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AAUP 2007: Marketing Plan (R. Tambeau)

•
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Association of University Presses
Association of University Presses
EducationBusinessEntertainment & Humor
1 of 25
Ren é e Tambeau Director of Sales and Marketing Wayne State University Press
The Basics of Wayne State University Press ,[object Object],[object Object],[object Object]
WSU Press Staff Staff of 16 full-time employees, 3 part-time employees, 1–2 interns
Marketing Staff ,[object Object],[object Object],[object Object],[object Object]
Marketing Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Budget = approximately $10 0,000
[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Mail vs. E-marketing ,[object Object],[object Object],[object Object],[object Object]
Direct Mail vs. E-marketing ,[object Object],[object Object]
Direct Mail vs. E-marketing ,[object Object]
Examples
Direct Mail vs. E-marketing ,[object Object]
Mailing Lists ,[object Object],[object Object],[object Object],[object Object]
Seasonal Catalogs ,[object Object],[object Object]
Subject Catalogs ,[object Object],[object Object]
Developing a Marketing Plan ,[object Object],[object Object],[object Object],[object Object]
Get authors to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Marketing Plan for Academic Book ,[object Object],[object Object],[object Object]
Typical Marketing Plan for Academic Book ,[object Object],[object Object],[object Object]
Typical Plan for a General Interest Book ,[object Object]
Typical Plan for a General Interest Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Period for questions at the end of the presentations. Thank you!

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AAUP 2007: Marketing Plan (R. Tambeau)

  • 1. Ren é e Tambeau Director of Sales and Marketing Wayne State University Press
  • 2.
  • 3. WSU Press Staff Staff of 16 full-time employees, 3 part-time employees, 1–2 interns
  • 4.
  • 5.
  • 6. Marketing Budget = approximately $10 0,000
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Period for questions at the end of the presentations. Thank you!