Your LinkedIn Makeover: Sociocosmos Presence Package
Q2
1. Q2- How does your media product
represent particular social groups?
Megan Childs
2. We intended to show the news reporter as
smart and professional as news reporter’s
are usually formal. For example, we picked
a costume that is the stereotypical
professional attire e.g. the white shirt.
Also, the use of a green screen to add a
news room background and a logo makes
it look more professional. Our audience
can relate to her because they have all
seen a news reporter before and know
their role in society. The audience
feedback we received showed us that we
did this well as they all knew the purpose
of her in our video.
3. We intended this character, Pamela
Wattingham, to be seen as very upper class.
However she portrays upper class people in a
negative way. She has a high status job and is
clearly from an upper class background. I think
this can be easily understood from her posh
name alone. She wears glasses and is wearing
clothes that are more formal than what
Chloe, the main character, is wearing. This
shows that she is wealthy and intelligent.
During the interview, Pamela interrupts Chloe
several times. This shows her to be quite
snobby which is stereotypical of upper class
people. Our audience feedback showed us
that we were successful in portraying her this
way.
4. We intended to make this character,
Chloe Turner, seem vulnerable and in
danger. Throughout the video, Chloe
wears red which connotes danger. This is
to foreshadow that something will
happen to her. Also, in the picture you
see her standing in light with darkness
behind her. This is to connote that
something evil is lurking and it again
foreshadows what will happen to her.
Chloe is supposed to be of a lower
working class and comes from a humble
background. She had to work hard to star
in a film unlike Pamela, her co-star, who
has more likely had everything handed to
her because of her higher status. We
showed this by giving Chloe a normal
house with simple furniture and simple
clothes. The audience can relate to her
more because she is from a background
that is similar to their own.
5. We stuck to the conventions of a
stereotypical villain with this character.
The stalker is dressed in dark clothes
which portrays their dark personality. Also,
the stalker’s identity remains unknown
which adds mystery to the opening
sequence as you don’t know who has
killed Chloe. However, the stalker is female
which differs from typical thriller films as
the villain is stereotypically male. This links
in with Christian Metz’s theory of genre
development. The villain is female which
keeps this story fresh and interesting
instead of being similar to other thriller
films.