3. • And therefore, that person would need a washroom somewhere.
• A washroom can be found in
If he does, he would definitely
need a washroom somewhere.
(Swachh Bharat Abhiyan?!)
And a washroom could be found in
restaurants or cafes or hotels.
Executive
Summary
.1
4. Executive
Summary
0.2
But, Restaurants or hotels or cafés
would not allow anyone except
their staff and customers to use
their washroom.
After all, you are not their
customer. Neither you are owner’s
crush. Therefore…
9. Executive
Summary
0.3
‘Use loo’ app collects one point
after the payment of the bill.
And some day later, if you are
passing from near that restaurant
or any branch of it, you can use
that point and visit their loo!
Waste no time. Buy nothing. Save
money. Relax your tank. And keep
India clean!
14. Strengths
• Mutual advantage: of customers as
well as the restaurant/café owners.
• Simple concept
• Necessary for all
• Helps clean India campaign so people
will be emotionally inclined too
• Boon for ladies
15. Oh my God WOW
Now I won’t have to
control until I get back
home!
16. Weaknesses
• Some traditional restaurants/cafes
might not agree.
• Difficult to persuade most useful and
global brands like McDonald’s and
KFC and Cafe Coffee Day. Because
they follow almost the same rules
and regulations globally.
• Many men still enjoy learning the
direction of the breeze with their
pee.
• Old people with no smartphones
wouldn’t be able to use it.
17. Opportunities
• Totally new concept.
• Very needful, especially for ladies
and high class men
• No competitors.
• No competition!
• Target customers: All!
• Could add water as well as 2-3 loo
visits in the premium version for
$2.59.
19. Threats
• Rise in the competition
• Stealing, remoulding and reinvention
of the concept
• Generous restaurants/cafes
• Public toilets around some good
restaurants
22. $2.59
$2.59
• This is a suitable price for premium version!
• Because, if we keep it any high then the
person can visit the cafe and buy a coffee for
$2.99 (lowest) and use the washroom
anyway.
• Therefore, the maximum price which we can
keep is $2.59.
23. Hope you loved this great app!
Hope you will buy this useful tool!
And hope you will contribute in making India clean!
24. Marketing Plan for a mobile app by Pratik Shelke, author getting published by a major traditional publisher; Blogs at
www.pratikshelkeofficial.quora.com
During a Marketing Management Internship under Professor Sameer Mathur, PhD in Marketing from Carnegie Mellon
university; present faculty at IIM Lucknow.
