long lines of communication- exaggerating or under-statement
Communication consists of messages from subordinates to superiors. 
This flow is usually from subordinates to their direct superior, then to that 
person’s direct superior, and so on up the hierarchy. Occasionally, a 
message might by-pass a particular superior. 
Examples : The typical content of upward communication is requests, 
information that the lower-level manager thinks is important to the 
higher-level manager, responses to requests from the higher-level 
manager, suggestions, complaints, and financial information. 
Importance : 
1.Providing feedback: Whether directions issued are understood by 
lower staff. 
2.Outlet for pent-up emotions : Grievances and problems addressed, 
solutions are developed and employees feel better after having talked 
about them. 
3.Constructive suggestions: These can be secured for improvement of 
the organization.
1. Open-door policy: Employees are given a feeling that 
their views, suggestions are always welcome by 
superiors. 
2. Complaints and suggestion Boxes : Are installed in 
the company. Employees are encouraged to drop in these 
boxes. 
3. Direct Correspondence: Write directly to superiors or 
managers. 
4. Counseling : Employees are encouraged to talk to their 
superiors of their problems.
 Employees are reluctant to initiate upward 
communication as they 
- feel it may reflect their efficiency. 
- fear of disapproval from superiors. 
 Upward documentation is prone to distortion. 
Unpleasant information is distorted more. 
 Workers/juniors may ignore immediate 
superiors and approach higher management. 
Immediate superiors may feel: 
- bypassed. 
- become suspicious of intentions.
 Whereas vertical communication involves a superior and a subordinate, horizontal 
communication involves colleagues and peers at the same level of the organization. 
 For example : an operations manager might communicate to a marketing manager that 
inventory levels are running low and that projected delivery dates should be extended by 
two weeks. Horizontal communication probably occurs more among managers than 
among non managers. 
 Horizontal communication serves a number of purposes. 
 It facilitates coordination among interdependent units. For example, a manager at 
Motorola was recently researching the strategies of Japanese semiconductor firms in 
Europe. He found a great deal of information that was relevant to his assignment. 
He also uncovered some additional information that was potentially important to 
another department, so he passed it along to a colleague in that department, who used it 
to improve his own operations. 
 Horizontal communication can also be used for joint problem solving, as when 
tow plant managers at Westinghouse got together to work out a new method to improve 
productivity. 
 Finally, horizontal communication plays a major role in work teams with 
members drawn from several departments.
 Subordinates making commitments / passing 
information beyond their authority. 
 Harmful if subordinates do not inform superiors of 
interdepartmental activities.
Communication 
that takes place 
in an 
organization 
that transcends 
formal channels 
and instead 
follows any of 
several 
methods. Fig. 3 
illustrates 
numerous 
examples of 
informal 
communication. 
F I G U R E 3. Informal Communication in Organizations

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Leadership Communications

  • 1. Virgilio C. Boado, MA Ed.M School Principal IV, PEQNHS
  • 2.  A process by which information and understanding are transferred between a sender and a receiver
  • 3.
  • 4.
  • 5.
  • 6. 6 Internal and external sources Strategic Conversation Open climate Listening Discernment Dialogue Purpose Directed Direct attention to vision/values, desired outcomes; use persuasion Methods Use rich channels Stories and metaphors Informal communication Leader as Communication Champion
  • 7. 7 Leaders sharing all types of information throughout the organization and across all levels.
  • 8. An open climate is essential for cascading vision, andcascading is 8 essential because: Natural Law 1: You Get What You talk about  A vision must have ample ‘air time’ in an organization. A vision must be shared and practiced by leaders at every opportunity. Natural Law 2: The Climate of an Organization is aReflection of the Leader  A leader who doesn’t embody the vision and values doesn’t have an organization that does. Natural Law 3: You Can’t Walk Faster Than One Step at a Time  A vision is neither understood nor accepted overnight. Communicating must be built into continuous, daily interaction so that over time followers will internalize it.
  • 9. 9 Keys Poor Listener Good Listener 1. Listen actively Is passive, laid back Asks questions; paraphrases what is said 2. Find areas of interest Tunes out dry subjects Looks for opportunities, new learning 3. Resist distractions Is easily distracted Fights distractions; tolerates bad habits; knows how to concentrate 4. Capitalize on the fact that thought is faster than speech Tends to daydream with slow speakers Challenges, anticipates, summarizes; listens between lines to tone of voice 5. Be responsive Is minimally involved Nods; shows interest, positive feedback
  • 10. 10 Keys Poor Listener Good Listener 6. Judge content, not delivery Tunes out if delivery is poor Judges content; skips over delivery errors 7. Hold one’s fire Has preconceptions; argues Does not judge until comprehension is complete 8. Listen for ideas Listens for facts Listens to central themes 9. Work at listening No energy output; faked attention Works hard; exhibits active body state, eye contact 10. Exercise one’s mind Resists difficult material in favor of light, recreational material Uses heavier material as exercise for the mind
  • 11. 11
  • 12. 12
  • 13. 13 Do  Use e-mail to set up meetings, to recap spoken conversations, or to follow up on information already discussed face-to-face.  Keep e-mail messages short and to-the-point. Many people read e-mail on handheld devices, which have small screens.  Use e-mail to prepare a group of people for a meeting. For example, it is convenient to send the same documents to a number of people and ask them to review the materials before the meeting.  Use e-mail to transmit standard reports.  Act like a newspaper reporter. Use the subject line to quickly grab the reader’s attention.
  • 14. Don’t  Use e-mail to discuss something with a colleague who sits across the aisle or down the hall from you. Take the old-fashioned approach of speaking to each other.  Lambast a friend or colleague via e-mail – and especially don’t copy others on the message.  Use e-mail to start or perpetuate a feud.  Write anything in an e-mail you wouldn’t want published in a newspaper. E-mail with sensitive or potentially embarrassing information has an uncanny way of leaking out. 14
  • 15.
  • 16.
  • 17. I.Formal Communication in Organizations Formal communication f lows along prescribed channels which all members desirous of communicating with one another are obliged to follow. A. Vertical Communication 1. Upward Communication 2.Downward Communication B. Horizontal Communication II. Communication Networks III. Informal Communication In Organizations It is the transmission of information through nonofficial channels within the organization. The Grapevine
  • 19. A. Vertical Communication Communication that flows both up and down the organization, usually along formal reporting lines-that is, it is the communication that takes place between managers and their superiors and subordinates. Vertical communication may involve only two persons, or it may flow through several different organizational levels.
  • 20.  Downward Communication occurs when information flows down the hierarchy from superiors to subordinates.  Examples : Orders, circulars, individual instructions, policy statements, Inter Office Memos, e-mail, notices  It is best suited for organizations where the line of authority runs distinctly downwards.  Main objectives:  To give specific directions to subordinates about the job entrusted.  To explain organizational policies and procedures.  To apprise the subordinates of their performance.  To give subordinates the rationale of the job so that they understand the significance of the job in relation to organizational goals.
  • 21. 1.Under-communication - Superior may talk little about the job. - Withholding of information 2.Over-communication - superior may talk too much - Leaking of information 3. Delay - Line of communication being long. 4. Loss of Information -Unless written, it will not be transmitted fully. -Sometimes written communication may not be fully understood. 5. Distortion -Long lines of communication- exaggerating or under-statement
  • 22. Communication consists of messages from subordinates to superiors. This flow is usually from subordinates to their direct superior, then to that person’s direct superior, and so on up the hierarchy. Occasionally, a message might by-pass a particular superior. Examples : The typical content of upward communication is requests, information that the lower-level manager thinks is important to the higher-level manager, responses to requests from the higher-level manager, suggestions, complaints, and financial information. Importance : 1.Providing feedback: Whether directions issued are understood by lower staff. 2.Outlet for pent-up emotions : Grievances and problems addressed, solutions are developed and employees feel better after having talked about them. 3.Constructive suggestions: These can be secured for improvement of the organization.
  • 23. 1. Open-door policy: Employees are given a feeling that their views, suggestions are always welcome by superiors. 2. Complaints and suggestion Boxes : Are installed in the company. Employees are encouraged to drop in these boxes. 3. Direct Correspondence: Write directly to superiors or managers. 4. Counseling : Employees are encouraged to talk to their superiors of their problems.
  • 24.  Employees are reluctant to initiate upward communication as they - feel it may reflect their efficiency. - fear of disapproval from superiors.  Upward documentation is prone to distortion. Unpleasant information is distorted more.  Workers/juniors may ignore immediate superiors and approach higher management. Immediate superiors may feel: - bypassed. - become suspicious of intentions.
  • 25.  Whereas vertical communication involves a superior and a subordinate, horizontal communication involves colleagues and peers at the same level of the organization.  For example : an operations manager might communicate to a marketing manager that inventory levels are running low and that projected delivery dates should be extended by two weeks. Horizontal communication probably occurs more among managers than among non managers.  Horizontal communication serves a number of purposes.  It facilitates coordination among interdependent units. For example, a manager at Motorola was recently researching the strategies of Japanese semiconductor firms in Europe. He found a great deal of information that was relevant to his assignment. He also uncovered some additional information that was potentially important to another department, so he passed it along to a colleague in that department, who used it to improve his own operations.  Horizontal communication can also be used for joint problem solving, as when tow plant managers at Westinghouse got together to work out a new method to improve productivity.  Finally, horizontal communication plays a major role in work teams with members drawn from several departments.
  • 26.  Subordinates making commitments / passing information beyond their authority.  Harmful if subordinates do not inform superiors of interdepartmental activities.
  • 27. Communication that takes place in an organization that transcends formal channels and instead follows any of several methods. Fig. 3 illustrates numerous examples of informal communication. F I G U R E 3. Informal Communication in Organizations

Editor's Notes

  1. Here is a video to lighten up your weekend that demonstrates the importance of strong leadership communication. Though the video does not directly address poor leadership communication, it makes a strong case for solid communication in our organizations. Many problems in organizations could be  avoided with clear leadership communication. Often times others assume we understand what they are talking about when the truth is we don’t have a clue. Poor communication can result in poor quality, missed deadlines and low morale. It is always a good idea to assume nothing. Remember to communicate to the level of your audience.  It is also critical to check for understanding. Many problems can be avoided by simply checking for understanding. For smaller interactions just ask. For larger, send out a survey. If you don’t clearly communicate, you might find yourself scratching your head as Mr. Bill Cosby does in this hilarious video.