This document outlines the benefits of using branded autos as an outdoor advertising medium in India. It states that branded autos are the cheapest outdoor medium, can reach more areas than other vehicles, and grab attention due to curiosity. Branded autos are also said to travel extensively throughout cities each day, reaching more eyeballs than banners, hoardings, and posters at over 100,000 views per day through both outdoor display and a captive audience of passengers.

1. India’s Largest and only Economical
Solution for OOH Media.

2. • Being a new medium, a
branded auto draws
curiosity and grabs
attention
• A branded Auto stands
out from the cluster of
Banners, Hoardings,
Posters.

3. • The cheapest Outdoor
medium.
• Effective reach
• This mobile hoarding
takes you into even those
areas where other
vehicles cannot reach
• In Traffic Junctions &
Street Lights, it catches
the most no. of Eyeballs.

4. • Unlike hoarding, an Auto
travels to each and every
corner of the city.
• Hoardings at prime
location are costly
whereas Auto carry your
brand even there.
• Your ad gets cleaned as
the driver cleans the Auto
everyday, hoardings are
left unattended & un-
cleaned.

5. • Autos have back
Display, taxis carry ads
on Sides
• Auto display is at Eye
level, whereas Taxi
display is at Knee level.
• Auto Travels at moderate
speed, High speed Radio
Taxis doesn’t permit
viewing opportunity.

6. • Travels 100-150 kms
a day
• Upto 18 hrs a day, 7
days a week
• Grabbing 100,000
Eyeballs, more than
50 captive audience
sitting inside the
vehicle.

7. Nikhil Rughwani
Kasch Events & Entertainments
+91 9810982498