The document outlines a project aimed at addressing high bounce rates and low conversion rates for mobile web through the implementation of AMP (Accelerated Mobile Pages) and PWA (Progressive Web Apps). It details the team's composition, the identified problems with mobile web performance, and how AMP and PWA can enhance user experience and engagement. The initiative aims for faster load times and improved user retention over a planned two-month development period.

1. Google Mobile Web Hackathon
AMP x PWA to Fight againts High Bounce Rate and Low Conversion Rate
Cindy, Febi, Ifnu, Irfan. July, 7th 2017

2. Who We Are ?
• Cindy R Kalensang, Product Manager
• Hidayat Febiansyah, Principal Engineer
• Ifnu Bima, Development Manager
• Irfan Maulana, Sr. System Development
Engineer

3. The Problem
High Bounce Rate
• Mobile App bounce rate is 85% lower than
Mobile Web
• Desktop bounce rate is 20% lower than
Mobile Web
Low Conversion Rate
• Mobile App conversion rate is 8.7x Mobile
Web
• Desktop conversion rate is 5.7x Mobile Web
Mobile App uninstall rate
• One of the main reason that drives customer to
uninstall App is due to customer phone
storage limitation
“Mobile Web generates the highest traffic yet it has the highest bounce rate and lowest
bounce rate”

4. The Problem
Page load time is the website first impression for the user
With the implementation of AMP and PWA altogether
We are aiming to provide seamless browsing experience which will lead to engaged users
and results in higher conversion rate and more loyal customers

5. The Problem
Page load time is the website first impression for the user
With the implementation of AMP and PWA altogether
We are aiming to provide seamless browsing experience which will lead to engaged users
and results in higher conversion rate and more loyal customers

6. AMP Solution
• AMP for fast load in first time
• AMP give better search result in mobile
• AMP for reduce bounce rate

7. AMP Implementation
• Product List Page
– Search Page
– Category Page
– Merchant Page
– Brand Page
• Product Detail Page

8. AMP Tag
• Current :
amp-analytics
amp-img
amp-carousel
amp-selector
amp-social-share
amp-sidebar
• Next :
amp-state
amp-bind
amp-install-
serviceworker
amp-iframe
amp-list

9. AMP Implementation and Demo
• Will be live in next 2 weeks
• Done by 3 person, 1 employee (Dita) and 2
interns (Nikolas and Geraldo)
• Planning, development and testing ~ 2 months
• AMP initative was finalized after attending
google mobile conference here on february

10. Category Page (Before x After AMP)
NON-AMP AMP

11. Search Result Page (Before x After AMP)
NON-AMP AMP

12. Brand Page (Before x After AMP)
NON-AMP AMP

13. Brand Page (Before x After AMP)
NON-AMP AMP

14. Merchant Page (Before x After AMP)
NON-AMP AMP

15. Product Detail (Before x After AMP)
NON-AMP AMP

16. PWA Solution
• PWA for better engagement
• PWA for alternative apps with no install need
• PWA give shortcut in homescreen
• PWA for caching static resources
• PWA for fast load in repeat view

17. Blibli.com Travel (Before x After PWA)
NON-PWA PWA

18. Lighthouse Result (Before PWA)

19. Lighthouse Result (After PWA)

20. THANK YOU