Competitive analysis for mera medicare

1. www.meramedicare.com

2. Threat of new entry
1.Low Threat of new entrants
2.High investment required
3.Extensive knowledge is
required
4.Big Pharmaceuticals
companies can come online
Threat of Substitutes
1.Good Range of product
and services
2.Mobile App
3. Discounts
4.Offers Zones
5.Digital Marketing
Competitors
1.Buydrug
2.Medideal
3.Medidart
4.Apollo Pharmacy
5. Frank Ross Pharmacy
Supplier Power
1.Multitudes of suppliers
2. Good knowledge of
suppliers
3. Bargaining power of
supplier is high
Buyer Power
1.Bargaining power of buyer
is medium.
2. Large no. of competitors
3.Good Offers by competitors
Porter’s Five Forces Analysis
By Buydrug,
medideal,
Apollo etc

3. SWOT ANALYSIS (Mera Medicare)
Strength
1. Discount= 25% (more
than other competitors
2. Order through Whatsapp
3. Generic medicine
4.Delivery Within Hours.
5. Partner with licensed and
authorised Pharmacists
6.Free record of medical bills
Weakness
1. Restricted to few cities
2. No Mobile App
3. No attractive Webpage
4. Less variety of healthcare
products
Opportunities
1. Expansion of business
2.Go mobile
3. Collaboration with doctors
4. Toll Free Number
5. Tie-up with NGO’s
For donation
Threats
1. Lot of existing competitors
2.Government regulations
3. Unawareness of people
towards online medical care
4. Hospitals pharmacy shop

4. Overall a Smart Choice
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