SlideShare a Scribd company logo

Information Architecture: Putting the "I" back in IT

Presentation by Lou Rosenfeld that introduces information architecture to senior IT managers. Covers perceived problems faced by IT managers, strategic value of information, IA basics, tangible IA benefits, and how IT and IA are natural allies in making information truly strategic to enterprises.

1 of 47
Download to read offline
Information Architecture: Putting the  I  back in IT April 26, 2007 Louis Rosenfeld www.louisrosenfeld.com
My perspective ,[object Object],[object Object],[object Object],[object Object]
What I’m going to cover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Everyone wants a seat  at the strategy table http://www.tsawwasseninn.com/images/boardroom%201_640.jpg
Why there’s no seat for IT managers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT organizations out of balance http://www.magnumad.com/adm/photo/425_web-ERE-seesaw-PAR116898.jpg

Recommended

SharePoint Intranet Governance Sample Outline - www.sharepointpmp.com
SharePoint Intranet Governance Sample Outline - www.sharepointpmp.comSharePoint Intranet Governance Sample Outline - www.sharepointpmp.com
SharePoint Intranet Governance Sample Outline - www.sharepointpmp.comRich Blank
 
Business aspects of social software and collaboration
Business aspects of social software and collaboration Business aspects of social software and collaboration
Business aspects of social software and collaboration Ed Brill
 
A Practical Guide Information Governance with Microsoft SharePoint 2013
A Practical Guide Information Governance with Microsoft SharePoint 2013A Practical Guide Information Governance with Microsoft SharePoint 2013
A Practical Guide Information Governance with Microsoft SharePoint 2013AntonioMaio2
 
SharePoint Information Architecture & Usability - SharePoint Saturday The Con...
SharePoint Information Architecture & Usability - SharePoint Saturday The Con...SharePoint Information Architecture & Usability - SharePoint Saturday The Con...
SharePoint Information Architecture & Usability - SharePoint Saturday The Con...Richard Harbridge
 
SharePoint EduNeering Session
SharePoint EduNeering SessionSharePoint EduNeering Session
SharePoint EduNeering SessionDux Raymond Sy
 
Web 2.0 Primer for the Travel Industry in Alberta
Web 2.0 Primer for the Travel Industry in AlbertaWeb 2.0 Primer for the Travel Industry in Alberta
Web 2.0 Primer for the Travel Industry in AlbertaNormanMendoza
 
Information Architecture: Core Concepts and Best Practices
Information Architecture: Core Concepts and Best PracticesInformation Architecture: Core Concepts and Best Practices
Information Architecture: Core Concepts and Best PracticesFrancis Zablocki
 

More Related Content

What's hot

SharePoint Summit Toronto - Practical Information Architecture Tools and Tech...
SharePoint Summit Toronto - Practical Information Architecture Tools and Tech...SharePoint Summit Toronto - Practical Information Architecture Tools and Tech...
SharePoint Summit Toronto - Practical Information Architecture Tools and Tech...Richard Harbridge
 
SharePoint Information Architecture Best Practices
SharePoint Information Architecture Best PracticesSharePoint Information Architecture Best Practices
SharePoint Information Architecture Best PracticesStephanie Lemieux
 
Using Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information ArchitectureUsing Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information ArchitectureLouis Rosenfeld
 
Web2.0 Presentation Final
Web2.0 Presentation FinalWeb2.0 Presentation Final
Web2.0 Presentation FinalKrista Nielsen
 
Deepening SharePoint User Adoption
Deepening SharePoint User AdoptionDeepening SharePoint User Adoption
Deepening SharePoint User AdoptionSam Marshall
 
Mind to Matter: A Way to Model How You Work in SharePoint #SPSTCDC
Mind to Matter: A Way to Model How You Work in SharePoint #SPSTCDCMind to Matter: A Way to Model How You Work in SharePoint #SPSTCDC
Mind to Matter: A Way to Model How You Work in SharePoint #SPSTCDCPlanet Technologies
 
5 Ways Sharepoint can support your KM Program
5 Ways Sharepoint can support your KM Program5 Ways Sharepoint can support your KM Program
5 Ways Sharepoint can support your KM ProgramNeil Richards
 
Information architecture and SharePoint
Information architecture and SharePointInformation architecture and SharePoint
Information architecture and SharePointLulu Pachuau
 
SharePoint Information Architecture Applied
SharePoint Information Architecture AppliedSharePoint Information Architecture Applied
SharePoint Information Architecture Appliedbobmixon
 
SharePoint: A Case Study at Harvesters Food Bank
SharePoint: A Case Study at Harvesters Food BankSharePoint: A Case Study at Harvesters Food Bank
SharePoint: A Case Study at Harvesters Food BankMatt Quinn
 
Sharepoint and Legal KM
Sharepoint and Legal KMSharepoint and Legal KM
Sharepoint and Legal KMNeil Richards
 
ifPeople Online Marketing: How to Write and Distribute Messaging that Sells
ifPeople Online Marketing: How to Write and Distribute Messaging that SellsifPeople Online Marketing: How to Write and Distribute Messaging that Sells
ifPeople Online Marketing: How to Write and Distribute Messaging that SellsifPeople
 
Monetizing the Digital Revolution Allen Noren
Monetizing the Digital Revolution Allen NorenMonetizing the Digital Revolution Allen Noren
Monetizing the Digital Revolution Allen NorenECPA Events
 
corporateblogging.ppt
corporateblogging.pptcorporateblogging.ppt
corporateblogging.pptabctest
 
Corporateblogging
CorporatebloggingCorporateblogging
Corporatebloggingjash222
 

What's hot (16)

SharePoint Summit Toronto - Practical Information Architecture Tools and Tech...
SharePoint Summit Toronto - Practical Information Architecture Tools and Tech...SharePoint Summit Toronto - Practical Information Architecture Tools and Tech...
SharePoint Summit Toronto - Practical Information Architecture Tools and Tech...
 
SharePoint Information Architecture Best Practices
SharePoint Information Architecture Best PracticesSharePoint Information Architecture Best Practices
SharePoint Information Architecture Best Practices
 
Using Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information ArchitectureUsing Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information Architecture
 
Web2.0 Presentation Final
Web2.0 Presentation FinalWeb2.0 Presentation Final
Web2.0 Presentation Final
 
Deepening SharePoint User Adoption
Deepening SharePoint User AdoptionDeepening SharePoint User Adoption
Deepening SharePoint User Adoption
 
Mind to Matter: A Way to Model How You Work in SharePoint #SPSTCDC
Mind to Matter: A Way to Model How You Work in SharePoint #SPSTCDCMind to Matter: A Way to Model How You Work in SharePoint #SPSTCDC
Mind to Matter: A Way to Model How You Work in SharePoint #SPSTCDC
 
5 Ways Sharepoint can support your KM Program
5 Ways Sharepoint can support your KM Program5 Ways Sharepoint can support your KM Program
5 Ways Sharepoint can support your KM Program
 
Information architecture and SharePoint
Information architecture and SharePointInformation architecture and SharePoint
Information architecture and SharePoint
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
SharePoint Information Architecture Applied
SharePoint Information Architecture AppliedSharePoint Information Architecture Applied
SharePoint Information Architecture Applied
 
SharePoint: A Case Study at Harvesters Food Bank
SharePoint: A Case Study at Harvesters Food BankSharePoint: A Case Study at Harvesters Food Bank
SharePoint: A Case Study at Harvesters Food Bank
 
Sharepoint and Legal KM
Sharepoint and Legal KMSharepoint and Legal KM
Sharepoint and Legal KM
 
ifPeople Online Marketing: How to Write and Distribute Messaging that Sells
ifPeople Online Marketing: How to Write and Distribute Messaging that SellsifPeople Online Marketing: How to Write and Distribute Messaging that Sells
ifPeople Online Marketing: How to Write and Distribute Messaging that Sells
 
Monetizing the Digital Revolution Allen Noren
Monetizing the Digital Revolution Allen NorenMonetizing the Digital Revolution Allen Noren
Monetizing the Digital Revolution Allen Noren
 
corporateblogging.ppt
corporateblogging.pptcorporateblogging.ppt
corporateblogging.ppt
 
Corporateblogging
CorporatebloggingCorporateblogging
Corporateblogging
 

Viewers also liked

SharePoint Fest - Document Management with Content Types, Taxonomy and Search
SharePoint Fest - Document Management with Content Types, Taxonomy and SearchSharePoint Fest - Document Management with Content Types, Taxonomy and Search
SharePoint Fest - Document Management with Content Types, Taxonomy and SearchPatrick Tucker
 
SharePpoint Saturday - Enterprise Content Management for Microsoft SharePoint
SharePpoint Saturday - Enterprise Content Management for Microsoft SharePointSharePpoint Saturday - Enterprise Content Management for Microsoft SharePoint
SharePpoint Saturday - Enterprise Content Management for Microsoft SharePointbharrellhtg
 
Agenda - PowerPoint Template
Agenda - PowerPoint TemplateAgenda - PowerPoint Template
Agenda - PowerPoint Template24point0
 
7 ways to present agenda slides differently
7 ways to present agenda slides differently7 ways to present agenda slides differently
7 ways to present agenda slides differentlySlide Ceo
 
Information Architecture & Content Strategy
Information Architecture & Content StrategyInformation Architecture & Content Strategy
Information Architecture & Content StrategyAndy Fitzgerald
 
Introduction to SharePoint Information Architecture
Introduction to SharePoint Information ArchitectureIntroduction to SharePoint Information Architecture
Introduction to SharePoint Information ArchitectureGregory Zelfond
 
What is a Content Management System or CMS
What is a Content Management System or CMSWhat is a Content Management System or CMS
What is a Content Management System or CMSSteve Williams
 
Document Management in SharePoint without folders - Introduction to Metadata
Document Management in SharePoint without folders - Introduction to MetadataDocument Management in SharePoint without folders - Introduction to Metadata
Document Management in SharePoint without folders - Introduction to MetadataGregory Zelfond
 
Information Architecture - Tasks & Tools for Web Designers
Information Architecture - Tasks & Tools for Web DesignersInformation Architecture - Tasks & Tools for Web Designers
Information Architecture - Tasks & Tools for Web DesignersDennis Deacon
 
Content Management Systems
Content Management SystemsContent Management Systems
Content Management Systemssahig123
 
CMS (CONTENT MANAGEMENT SYSTEM)
CMS (CONTENT MANAGEMENT SYSTEM)CMS (CONTENT MANAGEMENT SYSTEM)
CMS (CONTENT MANAGEMENT SYSTEM)Aaina Katyal
 
Product and service design
Product and service designProduct and service design
Product and service designGrace Falcis
 

Viewers also liked (14)

SharePoint Fest - Document Management with Content Types, Taxonomy and Search
SharePoint Fest - Document Management with Content Types, Taxonomy and SearchSharePoint Fest - Document Management with Content Types, Taxonomy and Search
SharePoint Fest - Document Management with Content Types, Taxonomy and Search
 
SharePpoint Saturday - Enterprise Content Management for Microsoft SharePoint
SharePpoint Saturday - Enterprise Content Management for Microsoft SharePointSharePpoint Saturday - Enterprise Content Management for Microsoft SharePoint
SharePpoint Saturday - Enterprise Content Management for Microsoft SharePoint
 
Agenda - PowerPoint Template
Agenda - PowerPoint TemplateAgenda - PowerPoint Template
Agenda - PowerPoint Template
 
7 ways to present agenda slides differently
7 ways to present agenda slides differently7 ways to present agenda slides differently
7 ways to present agenda slides differently
 
Information Architecture & Content Strategy
Information Architecture & Content StrategyInformation Architecture & Content Strategy
Information Architecture & Content Strategy
 
Introduction to SharePoint Information Architecture
Introduction to SharePoint Information ArchitectureIntroduction to SharePoint Information Architecture
Introduction to SharePoint Information Architecture
 
S&OP Implementation Roadmap
S&OP Implementation RoadmapS&OP Implementation Roadmap
S&OP Implementation Roadmap
 
What is a Content Management System or CMS
What is a Content Management System or CMSWhat is a Content Management System or CMS
What is a Content Management System or CMS
 
Document Management in SharePoint without folders - Introduction to Metadata
Document Management in SharePoint without folders - Introduction to MetadataDocument Management in SharePoint without folders - Introduction to Metadata
Document Management in SharePoint without folders - Introduction to Metadata
 
Information Architecture - Tasks & Tools for Web Designers
Information Architecture - Tasks & Tools for Web DesignersInformation Architecture - Tasks & Tools for Web Designers
Information Architecture - Tasks & Tools for Web Designers
 
Content Management Systems
Content Management SystemsContent Management Systems
Content Management Systems
 
CMS (CONTENT MANAGEMENT SYSTEM)
CMS (CONTENT MANAGEMENT SYSTEM)CMS (CONTENT MANAGEMENT SYSTEM)
CMS (CONTENT MANAGEMENT SYSTEM)
 
Designing With Vision
Designing With VisionDesigning With Vision
Designing With Vision
 
Product and service design
Product and service designProduct and service design
Product and service design
 

Similar to Information Architecture: Putting the "I" back in IT

A Brief (and Practical) Introduction to Information Architecture
A Brief (and Practical) Introduction to Information ArchitectureA Brief (and Practical) Introduction to Information Architecture
A Brief (and Practical) Introduction to Information ArchitectureLouis Rosenfeld
 
2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-final2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-finalHallie Wilfert
 
Search Analytics for Fun and Profit
Search Analytics for Fun and ProfitSearch Analytics for Fun and Profit
Search Analytics for Fun and ProfitLouis Rosenfeld
 
Sweeny group think-ias2015
Sweeny group think-ias2015Sweeny group think-ias2015
Sweeny group think-ias2015Marianne Sweeny
 
Demystifying Information Architecture
Demystifying Information ArchitectureDemystifying Information Architecture
Demystifying Information ArchitecturePatrick Kennedy
 
Information Architecture Intro
Information Architecture IntroInformation Architecture Intro
Information Architecture Introhapy
 
Knowledge Extraction from Social Media
Knowledge Extraction from Social MediaKnowledge Extraction from Social Media
Knowledge Extraction from Social MediaSeth Grimes
 
My presentation at Kent State IAKM
My presentation at Kent State IAKMMy presentation at Kent State IAKM
My presentation at Kent State IAKMKeith Instone
 
Information Architecture Profession
Information Architecture ProfessionInformation Architecture Profession
Information Architecture Professionguestd2298c
 
SharePoint Jumpstart #1 Creating a SharePoint Strategy
SharePoint Jumpstart #1 Creating a SharePoint StrategySharePoint Jumpstart #1 Creating a SharePoint Strategy
SharePoint Jumpstart #1 Creating a SharePoint StrategyEarley Information Science
 
What Is Enterprise Acrhitecture Essay
What Is Enterprise Acrhitecture EssayWhat Is Enterprise Acrhitecture Essay
What Is Enterprise Acrhitecture EssayJulie Smith
 
Metadata Management In A Social Media World, Spsbos, 2 2010
Metadata Management In A Social Media World, Spsbos, 2 2010Metadata Management In A Social Media World, Spsbos, 2 2010
Metadata Management In A Social Media World, Spsbos, 2 2010Christian Buckley
 
Data sci sd-11.6.17
Data sci sd-11.6.17Data sci sd-11.6.17
Data sci sd-11.6.17Thinkful
 
Understanding Information Architecture
Understanding Information ArchitectureUnderstanding Information Architecture
Understanding Information ArchitectureTejinder Singh
 
Search Analytics: Diagnosing what ails your site
Search Analytics:  Diagnosing what ails your siteSearch Analytics:  Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteLouis Rosenfeld
 

Similar to Information Architecture: Putting the "I" back in IT (20)

A Brief (and Practical) Introduction to Information Architecture
A Brief (and Practical) Introduction to Information ArchitectureA Brief (and Practical) Introduction to Information Architecture
A Brief (and Practical) Introduction to Information Architecture
 
2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-final2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-final
 
Search Analytics for Fun and Profit
Search Analytics for Fun and ProfitSearch Analytics for Fun and Profit
Search Analytics for Fun and Profit
 
Taxonomy and seo sla 05-06-10(jc)
Taxonomy and seo   sla 05-06-10(jc)Taxonomy and seo   sla 05-06-10(jc)
Taxonomy and seo sla 05-06-10(jc)
 
Sweeny group think-ias2015
Sweeny group think-ias2015Sweeny group think-ias2015
Sweeny group think-ias2015
 
Demystifying Information Architecture
Demystifying Information ArchitectureDemystifying Information Architecture
Demystifying Information Architecture
 
Information Architecture Intro
Information Architecture IntroInformation Architecture Intro
Information Architecture Intro
 
Knowledge Extraction from Social Media
Knowledge Extraction from Social MediaKnowledge Extraction from Social Media
Knowledge Extraction from Social Media
 
Intro To Ia
Intro To IaIntro To Ia
Intro To Ia
 
BPC10 BuckleyMetadata-share
BPC10 BuckleyMetadata-shareBPC10 BuckleyMetadata-share
BPC10 BuckleyMetadata-share
 
My presentation at Kent State IAKM
My presentation at Kent State IAKMMy presentation at Kent State IAKM
My presentation at Kent State IAKM
 
Fiona caldwell presentation
Fiona caldwell   presentationFiona caldwell   presentation
Fiona caldwell presentation
 
Information Architecture Profession
Information Architecture ProfessionInformation Architecture Profession
Information Architecture Profession
 
SharePoint Jumpstart #1 Creating a SharePoint Strategy
SharePoint Jumpstart #1 Creating a SharePoint StrategySharePoint Jumpstart #1 Creating a SharePoint Strategy
SharePoint Jumpstart #1 Creating a SharePoint Strategy
 
FAST Search-webinar-06-29-2010
FAST Search-webinar-06-29-2010FAST Search-webinar-06-29-2010
FAST Search-webinar-06-29-2010
 
What Is Enterprise Acrhitecture Essay
What Is Enterprise Acrhitecture EssayWhat Is Enterprise Acrhitecture Essay
What Is Enterprise Acrhitecture Essay
 
Metadata Management In A Social Media World, Spsbos, 2 2010
Metadata Management In A Social Media World, Spsbos, 2 2010Metadata Management In A Social Media World, Spsbos, 2 2010
Metadata Management In A Social Media World, Spsbos, 2 2010
 
Data sci sd-11.6.17
Data sci sd-11.6.17Data sci sd-11.6.17
Data sci sd-11.6.17
 
Understanding Information Architecture
Understanding Information ArchitectureUnderstanding Information Architecture
Understanding Information Architecture
 
Search Analytics: Diagnosing what ails your site
Search Analytics:  Diagnosing what ails your siteSearch Analytics:  Diagnosing what ails your site
Search Analytics: Diagnosing what ails your site
 

More from Louis Rosenfeld

Information Architecture for Truth
Information Architecture for TruthInformation Architecture for Truth
Information Architecture for TruthLouis Rosenfeld
 
Falling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureFalling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureLouis Rosenfeld
 
What to do when you don't know what to do
What to do when you don't know what to doWhat to do when you don't know what to do
What to do when you don't know what to doLouis Rosenfeld
 
Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Louis Rosenfeld
 
8 Information Architecture Better Practices
8 Information Architecture Better Practices8 Information Architecture Better Practices
8 Information Architecture Better PracticesLouis Rosenfeld
 
Search Analytics for Content Strategists
Search Analytics for Content StrategistsSearch Analytics for Content Strategists
Search Analytics for Content StrategistsLouis Rosenfeld
 
Closing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureClosing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureLouis Rosenfeld
 
Site search analytics workshop presentation
Site search analytics workshop presentationSite search analytics workshop presentation
Site search analytics workshop presentationLouis Rosenfeld
 
Design to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architectureDesign to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architectureLouis Rosenfeld
 
Adaptable Information Workshop slides
Adaptable Information Workshop slidesAdaptable Information Workshop slides
Adaptable Information Workshop slidesLouis Rosenfeld
 
Site Search Analytics in a Nutshell
Site Search Analytics in a NutshellSite Search Analytics in a Nutshell
Site Search Analytics in a NutshellLouis Rosenfeld
 
Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model  for publishing these days?Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model for publishing these days?Louis Rosenfeld
 
User Experience + Publishing
User Experience + PublishingUser Experience + Publishing
User Experience + PublishingLouis Rosenfeld
 
Improving Findability through Site Search Analytics
Improving Findability through Site Search AnalyticsImproving Findability through Site Search Analytics
Improving Findability through Site Search AnalyticsLouis Rosenfeld
 
Marrying Web Analytics and User Experience
Marrying Web Analytics and User ExperienceMarrying Web Analytics and User Experience
Marrying Web Analytics and User ExperienceLouis Rosenfeld
 
Site Search Analytics: Conversations with your customers
Site Search Analytics:  Conversations with your customersSite Search Analytics:  Conversations with your customers
Site Search Analytics: Conversations with your customersLouis Rosenfeld
 

More from Louis Rosenfeld (20)

Information Architecture for Truth
Information Architecture for TruthInformation Architecture for Truth
Information Architecture for Truth
 
Falling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureFalling in and out and in love with Information Architecture
Falling in and out and in love with Information Architecture
 
What to do when you don't know what to do
What to do when you don't know what to doWhat to do when you don't know what to do
What to do when you don't know what to do
 
Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)
 
8 Information Architecture Better Practices
8 Information Architecture Better Practices8 Information Architecture Better Practices
8 Information Architecture Better Practices
 
Search Analytics for Content Strategists
Search Analytics for Content StrategistsSearch Analytics for Content Strategists
Search Analytics for Content Strategists
 
Closing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureClosing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architecture
 
Site search analytics workshop presentation
Site search analytics workshop presentationSite search analytics workshop presentation
Site search analytics workshop presentation
 
Design to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architectureDesign to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architecture
 
Redesign Must Die
Redesign Must DieRedesign Must Die
Redesign Must Die
 
Adaptable Information Workshop slides
Adaptable Information Workshop slidesAdaptable Information Workshop slides
Adaptable Information Workshop slides
 
Site Search Analytics in a Nutshell
Site Search Analytics in a NutshellSite Search Analytics in a Nutshell
Site Search Analytics in a Nutshell
 
Beyond User Research
Beyond User ResearchBeyond User Research
Beyond User Research
 
Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model  for publishing these days?Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model for publishing these days?
 
User Experience + Publishing
User Experience + PublishingUser Experience + Publishing
User Experience + Publishing
 
Improving Findability through Site Search Analytics
Improving Findability through Site Search AnalyticsImproving Findability through Site Search Analytics
Improving Findability through Site Search Analytics
 
Marrying Web Analytics and User Experience
Marrying Web Analytics and User ExperienceMarrying Web Analytics and User Experience
Marrying Web Analytics and User Experience
 
Redesign Must Die
Redesign Must DieRedesign Must Die
Redesign Must Die
 
Site Search Analytics
Site Search AnalyticsSite Search Analytics
Site Search Analytics
 
Site Search Analytics: Conversations with your customers
Site Search Analytics:  Conversations with your customersSite Search Analytics:  Conversations with your customers
Site Search Analytics: Conversations with your customers
 

Recently uploaded

Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxPrecious Mvulane CA (SA),RA
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...indhumathi546580
 
Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesenterpriseresearchcentre
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdfBloomerang
 
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYYIR
 
SlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studySlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studyindobanglatradeinter
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitybayusch
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfDerekIwanaka1
 
Introducing Herringbone Collection by Surya Click
Introducing Herringbone Collection by Surya ClickIntroducing Herringbone Collection by Surya Click
Introducing Herringbone Collection by Surya ClickSurya Panel Private Limited
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdfsubarnamostafa1
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Neil Kimberley
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipYannis Charalabidis
 
HPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHpm India
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowngothuyanct
 
Eni: fourth quarter and full year 2023 results
Eni: fourth quarter and full year 2023 resultsEni: fourth quarter and full year 2023 results
Eni: fourth quarter and full year 2023 resultsEni
 

Recently uploaded (20)

Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docx
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
 
Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slides
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf
 
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
 
SlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studySlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case study
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivity
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdf
 
Introducing Herringbone Collection by Surya Click
Introducing Herringbone Collection by Surya ClickIntroducing Herringbone Collection by Surya Click
Introducing Herringbone Collection by Surya Click
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdf
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024
 
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdfMartez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and Entrepreneurship
 
2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand
 
HPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) Presentation
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflow
 
Eni: fourth quarter and full year 2023 results
Eni: fourth quarter and full year 2023 resultsEni: fourth quarter and full year 2023 results
Eni: fourth quarter and full year 2023 results
 

Information Architecture: Putting the "I" back in IT

  • 1. Information Architecture: Putting the I back in IT April 26, 2007 Louis Rosenfeld www.louisrosenfeld.com
  • 2.
  • 3.
  • 4. Everyone wants a seat at the strategy table http://www.tsawwasseninn.com/images/boardroom%201_640.jpg
  • 5.
  • 6. IT organizations out of balance http://www.magnumad.com/adm/photo/425_web-ERE-seesaw-PAR116898.jpg
  • 7.
  • 8.
  • 9. So we’re all drowning. As usual. http://www.silverbearcafe.com/private/images/drowning.jpg
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. A closer look at methods: Search analytics Sorting queries by frequency results in a Zipf Distribution Can we improve performance for the most popular queries?
  • 26.
  • 27. What users want and when: Sort and cluster those queries
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Content models: BBC example artist descriptions album reviews album pages artist bios discography concert calendar TV listings
  • 41. Content modeling use metadata to connect content objects artist description artist description artist description artist bio, discography, concert calendar, TV listing album review, artist description album page album review, discography, artist … link to other Content Objects… Artist Name , Channel, Date, Time… Artist Name , Tour, Venue, Date, Time… Artist Name , Individual Artist Name… Artist Name , Desc Author, Desc Date… Artist Name , Album Name , Release Date… Album Name , Artist Name , Review Author, Source, Pub Date… Album Name , Artist Name , Label, Release Date… … by leveraging common Metadata Attributes TV listing concert calendar artist bio artist description discography album review album page Content Objects…
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.