Justbeth Table water Pitch Deck For Justbeth International Limited

1. Justbeth International is a social enterprise that is
solving clean water production and supply
challenges Using a developed business inclusion of
empowering women and youths in vulnerable cities
and villages in Nigeria
Sales

2. VISION:
To be African Leader in the production and supply of
clean and affordable table water and women & youth
empowerment in vulnerable villages and communities
MISSION:
To be brand recognition in production and
distribution of affordable Table Water using
technology and innovation with a developed business
inclusion

3. PROBLEMS
Many villages lack access to
portable drinking water in Nigeria
Bottle Water are
expensive
No water distribution network
Many in Abakaliki, Ebonyi State
Nigeria depend on a lead mining
pit as a their source of water

4. SOLUTION
Water exploration, & Borehole Drilling
Women / Distributors Empowerment
Justbeth Table Water Production
& Packaging
Website/App that Enable for easy
ordering or booking (on the way)

5. PRODUCTS
Justbeth Table Water

7. Current Area of Operation
500,000
10% = 50,000 sales
Ebonyi State:
State Coverage and
beyond
3,200, 000
5% =150,000 Sales
Eastern Nigeria
11,000,000
5%= 550,000
MARKET SIZE
Nigerian Market
200,000,000
GROWTH 135%

8. Revenue from the sales
of Justbeth Table Water
Daily, 1 Truck =N60,
000; multiply by the
number of Truck
$4,737/Truck/monthly
(₦ 1, 954,201)
BUSINESS MODEL
Different bottle sizes
different brands
$2,675/annually
(₦ 1,103,544)

9. COMPETITIVE ANALYSIS
Competitors:
Aqua Rapha:
Very expensive, difficult to
buy
Roval Water:
Urban concentration only
Enesto Water:
Low coverage area
Omec Waer:
No empowerment
Integration
THE UNDERLYING MAGIC
(Competitive Advantage)
Pure and clean
Makes
money
Easy to buy
Saves
money
Delivery Service

10. 1% of our sales will be used to
acquire new customers
GO-TO-MARKET STRATEGY
Target Markets:
Hospitals
Schools
Churches
Military
Camp
220 Distributors/
110 Villages
App that connect
customers and products
(Ongoing development)
TV/Radio
(B2B)

11. JUSTICE OMAKA
COFONDER/CEO
EBSU, Nigeria
Geologist.
Entrepreneur
MBA, LBS
7 years Experience
KENNETH EZE(COO)
FPN, Nigeria
 Entrepreneur
 operations
Management
5 Years Experience
CYTHIA MAMAH
(CFO, ICT
Technologist )
FUPRE, Nigeria
Human Resources
Developer
3 years Experience
OUR TEAM Is made up of Seasoned, Passionate Individuals
With 15 years Experience In The industry

12. FINANCIAL MODEL AND
TRACTION
Financial MODEL:
 1 sachet of 60cl × 20 = 1bag
Sales at $0.3636(₦150/bag)
Cost of production=$0.206(8
₦85/bag)
Gross Profit=$0.158(₦ 65/bag)
Financial Need: $100,000
Financial Usage:
Factory Expansion
Purchase of production materials
Purchase of Distribution Truck
Purchase of Water Packaging
Machines
Working Capital
TRACTION:
Product in place, sales and
revenue growing
3-years sales revenue
$60,540
56,844
$28,422
2020
2019
2018
Figure: Chart Showing 3 Years Sales
Revenue of Justbeth Water