1. From Static to Dynamic The University of Minnesota Press Website 3.0 AAUP 2011, Baltimore

2. Laying the Groundwork Part of an Overall IT/E-Publishing Strategy  The Database (“MP”)  Finalizing Metadata at Transmittal (“TMR”)  The Project Leader and Team

3. Behind the Curve 1995-2002: The “Letterhead” Site 2003-2011: The “Black Hole” Site

4. The Helpful Bulgarian Hacker (2004)

5. “MP” Minnesota Projects Database

6. “TMR”: Transmittal Meeting Response

7. Setting Goals Assessing Needs and Priorities (“BRD”) Strong, Assertive Identity Curated  Embodies InterdisciplinarityContent Rich (Archive Space)  Database Driven  Inflow from Social Media/Search Engines (SEO), Outflow to E-Commerce

8. Technical Expertise

9. The “BRD” (Business Requirements Doc)

10. First (rough) wireframes

11. Who Are We? Selecting Partners The Creative Brief

12. Choosing Partners 

13. The Creative Brief (Goals)

14. Creative Brief (Brand Identity)

15. Creative Brief (Site Inspiration)

16. Design Concept

17. The customer flow Social Media and Blog Integration Theme/Tag Driven Faceted Search Moving the Reader Across the List Content Rich E-Commerce

18. Wireframe:Homepage

19. Wireframes Book Division Journals Division

20. Final Design:Book Page

21. Final Design About Page Series Page

22. Backgrounds (Texturing) Homepage Series News + Events Test Division

23. Next Steps Launch July 2011 Involving Authors Retrospective Tagging Adding Content Mobile Optimization Constant Development (A Digital Home for the Press)

24. (For the site map geeks)