Research Paper on Relationship between four wheeler dealership and consumers.

1. “TO STUDY RELATIONSHIP
BETWEEN FOUR WHEELER
DEALERSHIP FACILITIES AND
CONSUMERS."
SHUBHAM PAKHARE
SIBAR

2. Introduction
 India being the second most populated country in the
world which attracts the presence of huge demand in the
Automobile Small Car Industry
 The automobile industry in India is expected to be the
world's third largest by 2016
 The industry contribute 7.1 per cent of the country's
Gross Domestic Product (GDP).
 The local market for small cars now occupies a
substantial share of around 70% of the annual car
production in India of about one million

3. Introduction
 In Indian car industry, small car segments have played a
very crucial and significant role due to its economy,
efficiency and effectiveness
 Customer satisfaction is the key to business servers
 Dealer service quality is an important aspect
influencing customer satisfaction.

4. Research Methodology

5. Objectives
 To determine the role of dealership facility in the
buying decision of the consumers for four-wheeler.
 To know the facilities/services expected by the
customers from the dealer.
 To research the customers point of view about the
specific dealership.

6. Data Analysis and
Interpretation
Sample Size : 50
Maruti : 18
Volkswagen : 12
Hyundai : 10
Ford : 10

7. Which brand of car is owned your household?
Which of the following factors did you consider
while shopping for your new vehicle?

8. Would you consider purchasing a car of the same brand in future?
How much satisfied are you with the experience of dealership and salesperson?

9. FINDINGS
 According to research customer always tends to repurchase
decision due to dealership service
 The dealership highly influenced by their marketing skills
and proper communication which impressed customers.
 I found that the dealership not having valet parking for
customers.
 According to the customers the car servicing area was not
up to the mark.

10. SUGGESTIONS
 To delivery of vehicle must be done according to its
promising date
 To cooperate customers after sales service
 To improve the facilities like playing area for kids
and parking area for customers
 To collect Feedback from customers on weekly,
monthly and annually basis

11. CONCLUSION
 From the study it is seen that the every dealer tries to
have impact on customer in account of repurchase of
their brand, and also keen to give best of the best
facilities to the customers.
 The latest technology in automobile is most helpful
for customers.

12. THANK YOU