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Corporate Brand Monitoring in Social Media

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Abhishek Kant
Abhishek Kant
BusinessTechnology
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Abhishek Kant [email_address] http://www.abhishekkant.net http://www.trafficviolators.com Corporate Brand Monitoring using Social Media
Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net
Track this! That is my photo you tagged ! Do you think product x is worth buying? I am hosting an XBOX party! Who wants to come? What happens offline is discussed online & What happens online is discussed online
Permanent Broader Outreach http://www.abhishekkant.net Blogs Ads Reports Events Neutrality Credibility Permanence Searchability Interconnection Reach
49 mn internet users in India 7.5 hrs spent on internet/ week (18-35 Males)
Social Media Strategy http://www.abhishekkant.net
What is being said.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net
Where is it being said.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net
Blog Strategy http://www.abhishekkant.net
Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object]
Community Norms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net
Blog Strategy http://www.abhishekkant.net
Find Early Adopters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Strategy http://www.abhishekkant.net
Community Favorability (CoFav*) http://www.abhishekkant.net * Copyright by Abhishek Kant
How to track Walled Garden http://www.abhishekkant.net
Industry sites ,[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net
Authority Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net
MicroBlogging ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net
Long Tail Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net
Rich Media ,[object Object],[object Object],[object Object],http://www.abhishekkant.net
Social Bookmarks ,[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net
Social Networks ,[object Object],[object Object],[object Object],http://www.abhishekkant.net
Your Toolkit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net
Blog Strategy http://www.abhishekkant.net
Questions http://www.abhishekkant.net [email_address]

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