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Digital Graphics
Abby Downing
File Formats
Raster Graphics
• Raster graphics is a bitmap made up of
millions of tiny pixels or points of colour. They
have a fixed resolution, If the image is
enlarged then it will get distorted.
Vector Graphics
• Is the use of geometrical shapes such as
points, lines or curves. They’re made of paths
and strokes. Vector graphics do not lose
quality when enlarged.
JPEG
Stands For
Used For

Joint photographic expert group
Photographs and web formats.

Advantage

It is the most common image format used.
JPEG is used on a lot of digital devices
which you can send them through e-mail,
phones and the internet.
They do not take up much memory space.

Disadvantage

When edited multiple times it loses quality
from compression.
They have a tiny loss of photo quality
when opened.
TIFF
Stands For

Tagged image file format

Used For

Graphic designers and desktop publishing.
Format for digital editing and photography.

Advantage

It can save multipage files and doesn’t lose
quality after compression. TIFF’s are
popular with graphic designing. TIFF is
backed up by image manipulation
applications. When an image is saved
there is not loss of detail.

Disadvantage

They take up a lot of memory space due to
there large file size. This also means on
digital cameras the memory can decrease
in size quickly. Due to the file size it can
cause problems trying to send over email.
PSD
Stands For
Used For

Photoshop document
Photo manipulation and editing on
Photoshop. Front covers for magazines.

Advantage

Multiple layers can be saved on the image.
PSD supports transparency. PSD doesn’t
use compression, therefore there is no loss
of quality. Layers can be edited at any
time after been saved.

Disadvantage

Due to PSD using no compression the file
size can become very large which can slow
the computer down.
PSD files can be opened in only adobe
software.
AI
Stands For

Adobe illustrator

Used For

Logo creation advertisements, brochures,
fliers.

Advantage

Adobe illustrator files can be scaled from
big to small in size. There is no
compression and no loss in image quality.
It also can create graphics to represent a
company. Adobe illustrator is very good to
use when working with cartoon like
graphics.

Disadvantage

A disadvantage is it is only available on
some software.
It is also very hard to use and understand
and takes a lot of time to know how to use
all the tools.
3DS
Stands For

3d studio

Used For

Modelling, animation, rendering, moving
files.

Advantage

This programme can create 3d characters
and environments. It can be used on the
Microsoft windows platform. 3D studio
has loads of tools and features on the
programme.

Disadvantage

Disadvantages are files are very large so
they will take up a lot of room on a pc or
laptop.
It is very difficult to learn the technique of
using the software.
Digital Graphics
Images
Shape Task
Evaluation
What did you like about your image?
I like how you can see the pattern on the cat,
the shapes were really hard to master, I think I
did them well and fit them together nicely.
What would you improve if you did it again?
I would make sure that it had more detail
Rotoscope
Evaluation
What did you like about your image?
That there is a lot of detail across his body and in
his hair.
I also really like the detail on his sleeve and and his
ear.
On Megan I like the detail in her hair also and her
collar bones.
What would you improve if you did it again?
Fill in the white gaps on Zac like I did on Megan.
Text Based
Evaluation
What did you like about your image?
I like the background of the first one, I think it
looks really good with the quote because it links
in really well. And one the second one I like the
colour of the text it also links with the man and I
like the warping of the text.
What would you improve if you did it again?
Be a bit more creative maybe In another text
based image.
Logo Creation
Evaluation
What did you like about your image?
I think its funny and is created on Photoshop which
is used a lot in creative media so is effective. And
the other one was edited on Photoshop also and
uses an icon used on social networking sites which I
made through rotascoping so I like how it links.
What would you improve if you did it again?
Maybe making another one to see which one is
best.
T-Shirt Designs
RedBubble designs.
Idea Generation
Fox-broken Detroit

Ideas usage
ideas
Megan Fox developed ideas
Chosen image ideas
Proposal
Dimensions
2400 by 3200 pixels
Export Format
PNG
Advantages; supports transparency and lowered opitacy and works with redbubble
Disadvantages; larger file size.
Content
My idea is a picture of Megan Fox placed onto a White t-shirt four times next to each
other with the opacity of the first one at a low level and gradually getting stronger as
the image goes on and then MEGAN FOX typed Below the images. The images are
black and white with low contrast.
Proposal
Audience
My target audience is 16-21 year olds. My idea includes Megan Fox in black and
right with transparency which I think this age range will like because she herself is
young and most people this age find her attractive and watch the movies she
appears in.
Deadline
Friday 4th October 2013
Schedule

Monday

Wednesday

Think of ideas. Look at red
bubble for inspiration and
Create a spider diagram
and mind map.

Carry on developing ideas
and come up with 1 and
develop that one. Finish
off the mood board and
create ideas on
Photoshop.

Friday
Complete flat plan and
proposal.
My starting of image, I found on
Google images.

I then found this font on ‘dafont.com’
which I thought would look good under
the pictures so its not as plain.
I developed that idea on PhotoShop to put the image
of Megan in the A instead of having the four images.
But I liked the idea of the four so I’m going to stick
with the simple writing underneath the four images
next to each other

I didn’t want the red background
to show up on a white top so I
removed the background on
PowerPoint.

I developed that idea further and placed the four
pictures next to each to see which would look
better. I lowered the opacity of the first and
gradually made it stronger as it got to the fourth. I
rotascoped the hair and went on colour range to
make it two different colours which brings out a
really good effect. I also rotascoped her body as
there are a lot of different shades but lowered
the opacity. I thought this looked really good and
better so I decided to stick with this idea instead.

I changed the image colour on photo
shop to black and white and put the
contrast down slightly because I think
it looks better and will be more
effective against a white t-shirt.

When I was on Photoshop I copied the image
four times and placed 2 together and 2
together below. I thought this looked quite
good and was not boring by itself. This was
only an idea.

Final idea – flat plan
Visual look of top
Peer Evaluation
What are the strengths of the final image?
• I think that the 4 images at different opacity are really good because it
makes it look really effective and adds something extra. It’s different from
most of the T-shirts on Red bubble and i wanted to do something i hadn’t
seen before.

What could be developed if the image was
repeated?
• Having each image in a different colour, I think that would also look really
good also.
T-Shirt Evaluation
Does your final product reflect your
original intentions?
• Compare your planning/digital flat plans/
storyboards to your final product
• From the start I always wanted to have Megan Fox on
the T-shirt, I didn’t know what it was going to look
like at the end however. I had lots of different ideas
and didn’t know if I wanted 4 in a grid shape or next
to each other. My digital flat plan was my final idea
though an it is the same as my final product.
Is your product suitable for your
audience?
• Reference your proposal
• Give an audience profile and describe
suitability in reference to content
• In my proposal I mentioned that my target
audience would be 16-21 year olds, this Is
because that age are most likely to know who
Megan fox is and admire her. Its suitable for
this audience because they will wear this kind
of T-shirt.
What do you like/dislike about the
techniques you have used?
• I like that the opacity of the images are
different and it goes from low – high, this
brings out the image at the end and gives off a
really good effect. I also put a layer over her
hair and applied colour range to make her hair
look two tones.
What do you like/dislike about how
your final product looks?
• I like how it fills most of the top and it blends
in with the heather grey really well. I don’t
think there is anything I particularly dislike
because I like the overall product.
Why did you include the content you
used?
• Images, fonts, effects, colours
• I included that certain image of her because I thought it
would apply to my target audience the most and stand
out. I put it in black and white because in colour with the
four images it looked two much and didn’t look as good. I
used a simple font because I thought that looked the best
otherwise it would again be two much on the t-shirt and
no one would like it.
What style have you employed in your
products?
• Discuss influences/ existing products
• What visual style does your work have and why did you
choose it?
• I’d seen loads of styles I liked that had the image within the
writing but in the end didn’t do this in my own design. I saw a
lot of 4 images in a grid and thought this looked really good
but didn’t want mine to look the same so I placed the 4 next
to each other which overall looked different and good.
What were the strengths and weaknesses
of the pre-production and planning
• The strengths of my planning were good because when I was
planning I created lots of different ideas, which gave me lots
to choose from, I had a lot of time which also helped. When I
was looking on red bubble it gave me a good idea of what I
wanted to do because I fit a lot of ideas together.

The idea of 3 images on this helped me
decide because I thought this looked
really good.
Analyse each of your final print products commenting
on the strengths, weaknesses and aspects you would
do differently if you were to repeat the project
• Put an image of each product on the page and analyse it
through annotating
I thought the phone case was very different
I chose 2 dark backgrounds
so it was to over the top, I
think they worked really
really well against the black
and white tigers.

I created another triangle and left it
grey because it blended with the
greyscale tigers, which gave off a
good effect against the purple
triangle and background.

from my other ideas and different from
anything I’ve seen on red bubble. But It was
created through experimenting different
things on Photoshop, so overall helped me a
lot because I learnt how to use a lot of tools.
I got a tiger image of Google and
removed the background from it, I then
flipped it horizontally which created a
mirrorreflection effect which looked
really different, which I liked.

I made a triangle with the polygon tool
and it immediately went to 100%
opacity whilst the rest wasn’t, this made
the inside of the triangle look darker,
which I thought looked really good.
There are a few bad points like
the black lines are all different
thicknesses which I would
change if I did it again by trying
to make them the same.

I found an image of
Pikachu of Google images
and created a rotascope
of it and this was what it
turned out like.

I think the rotascope looked
like him a lot and works really
well against a white t-shirt.
Peer Feedback
• Summarise peer feedback and discuss
– Responses you agree with
– Responses you disagree with
I like the image that is used and the fact that its
copied 3more times to add an extra effect to the tshirt, and that it has changed from an original colour
to black and white.
I dislike the lettering at the bottom as it is a similar
colour to the image so it isn't very noticeable and
that the lettering is too small.
Phone case idea expanded.

I found this background on Google and
placed it behind the image for a
background on the phone case.

I put the opacity down slightly on the
background and placed a triangle over
it, which showed in the triangle the
opacity higher. I then placed another
smaller triangle the other way over it
and put it grey.

I removed the background of the
image and then I copied this image
and flipped it horizontally .

The tiger and
triangles and
backgrounds
were all placed
together to
look like this.

I placed another
background under the
current background
which you could see
slightly because the first
background opacity was
lowered. it put a little
extra pattern to it.

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Digital graphics pro forma

  • 3. Raster Graphics • Raster graphics is a bitmap made up of millions of tiny pixels or points of colour. They have a fixed resolution, If the image is enlarged then it will get distorted.
  • 4. Vector Graphics • Is the use of geometrical shapes such as points, lines or curves. They’re made of paths and strokes. Vector graphics do not lose quality when enlarged.
  • 5. JPEG Stands For Used For Joint photographic expert group Photographs and web formats. Advantage It is the most common image format used. JPEG is used on a lot of digital devices which you can send them through e-mail, phones and the internet. They do not take up much memory space. Disadvantage When edited multiple times it loses quality from compression. They have a tiny loss of photo quality when opened.
  • 6. TIFF Stands For Tagged image file format Used For Graphic designers and desktop publishing. Format for digital editing and photography. Advantage It can save multipage files and doesn’t lose quality after compression. TIFF’s are popular with graphic designing. TIFF is backed up by image manipulation applications. When an image is saved there is not loss of detail. Disadvantage They take up a lot of memory space due to there large file size. This also means on digital cameras the memory can decrease in size quickly. Due to the file size it can cause problems trying to send over email.
  • 7. PSD Stands For Used For Photoshop document Photo manipulation and editing on Photoshop. Front covers for magazines. Advantage Multiple layers can be saved on the image. PSD supports transparency. PSD doesn’t use compression, therefore there is no loss of quality. Layers can be edited at any time after been saved. Disadvantage Due to PSD using no compression the file size can become very large which can slow the computer down. PSD files can be opened in only adobe software.
  • 8. AI Stands For Adobe illustrator Used For Logo creation advertisements, brochures, fliers. Advantage Adobe illustrator files can be scaled from big to small in size. There is no compression and no loss in image quality. It also can create graphics to represent a company. Adobe illustrator is very good to use when working with cartoon like graphics. Disadvantage A disadvantage is it is only available on some software. It is also very hard to use and understand and takes a lot of time to know how to use all the tools.
  • 9. 3DS Stands For 3d studio Used For Modelling, animation, rendering, moving files. Advantage This programme can create 3d characters and environments. It can be used on the Microsoft windows platform. 3D studio has loads of tools and features on the programme. Disadvantage Disadvantages are files are very large so they will take up a lot of room on a pc or laptop. It is very difficult to learn the technique of using the software.
  • 12. Evaluation What did you like about your image? I like how you can see the pattern on the cat, the shapes were really hard to master, I think I did them well and fit them together nicely. What would you improve if you did it again? I would make sure that it had more detail
  • 14. Evaluation What did you like about your image? That there is a lot of detail across his body and in his hair. I also really like the detail on his sleeve and and his ear. On Megan I like the detail in her hair also and her collar bones. What would you improve if you did it again? Fill in the white gaps on Zac like I did on Megan.
  • 16. Evaluation What did you like about your image? I like the background of the first one, I think it looks really good with the quote because it links in really well. And one the second one I like the colour of the text it also links with the man and I like the warping of the text. What would you improve if you did it again? Be a bit more creative maybe In another text based image.
  • 18. Evaluation What did you like about your image? I think its funny and is created on Photoshop which is used a lot in creative media so is effective. And the other one was edited on Photoshop also and uses an icon used on social networking sites which I made through rotascoping so I like how it links. What would you improve if you did it again? Maybe making another one to see which one is best.
  • 25. Proposal Dimensions 2400 by 3200 pixels Export Format PNG Advantages; supports transparency and lowered opitacy and works with redbubble Disadvantages; larger file size. Content My idea is a picture of Megan Fox placed onto a White t-shirt four times next to each other with the opacity of the first one at a low level and gradually getting stronger as the image goes on and then MEGAN FOX typed Below the images. The images are black and white with low contrast.
  • 26. Proposal Audience My target audience is 16-21 year olds. My idea includes Megan Fox in black and right with transparency which I think this age range will like because she herself is young and most people this age find her attractive and watch the movies she appears in. Deadline Friday 4th October 2013 Schedule Monday Wednesday Think of ideas. Look at red bubble for inspiration and Create a spider diagram and mind map. Carry on developing ideas and come up with 1 and develop that one. Finish off the mood board and create ideas on Photoshop. Friday Complete flat plan and proposal.
  • 27. My starting of image, I found on Google images. I then found this font on ‘dafont.com’ which I thought would look good under the pictures so its not as plain. I developed that idea on PhotoShop to put the image of Megan in the A instead of having the four images. But I liked the idea of the four so I’m going to stick with the simple writing underneath the four images next to each other I didn’t want the red background to show up on a white top so I removed the background on PowerPoint. I developed that idea further and placed the four pictures next to each to see which would look better. I lowered the opacity of the first and gradually made it stronger as it got to the fourth. I rotascoped the hair and went on colour range to make it two different colours which brings out a really good effect. I also rotascoped her body as there are a lot of different shades but lowered the opacity. I thought this looked really good and better so I decided to stick with this idea instead. I changed the image colour on photo shop to black and white and put the contrast down slightly because I think it looks better and will be more effective against a white t-shirt. When I was on Photoshop I copied the image four times and placed 2 together and 2 together below. I thought this looked quite good and was not boring by itself. This was only an idea. Final idea – flat plan
  • 29. Peer Evaluation What are the strengths of the final image? • I think that the 4 images at different opacity are really good because it makes it look really effective and adds something extra. It’s different from most of the T-shirts on Red bubble and i wanted to do something i hadn’t seen before. What could be developed if the image was repeated? • Having each image in a different colour, I think that would also look really good also.
  • 31. Does your final product reflect your original intentions? • Compare your planning/digital flat plans/ storyboards to your final product • From the start I always wanted to have Megan Fox on the T-shirt, I didn’t know what it was going to look like at the end however. I had lots of different ideas and didn’t know if I wanted 4 in a grid shape or next to each other. My digital flat plan was my final idea though an it is the same as my final product.
  • 32. Is your product suitable for your audience? • Reference your proposal • Give an audience profile and describe suitability in reference to content • In my proposal I mentioned that my target audience would be 16-21 year olds, this Is because that age are most likely to know who Megan fox is and admire her. Its suitable for this audience because they will wear this kind of T-shirt.
  • 33. What do you like/dislike about the techniques you have used? • I like that the opacity of the images are different and it goes from low – high, this brings out the image at the end and gives off a really good effect. I also put a layer over her hair and applied colour range to make her hair look two tones.
  • 34. What do you like/dislike about how your final product looks? • I like how it fills most of the top and it blends in with the heather grey really well. I don’t think there is anything I particularly dislike because I like the overall product.
  • 35. Why did you include the content you used? • Images, fonts, effects, colours • I included that certain image of her because I thought it would apply to my target audience the most and stand out. I put it in black and white because in colour with the four images it looked two much and didn’t look as good. I used a simple font because I thought that looked the best otherwise it would again be two much on the t-shirt and no one would like it.
  • 36. What style have you employed in your products? • Discuss influences/ existing products • What visual style does your work have and why did you choose it? • I’d seen loads of styles I liked that had the image within the writing but in the end didn’t do this in my own design. I saw a lot of 4 images in a grid and thought this looked really good but didn’t want mine to look the same so I placed the 4 next to each other which overall looked different and good.
  • 37. What were the strengths and weaknesses of the pre-production and planning • The strengths of my planning were good because when I was planning I created lots of different ideas, which gave me lots to choose from, I had a lot of time which also helped. When I was looking on red bubble it gave me a good idea of what I wanted to do because I fit a lot of ideas together. The idea of 3 images on this helped me decide because I thought this looked really good.
  • 38. Analyse each of your final print products commenting on the strengths, weaknesses and aspects you would do differently if you were to repeat the project • Put an image of each product on the page and analyse it through annotating I thought the phone case was very different I chose 2 dark backgrounds so it was to over the top, I think they worked really really well against the black and white tigers. I created another triangle and left it grey because it blended with the greyscale tigers, which gave off a good effect against the purple triangle and background. from my other ideas and different from anything I’ve seen on red bubble. But It was created through experimenting different things on Photoshop, so overall helped me a lot because I learnt how to use a lot of tools. I got a tiger image of Google and removed the background from it, I then flipped it horizontally which created a mirrorreflection effect which looked really different, which I liked. I made a triangle with the polygon tool and it immediately went to 100% opacity whilst the rest wasn’t, this made the inside of the triangle look darker, which I thought looked really good.
  • 39. There are a few bad points like the black lines are all different thicknesses which I would change if I did it again by trying to make them the same. I found an image of Pikachu of Google images and created a rotascope of it and this was what it turned out like. I think the rotascope looked like him a lot and works really well against a white t-shirt.
  • 40. Peer Feedback • Summarise peer feedback and discuss – Responses you agree with – Responses you disagree with I like the image that is used and the fact that its copied 3more times to add an extra effect to the tshirt, and that it has changed from an original colour to black and white. I dislike the lettering at the bottom as it is a similar colour to the image so it isn't very noticeable and that the lettering is too small.
  • 41. Phone case idea expanded. I found this background on Google and placed it behind the image for a background on the phone case. I put the opacity down slightly on the background and placed a triangle over it, which showed in the triangle the opacity higher. I then placed another smaller triangle the other way over it and put it grey. I removed the background of the image and then I copied this image and flipped it horizontally . The tiger and triangles and backgrounds were all placed together to look like this. I placed another background under the current background which you could see slightly because the first background opacity was lowered. it put a little extra pattern to it.