Spark , Effortless Parking.

1. Abhinav
Kuru
1

3. Eternal
parking
problem
• Over
95%
of
time
is
spent
on
finding
parking
• Spying
on
commuters
• Expensive
parking
lots
&
valet
3

4. SPark
Effortless
and
Free
Street
Parking

5. Introducing
SPark
!
– Shows
available
parking
spots
for
free
– Turn
by
turn
directions
to
empty
parking
spots
– Complete
street
parking
assistant

6. 6
• Name: Micheal
• Job: Sales Representative
• Demographics:
• 26 years old
• Has finished BA in SF
• Drives a SUV
• Commutes daily for Work
• Average commute ~15 miles/day
!
Goals and tasks:
• Find a parking spot on street
• Use parking permit to park
• To spend less time on the street finding parking.
• Does not want to be fined for parking.
Avg
Commute
Ime
16.0
mins
Avg
Parking
Ime
10.0
mins
Persona: Young single professional

7. 7

8. You have successfully
parked at a spot.
Thanks for sharing your
spot with the community

10. Street cleaning will start in 20 mins.
Swipe to find a new spot.
Effective Reminders and Alerts

11. KPIs
11
!Number of Visits on Landing Page
Number of App Downloads from Appstore
Number of successful first time users
Number of successful signups
!
Number of repeated users per week
Number of successful returning users
Percent of app downloads covering
across SF residential zones
Local targeted Ads
Number of successful referrals
thru text, social media and PR.

12. Launch
Plan
12

13. Yet
another
Parking
app?
• Different
Ideas
but
expensive
solutions
!
!
!
!
• Expensive
Parking
Lots

14. Target
90%
of
unmetered
Street
parking
segment
Unmetered
90%
Metered
10%

15. Thank
You
Abhinav
Kuru
• email:
abhinav118@gmail.com
• LinkedIn:
Abhinav
Kuru
15