marketing plan for new app

1. DRESS

2. WHAT THE…….?????

3. IT’S AN
APP

4. • This is the first question which every person needs the answer.
• This app helps to save your time in your busy life
• With increasing traffic it became more difficult to go for shopping
• We provide you the solution for this
• Shop with us we provide your want at your door

6. 1.EXECUTIVE SUMMARY
2.SITUATION ANALYSIS
3.GOAL
4.STRATEGY
5.TACTICS
6.IMPLEMENTATION
7.CONTROL
8.EXHIBITS

8. • Every one has a desire to wear new clothes.
• For this they need to go out to shop or order online.
• With increasing traffic in cities and towns shopping time is greatly
reduced.
• This is the reason why I came up with this app which helps you to
order dress from our app and have a try at home.
• Pay for the dress which you like.

10. • All the available models at your door.
• Extraordinary service.
• First app that provides this kind of service.

11. • New to the market.
• Lack of awareness for the app.

12. • Globally available.
• Huge scope for reaching semi urban and rural places.

13. • Competition from online stores.
• Competition from other retailers who are not with us.

16. • Making healthy relationship with local retailers.
• Collaborating with the local and global brands.
• Relation with delivery
departments.

18. • Testing in small area and recording the number of orders and sales
• Improving the app user interface.
• Reaching out for as many places as possible later for the
development.

19. • Busy people
• Old people
• Women customers

22. • Free Delivery
• Number of models available
• Good delivery

23. • Try at home feature.
• Reaching out for rural places.
• Opportunity to select retailer.
• Design your wears and get them delivered.

24. • Popular Retail stores.
• Advertising companies.
• Brand stores.
• Delivery companies.
• Maps and Network Recognisation.

30. • Can order from only selected retailers.
• Only three global brands are included.
• Can select only 10 products per an order.
• Only six free orders are permitted monthly.
• All models are included except wedding wear and occasional wear.
• Delivery is collected if they go past the limit.

31. •
• FEATURES

32. Pay less Get MORE>>>
• You can select the retailer you want.
• All the global brands are included.
• No delivery charge for Fifteen orders in a month.
• All models are included.
• New feature:
• You can design your own dress and get it prepared.
• Dresses are provided for rent( charged separately)

33. • Premium version costs you $10/month or $90 an year.
• This is far less than your travel expenses.
• Delivery charges are as per the delivery company.

34. • These are provided for regular customers.
• Retailers may provide more if they want.

35. COMMUNICATION
• Mouth to mouth communication.
• Social media.
• Newspaper Ads

36. • Initially discounts are provided for purchase made through app.
• Premium users are provided with Super deals.
• Referring to friends gives the coupons that can be claimed at the
respective stores.

38. TAKEN FOR EVERY ORDER

40. • Hiring the best designers for occasional wears.
• Hiring Delivery boys.
• Asking the retailers for collaboration.
• Asking the global brands for financial aid.
• Prepare the newspaper advertisements.
• Launching the app with popular personality.