The Pakistani Entertainment Industry Report for March 2014, published by Vidpk.com. This report provides a lot of numbers and stats regarding general trends of the Pakistani media, television and entertainment industry. Find out what channels are popular, what dramas are being watched and what content is most viral, broken down by cities and geographic regions.
Find more reports at http://vidpk.com/reports
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ABOUT VIDPK
Vidpk is Pakistan’s premier on-demand entertainment portal. With
over 3 million page views every month and visitors from 180 countries
around the world Vidpk is one of the most frequented Pakistani
websites.
Our repository of over 90,000 videos from all major entertainment
outlets include movies, music videos and the largest collection of
entertainment and infotainment episodes.
IN THIS ISSUE…
Vidpk continues to bring you its roster of statistical
information on both national and global channel market shares
as well as charts on the most popular shows being streamed
both inside and outside Pakistan. In this month’s edition we
introduce our ‘interesting insight’ – a section pointing out
interesting statistical facts based on our unique dataset.
Some facts and insights……………………………………... 3
Global Channel Market Share………………………………..4
Channel Market Share in Pakistan…………………………… 5
Channel Market Share outside Pakistan……………………….5
Channel Market Share by City (in Pakistan)………………….. 6
Channel Market Share by Country…………………………...8
Global Shows Rankings...................................................9
Top Shows in Pakistan....................................................10
Top Shows by City........................................................ 10
Disclaimer:
We at Vidpk are committed to bringing legitimate and channel verified video content to
the public. We continue to pursue this as a primary goal.
Vidpk does not track individual users stats in any way that would violate privacy laws.
Stats are accumulated anonymously and in an aggregate form.
“Vidpk’s
ENTERTAINMENT
INDUSTRY REPORT
aims to become
your premium
source of detailed
and accurate
stratified
statistical data
about the viewing
habits of Pakistani
entertainment
consumers.”
- Abbas Akhtar
C.E.O. Vidpk
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SOME FACTS AND INSIGHTS…
With 30% of our traffic representing entertainment
consumers from outside Pakistan Vidpk is one of the very
few (if not the sole) repositories of information on
(Pakistani) entertainment consumption habits of expatriate
citizens.
In our statistical analysis we continue to see a marked
difference between the viewing patterns of consumers in
Pakistan compared with those outside Pakistan. We have
also identified that cities within Pakistan have markedly
different entertainment consumption patterns – both in
terms of which channels are preferred as well as which
shows are popular.
Lastly, but perhaps most interestingly we have seen that
viewers consume archived and off the air shows as well as
old Pakistani films with the same voracity that they
consume on air and current content!
Vidpk’s statistical calculations are based on over 3 million page
visits and over 4 hundred thousand unique visitors every month.
Our numbers are collated by Google analytics and present an
accurate and unbiased picture of entertainment consumption
trends in Pakistan.
Total number of Pakistani Movies
watched on Vidpk in March
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GEO 27%
Hum TV
25%
PTV 19%
ARY 13%
Masala TV 8%
Geo Kahani 3%
Others 5%
Despite being the only broadcast channel on
our list of most popular entertainment
providers, PTV only manages the number three
spot on our global viewership charts. Hum and
GEO firmly hold on to the top two spots for
the second month running.
Global Channel
Market Share
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GEO 31%
HUM TV 35%
PTV 5%
ARY 14%
MASALA TV 6%
GEO KAHANI 3%
OTHERS 6%
GEO 23%
HUM TV 18%
PTV 27%
ARY 13%
MASALA TV 9%
GEO KAHANI 2%
OTHERS 8%
Channel Share
in Pakistan
Channel Share
outside
Pakistan
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Geo 25%
HumTV 17%
PTV 20%
ARY 14%
MasalaTV 14%
Geo Kahani 3%
Other 7%
Karachi
Geo 24%
HumTV 18%
PTV 26%
ARY 11%
MasalaTV 9%
Geo Kahani 4%
Other 8%
Lahore
Geo 22%
HumTV 19%
PTV 29%
ARY 12%
MasalaTV 7%
Geo Kahani 3%
Other 8%
Islamabad
Geo 26%
HumTV 22%
PTV 30%
ARY 10% MasalaTV 3%
Geo Kahani 2%
Other 7%
Peshawar
CHANNEL MARKET SHARE (BY CITY) IN PAKISTAN
PTV remains the top channel in Pakistan closely followed by GEO, HUM and ARY. What is interesting to note is that
within Pakistan Karachi is the only market that defies this trend i.e. the Karachi audience tends to favors the four major
entertainment outlets almost evenly.
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Geo 31%
HumTV, 36%
PTV 5%
ARY 15% MasalaTV 5%
Geo Kahani
2%
Others 6%
US
Geo 32%
HumTV 38%
PTV 2%
ARY 16%
MasalaTV 4%
Geo Kahani
2%
Others 6%
Canada
Geo 31%
HumTV 32%
PTV 4%
ARY 13%
MasalaTV 8%
Geo Kahani
4%
Others 8%
UK
Geo 26%
HumTV 25%
PTV 9%
ARY 13%
MasalaTV
16%
Geo Kahani
6%
Others 5%
UAE
CHANNEL MARKET SHARE BY COUNTRY
In the expatriate (international) market the popularity trends tell a very different story from the domestic market. PTV has
almost no market share. Here Hum and Geo who fight for the number two and three spots, followed by ARY – almost
evenly occupy the space left over by PTV.
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1. Mohabbat Subha Ka Sitara Hai - HUM
2. Bulbulay - ARY TV
3. Utho Jago Pakistan - Geo TV
4. Good Morning Pakistan - ARY TV
5. Do Qadam Dur Thay - Geo TV
6. Aasmanon Pay Likha - Geo TV
7. Alpha Bravo Charlie - PTV
8. Pakistan Idol - Geo TV
9. Mere Qatil Meray Dildar - HUM
10. Meri Zaat Zarra E Benishan - Geo TV
11. Hum Tehray Gunahgar - HUM
12. Handi by Zubaida Tariq - Masala TV
13. Ru Baru - HUM
14. Nadia Khan Show - Geo TV
15. Tair-E-Lahoti - HUM
16. Meri Maa - Geo TV
17. Bewafai - Geo Kahani
18. Kisay Apna Kehain - HUM
19. Din Dhallay - PTV
20. Aashiana - PTV
Vidpk’s show rankings are based on episode and video
views from different markets tabulated anew every
month. By virtue of being able to track viewership
statistics by city (in the case of local streams) and by
country (in the case of international streams) we
believe the data we have is not only far more accurate
than other sources but can also provide detailed insights
into which markets are interested in which specific
shows as well as types of shows. Our tabulation aims to
refine this data in the future to focus not only on
geography but also demographic information. As our
data set shows already, popularity and tastes vary vastly
- even within Pakistan!
Here are some interesting statistics for you…
GLOBAL SHOW RANKINGS
Interesting Insight!
Alpha Bravo Charlie, which originally aired on
PTV in 1998, is still one of the top shows
watched in Pakistan. It is consistently in the
top 10 popular shows every month in most
major cities of Pakistan. The show however is
not as popular outside Pakistan.
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1. Bulbulay - ARY TV
2. Alpha Bravo Charlie - PTV
3. Utho Jago Pakistan
4. Good Morning Pakistan - ARY TV
5. Meri Zaat Zarra E Benishan
6. Mere Qatil Meray Dildar
7. Handi by Zubaida Tariq - Masala TV
8. Nadia Khan Show
9. Din Dhallay
10. Bewafai - Geo Kahani
Bulbulay
• ARY TV
Utho Jago Pakistan
• Geo TV
Nadaaniyaan
• Geo TV
Good Morning Pakistan
• ARY TV
Alpha Bravo Charlie
• PTV
Alpha Bravo Charlie
• PTV
Mere Qatil Meray Dildar
• HUM TV
Aashiana
• PTV
Meri Zaat Zarra E Benishan
• Geo TV
Bulbulay
• ARY TV
Meri Zaat Zarra-e-Benishan
• Geo TV
Din Dhallay
• PTV
Laag
• PTV
Mujhe Apna Bana Lo
• HUM TV
Haqeeqat
• PTV
SHOW RANKINGS - PAKISTAN
TOP SHOWS - KARACHI TOP SHOWS - LAHORE
TOP SHOWS - PESHAWAR TOP SHOWS - KARACHI
Bulbulay
• ARY TV
Alpha Bravo Charlie
• PTV
Din Dhallay
• PTV
Mere Qatil Meray Dildar
• HUM TV
Meri Zaat Zarra E Benishan
• Geo TV
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Please send us comments and suggestions at...
videowala@vidpk.com
See you next month!
