This document discusses chain community pharmacies and top pharmacy franchises in India. As a staff pharmacist in a chain community pharmacy, 69% of time is spent dispensing prescriptions and counseling patients. Chain pharmacies offer economies of scale, technology, and private brand products. Some top pharmacy franchises discussed are Apollo Pharmacy, Sanjivani Pharmacies, Medlife, Easy Medico, Sastasundar, and Ria Lifesciences. Characteristics and advantages of chain pharmacies over small stores are also presented.
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“Marketing 2.0” in the pharmaceutical industry is no longer about just saying that our product is different and hoping customers will see it that way. It’s very much about making it so and then about finding our way to engage customers in a “conversation” that helps create the value rather than just promoting it through armies of medical representatives. We need to develop new, end-to-end processes that shape our relationships with physicians, payers, patients and care-givers.
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A community pharmacy, often referred to as retail pharmacy or retail drug outlets, is places where medicines are stored and dispensed, supplied or sold
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“Marketing 2.0” in the pharmaceutical industry is no longer about just saying that our product is different and hoping customers will see it that way. It’s very much about making it so and then about finding our way to engage customers in a “conversation” that helps create the value rather than just promoting it through armies of medical representatives. We need to develop new, end-to-end processes that shape our relationships with physicians, payers, patients and care-givers.
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MedicinMan November 2016 Issue is Now Live...
Highlights:
1. Report from OPPI’s 50th Annual General Meeting by K. Hariram
OPPI’s 50th Annual General Meeting (AGM) was held on 21st October 2016 at Hotel Taj Land’s End, Mumbai.
2. The Tipping Point: Discovering New Ways to Achieve Breakthrough Sales. Pharma sales managers need to think about new and bold ways to promote their products. Here’s what science tells us about how new ideas go viral.
3. The Many Faces of Emotion and the Role They Play in Marketing by Vivek Hattangadi
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4. The Peter Principle and How to Beat It
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6. BOOK REVIEW: “Triggers” by Marshall Goldsmith reviewed by K. Hariram
How to initiate change in personal and professional life.
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Website: http://ambitbiomedix.com/
Social Media:
Facebook - https://www.facebook.com/ambitbiomedix/?ref=settings
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Twitter - https://twitter.com/ambitbiomedix?lang=en
Linkedin - https://www.linkedin.com/company/ambit%E2%84%A2-bio-medix/about/
Youtube - https://www.youtube.com/watch?v=GPzB82AjvQA&t=3s
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Cholinergic Drugs
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Histamine and Anti histaminics
5-Hydroxytryptamine
Prostaglandins
Nonsteroidal Anti inflammatory Drugs and Antipyretic-Analgesics
Anti rheumatoid and Antigout Drugs
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Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
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2. A “chain community pharmacy” if the organization
consists of four or more stores.
As a staff pharmacist in chain community pharmacy,
69% of time is used in the dispensing of prescription
medications, which includes associated patient
counseling..
.
3. Advantages:
1. Economies of scale
2. Technology driven
3. Retailing their own pharma brands/generic
brands along with competitors brands
Disadvantages:
1. No economies of scale to small medical stores
2. Small geographic area
3. No home delivery services
4. FMCG:
Fast-Moving Consumer Goods or Consumer
Packaged Goods are products that are sold
quickly and at a relatively low cost. Examples
include non-durable household goods such as
packaged foods, beverages, toiletries, over-the-
counter drugs, and other consumables.
5. Characteristics
From the consumer perspective
Frequent purchases
Low engagement (little
or no effort to choose the
item)
Low prices
Short shelf life
Rapid consumption
Price Comparison over
online purchase by
customer.
From the marketer perspective
High volumes
Low contribution margins
High inventory turnover
7. List of Top Pharmacy
1. Apollo Pharmacy
Actually, Apollo Pharmacy is a part of Apollo Hospitals – Asia’s largest healthcare
group. Apollo has emerged as Asia’s foremost integrated healthcare services provider.
8. At a glance
Hospitals71
No. of Beds12000
No. of Pharmacies3,400
No. of Primary Care clinics Over 90
No. of Diagnostic centres150
No. of Telemedicine Centres110+
No. of Medical education centers and research
foundation Over 15
9. 2. Sanjivani Pharmacies
Sanjivani is backed by NB Marketing Pvt. Ltd.
It provides allopathic and homeopathic. Along with that, it also
offers ayurvedic medicines. The company supplies OTC,
surgical and general daily use products.
Sanjivani started in the year 2006. They started franchising in
2015.
10. 3. Medlife International Pvt. Ltd
Medlife is one of the largest online pharmacies and service
provider in India. The company started in the year 2014. It
started the franchising/ distribution in 2017
11. 4. Easy Medico
Easy Medico is one of the biggest online pharmacies in India.
The company was established in the year 2012.
The franchising started in 2016.
12. 5. SastaSundar Pharmacy
SastaSundar is a digital pharmacy and healthcare store. The
company started in the year 2013 and ever since it started
franchising. There are 100-200 franchise outlets all around India.
The franchise of SastaSundar is not just for pharmacy. In addition
to the pharmacy, there is beauty and healthcare.
Moreover, it is also for herbal and organic products.
13. 6. Ria Lifesciences Pvt Ltd
Ria Lifesciences Pvt Ltd is the manufacturer, distributor, and
supplier of pharmaceutical products. In addition to this, they are
also engaged in exporting and trading of pharmaceutical products.
The company came into existence in the year 2013. It was in the
same year their franchise started.
14. 7. Medplus pharmacy
Medplus pharmacy is one of the largest retail franchise chains in
India. It has a network of pharmaceuticals store in 12 states. The
pharmacy franchise business opportunity is in over 150 cities.
There are over 1350 successful pharmacies.
Medplus pharmacy started in the year 2006. The franchise started
in 2015
15. 8. Affordable Medicine Store
Affordable Medicine Store is a chain of generic medicines store. The
company deals in essential medicines, health & beauty care products.
Here, over the counter products are sold with a minimum of 50% to
80% discount. Top OTC products are sold at a 10% discount.
16. 9. MedZone
MedZone pharmacy outlets are promoted by Ethix Healthcare.
The first MedZone pharmacy store opened in Bangalore.
17. 10. wellness forever
Wellness Forever is your one stop 24-hour online wellness & health
store. Our experienced team of merchandisers are specially designated
& trained to identify & choose the suitable combination of products
that justify quality & price best suited to your needs. Having a legacy
of our 160+ stores in India that offer round the clock services as a 24-
hour chemists, we now offer to provide the best services with a wide
selection of wellness products online in India on our premium e-
store, https://www.wellnessforever.in/
18.
19. 11. Noble plus
Noble Plus is Mumbai’s most trusted and preferred Pharmacy &
Skin Care chain, having 30+ outlets, serving over 15,000+
customers daily.
Our products and services extend beyond just a Pharmacy,
encompassing Cosmetics, Pathology, Healthy Food &
Fragrances.
Our facilities are rendered 24×7, round the year to provide quality
and availability of all kinds of imported and domestic medical
products with a robust workforce – professionally trained team.