Sourcing lecture 3 ITSM Cloudsourcing and outsourcing


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This is lecture 3 in a series of 6 in sourcing for an international IT Service Management Bachelor graduation programme.

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Sourcing lecture 3 ITSM Cloudsourcing and outsourcing

  1. 1. ITSM Specialization Sourcing 2012-2013 Prof. Frank WillemsLecture 3: Cloudcomputing and cloudsourcing
  2. 2. Agenda• Outcome of the digital change management selftest• Confusion about our digital live• Cloudcomputing and Saas• Outsourcing 2
  3. 3. Outcome of the digital change management selftest3
  4. 4. Name Yellow Blue Red Green WhiteSimon 25 23Edward 21 23Christiana 19 41Anna 27 33Vincent 29 27Arno 19 23 22Ronald 24 29Justus 38Patrick 27 20Mike 20 20 20Janne 27 21 4
  5. 5. Confusion5
  6. 6. Turkle’s vision on online behavior―It’s a great psychological truth:If we don’t teach children how to be alone,they’ll only know how to be lonely.This constant connection, turning to devices almostinstinctively ... There’s a panic of disconnection.It worries me we’re only going to feel isolated, that we won’tlearn how to have a solitude that sustains us, and which isimportant for creativity.‖Sherry Turkle, Professor at MIT and author of Alone Together,Why we expect more from Technology and less from each other 6
  7. 7. Morozov’s vision on net liberationMarshalling compelling evidence, Morozov shows why wemust stop thinking of the Internet and social media asinherently liberating and why ambitious and seeminglynoble initiatives like the promotion of ―Internet freedom‖might have disastrous implications for the future ofdemocracy as a wholeEvgeny Morozov, Researcher at Stanford and Author ofThe Net Delusion, the Dark Side of Internet Freedom Tegenlicht Evgeny Morozov 7
  8. 8. Morozov’s vision on net liberation• ―What I find particularly worrisome is the rapid and inexorable disappearance of retrospection and reminiscence from our digital lives…• the social beast that has taken over our lives has to be constantly fed with the most trivial of ephemera…• this hunger for the present is deeply embedded in the very architecture and business models of social networking sites; ―one of my greatest fears is that the Internet will widen the gap between the disengaged masses and the overengaged elites…• today we are facing the emergence of the cyber lumpen proletariat—people who are being sucked into the digital whirlwind of gossip sites, trashy video games, populist and xenophobic blogs, and endless poking on social networking sites.‖ 8
  9. 9. Nicholas Carr’s vision on the impact of the NetEvery information technology carries an intellectual ethic — a set ofassumptions about the nature of knowledge and intelligence.Nicholas Carr explains how the printed book served to focus our attention,promoting deep and creative thought.In stark contrast, the Internet encourages the rapid, distracted sampling ofsmall bits of information from many sources. Its ethic is the ethic of theindustrialist, an ethic of speed and efficiency, of optimized production andconsumption— and now the Net is remaking us in its own image. We are becomingever more adept at scanning and skimming, but what we are losing is ourcapacity for concentration, contemplation, and reflection. 9
  10. 10. James Martin’s View of 21C• There are massive problems in the decades ahead. The public is aware of some of the effects of global warming and climate change. There are many other megaproblems, some more dangerous or debilitating. The good news is that there are solutions.• Innovative thinking, cooperation around the world and exciting technologies are providing answers. Whether the future is bleak or of unimaginable opportunity, depends upon education and political will.• As we learn to understand this century and play its complex game, we can chart extraordinary futures. Todays young people must be given the confidence to transform their lifestyles, the environment and Homo sapiens itself. We can create civilizations more magnificent than anything yet conceived. We need the political will to transform our world rather than wreck it.• Young people everywhere need charts of the worldscape ahead. They, collectively, will be responsible for the greatest transition in human history. 10
  11. 11. Cloudcomputing and SaaS11
  12. 12. What about the privacy? 12
  13. 13. Types of Cloudsourcing• Cloud storage• Cloud service• Cloud infrastructure/platform 13
  14. 14. Legal issues• Data Protection Act 1998 (UK)• First Principle – personal data must be processed fairly and lawfully• Seventh Principle – appropriate technical and organisational measures must be taken to prevent unauthorised or unlawful processing or accidental loss or destruction of personal data• Eighth Principle – personal data must not be transferred to a country outside of the European Economic Area (―EEA‖) unless that country ensures an adequate level of data protection• Confidentiality• Database right• Copyright• MiFID/SYSC rules• SAS 70 rules 14
  15. 15. MiFID/SYSC rules (UK) 15
  16. 16. SAS 70 rules (worldwide) 16
  17. 17. What about the privacy? 17
  18. 18. Some examples on cloudcomputingExample Functionality Service management conceptGoogle docs ( Upload and preview documents without Terms of Services, Helpdesk (mail/Phone) software installed on your computer, Businessmodel Google premium and calendar, access to Google+ Google Apps Uploading audio and photo’s/tekst, 2 SLA’s Term of use and privacy policy. sharing and communications between Helpdesk with website and Google users groupspage Businessmodel; different Play music online, music uploaded by Terms of Service (no warranties, reserved members rights). Music is user content. Businessmodel; members pay and get extra Sales, CRM and social enterprise Pay as you go, pay per user 24/7 support, Artist and producers can upload their Privacy policy Terms of use, upload your music. User can listen, react, add coment own music, creative commons and download. Businessmodel; premium account with advantage packageMicrosoft Office 365 Office functionality (Word, Sharepoint, SLA on Sharepoint with uptime (99%). If Outlook etc) you download you agree. Agree on their 18 agreement. Helpdesk
  19. 19. What examples do you have?Example Functionality Service management concept 19
  20. 20. 20-11-2012