Mera Medicare is a unique business model which has potential to revolutionize healthcare industry by changing the way customers and healthcare professionals interact with each other. MeraMedicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges.This presentation is intended for Competitive Analysis in Indian Online Pharma Industry

1. www.meramedicare.com
Presented By
Nitish Kumar
SJMSOM,IIT Bombay
Topic: Create a Competitive Analysis for Mera Medicare in PPT Format

2. Create a Competitive Analysis for Mera Medicare
• Indian Healthcare Industry-An overview of Healthcare Industry
• Indian pharmaceutical Market-Market size and growth of pharma market
• Scope of marketplace models in India-Internet & mobile penetration
• Indian Online Pharmacy market-Growth rate & Driving forces
• Determine competitors in every city & their Strategy
• SWOT analysis of Competitors-Top 6 Competitors
• SWOT analysis of Mera Medicare
• Determine Industry Key Success factors-Online pharma Industry
• Ranking of key success factors & weight
• Rating of each competitors based on weight
• Marketing, promoting & Pricing strategy
Objectives to be achieved through presentation

3. Indian Healthcare Industry
 By 2020 India would be Third Largest healthcare market in world
 17% CAGR during 2011-2020 to touch US$ 280 billion.
 Private Sector accounts for almost 72 % of the country’s total healthcare
expenditure.
 The average investment size by private equity funds in healthcare chains has increased
to US$ 20-30 million
(India Health Care Sector (Billion US $)
 5% of GDP expenditure on health care
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Per Capital Expenditure ( US$)
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2008 2012 2017 2020
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4. Indian Pharma market (IPM)
 3rd Largest in volume & 14th largest in value
 Mumbai, Hyderabad and Ahmedabad are the major pharmaceutical hubs of India.
 While the domestic market is worth US$12.26 billion as of 2012, and is expected to
reach US$49 billion by 2020
 20% CAGR over next 5 Years.
 5% of pharma FDI as a percent of total FDI
 60% share of urban regions in domestic pharma market
 Home of 10,500 manufacturing units and 3000 companies
Gujarat has highest growth in pharma sale last year with 22.7% growth rate
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FY12 FY14 FY15 FY20
Growth rate ( %)

5. Scope of e Health services in India
Year Internet Users
Mob
internet
Market
Size
Growth rate
2010 56 48 5300 32.07%
2011 73 64 7000 35.71%
2012 137 102 9500 32.64%
2013 190 131 12600 32.67%
2014 243 173 16400 35.97%
2015 342 213 22300 32.67%
2016 478 289 29500 32.76%
Growth rate of internet, mobile internet, financial e commerce & overall e comm. market in India from
2010 to 2015.2016 value is forecasted based on CAGR for last 5 years
All figures are in million
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400
500
600
Internet Users(Million)
Mobile Internet Users
15-24
years old,
37%
25-34
years old,
38%
35-44
years old,
16%
others,
9%
Demographic segmentation of people indulge in e commerce ecosystem
 India rank 2nd among developing countries for m
health adaptation
 3000 Crore m health services in FY 15
 A study by PWC suggests that people want to use
e health services due to various reasons, The
respondents are those–
 46%-Convenient for them
 43%-Reduce out of pocket cost
 32%-Greater control over their health

6. India Online pharmacy market
The total revenue generated by the online sales of Healthcare products in India was INR
5,075.9 million in FY’2015 which has increased from INR 771.0 million in FY’2012 at a
Average Order Size is Rs. 1,762
CAGR is 87.6% over 2012-15
Healthkart is the leading player
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FY 12 FY 15
Online Pharmacy Market (in
million Rs)
Online Pharmacy
Market (in million Rs)
Industry Driving Forces
1.Internet Penetration
2. Rising disposable income
3. Lower prices in comparison
4.Growth in Indian Retail market
Key differentiator for Companies
1.Marketing Initiative
2. Technology Advancement
3.Switching to different
business models

7. Competitors of Mera Medicare: e pharma companies in Delhi

8. Competitors of Mera Medicare: e pharma companies in Bangalore

9. Competitors of Mera Medicare: e pharma companies in Gurgaon

10. e pharma companies in Mumbai –Market is untouched by Mera Medicare

11. Top 6 Online Medicines provider Companies- Direct Competitors across all metro cities

12. SWOT Analysis of Top 6 Competitors of Mera Medicare
Strength
1. Heavy discounts 15-20%
2. Selling medicines for Chronic Diseases
3.Mobile App which pull large customers
4.Large number of partnership with stores
5.Getting large funding from investors
6.Free home delivery for order above 500
7.Book appointment with doctors
8.Health insurance & many other policy
Weakness
1.Lack of physical touch for medicines can be issue
2.High Shipping charges in case of some provider
3.Sometimes Authenticity of drugs is questionable
4.Many has not mentioned about delivery time
5.Watsapp & other digital channels are unavailable
6.Key area & serving cities is not clearly mentioned
Opportunities
1.CAGR of 87% from 2012-15 period
2. High penetration of internet & Mobile
3.High disposable Income of metro people
4. Offer great convenience to customer
5.Good quality of products on low prices
Threats
1. New rules & legal regulations to operate
2. Brick & Mortar Industry in small cities
3.Availiblity of large number of players
SWOT analysis of Competitors

13. SWOT Analysis of Mera Medicare
Strength
1. Heavy discounts for generic 40-60%
2. Instant saving up to 15% across brands
3.Delivery time is clearly mention
4.Area of operation & cities are mentioned
5.Almost all channels including Wats app
6.Customer Satisfaction is first priority
7.Can compare the prices for medicines
8.Customer testimonials, Get help offline
services which increase customer trust
Weakness
1.Return policy, Track your order, Customer loyalty
cards information is not easily visible
2.Mobile App information is not visible on website
3.types of payment services is not easily visible
4.Products with offers should be highlighted with
pictures on home page of website
Opportunities
1.In a industry which has huge growth rate
2. Offer great customer satisfaction & make
loyal customer base
3.High disposable Income of metro people
4. Offer great convenience to customer
5.Good quality of products on low prices
Threats
1. New rules & legal regulations to operate
2. Brick & Mortar Industry in small cities
3.Availiblity of large number of players
SWOT analysis of Mera
Medicare

14. Indian online pharma Industry- 7 Key Success factors (KSF)
Key Success Factor Attributes Weight Rank
Positive Image Quality, convenience, Vision &
Mission, Priority customer first
0.3 1
Low cost provider Cost saving for customer 0.2 3
Distribution Network Very less lead time 0.1 4
New Business Models New technology & innovation to
sustain in the industry for long
0.05 7
Culture of responsibility &
accountability
Employee should be accountable
& responsible
0.05 6
Loyalty of Customer Quality & price of products 0.2 2
Marketing Strategies Differentiate yourself from others 0.1 5

15. Competitors positioning based on different key success factors
Positive Image
Low Cost Provider
Distribution Network
New Business Model
Customer Loyalty
Marketing Strategy

16. Competitors & their unique offering in the market
1. Large number of discounted products
2. Brand Categorization based on price &
use on home page
3.Reviews & Rating for each product
1.Highlighted 15% offer in bold way
2.HealthInsurance policy comparison &
Appointment to doctors through
website
3.Pincode facility to find out service is
available or not
1.Highlighted Flexi rewards & tax saving
services
2.Diverse business portfolio -Pharmacy,
Pathlabs,Ritecure
3. Store locator through google maps

17. 1. Discount range 15-30%
2. Referral program to Cash back
1. Advertisement about critical care
medicines on home page
2. Drugs differentiation based on
ailments, class & companies
information
3. Services in Tier 2 & Tier 3 cities also
1. Tools like dosage calculator &
shipping calculator to determine
standard dose for medicine &
shipping cost
2. Various online services-15% save on
first order, Flat 10% discount on all
medicines, on board availibity of
doctors etc.

18. Marketing, Promoting & Pricing Strategy for MeraMedicare
Marketing
• Social Media Advertising-Facebook, LinkedIn, Twitter, Pinterest, Email, WhatsApp
• YouTube, SEO, SEM, PPC, PPA, Blog, Google+, Tumblr, Instagram
• English Newspaper-Economic Times, Mint, Times of India, The Hindu
• Occasional but strong promotion- Raksha Bandhan, Diwali , Durga Pooja etc.
Promoting
• Promote by Partnership with government hospitals & private stores to increase
visibility
• Promote on online forums & discussion list
• Send offers to visitors & customers
• Promote through online contest, Loyalty program & by Awareness program
Pricing
• 10-15% margin on branded medicines –As per industry average
• 30-40% margin on generic medicines-As per industry average
• Launch offers like flat 50% off or 30% off + 11% extra off on selected medicines

19. Overall a Smart Choice
THANK YOU
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Team
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