Corporate Brand Monitoring in Social Media

Abhishek Kant [email_address] http://www.abhishekkant.net http://www.trafficviolators.com Corporate Brand Monitoring using Social Media

Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net

Track this! That is my photo you tagged ! Do you think product x is worth buying? I am hosting an XBOX party! Who wants to come? What happens offline is discussed online & What happens online is discussed online

Permanent Broader Outreach http://www.abhishekkant.net Blogs Ads Reports Events Neutrality Credibility Permanence Searchability Interconnection Reach

49 mn internet users in India 7.5 hrs spent on internet/ week (18-35 Males)

Social Media Strategy http://www.abhishekkant.net

What is being said.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net

Where is it being said.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net

Blog Strategy http://www.abhishekkant.net

Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object]

Community Norms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net

Find Early Adopters ,[object Object],[object Object],[object Object],[object Object],[object Object]

Community Favorability (CoFav*) http://www.abhishekkant.net * Copyright by Abhishek Kant

How to track Walled Garden http://www.abhishekkant.net

Industry sites ,[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net

Authority Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net

MicroBlogging ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net

Long Tail Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net

Rich Media ,[object Object],[object Object],[object Object],http://www.abhishekkant.net

Social Bookmarks ,[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net

Social Networks ,[object Object],[object Object],[object Object],http://www.abhishekkant.net

Your Toolkit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.abhishekkant.net

Questions http://www.abhishekkant.net [email_address]

Corporate Brand Monitoring in Social Media

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Corporate Brand Monitoring in Social Media