Audience research for my factual fanzine

1. Audience Research
Aasiyah Chopdat

2. What my audience looks like
Young adults and teenagers that are
interested in nature and cottage core
aesthetic.

3. Primary research.
For my primary research I plan on taking a survey with people my age since that is my target audience. I think it would
work best if I ask at least 6 people so that I can have some varied answers. This will help to analyse them and gather
more information. Here are the questions I will be asking:
1.What kind of magazine/fanzine covers do you prefer?
2.What are your thoughts on including interactive elements(folding out pages, things you can turn)?
3.Do you prefer information be shown in a more visual way or as articles.
4.Do you prefer online book or physical copies?
I picked these questions because I feel like this will help me get a clearer view of what I want to do and how to get a
better end product .I plan on also analysing the result and seeing how I can apply them to the design of my fanzine.

4. Interview (10 people total)
1.What kind of magazine/fanzine covers do you prefer?
I prefer covers that are unique --------- 3
That have a nice colour scheme ------- 6
Bold and bright ----------------------------- 1
2.What are your thoughts on including interactive elements(folding out pages, things you can turn)?
It would enjoy it -------------------- 7
I wouldn't be interested----------- 2
I wouldn't like it ---------------------1
3.Do you prefer information be shown in a more visual way or as articles.
Visual ----------------- 4
Article ---------------- 4
Why? ----------------- 2
4.Do you prefer online book or physical copies?
Digital ----------- 3
Physical --------- 7

5. Analysis
from this interview I have observed a few things.
My audience likes covers that have a good colour scheme and look visually pleasing. This means that
my audience like to take into account the cover of a fanzine before picking it up. I can make sure my
product appeals to my audience by making sure the cover reflect the aesthetic of the fanzine, i could
even add some extra element to the front like a pen holder?
Another piece of information I gathered was that most of my audience like the idea of having
interactive pieces. This tells me that my audience likes to discover new things. I plan on using this
information to target my audience, so I will include interactive pieces such as things that you can turn
and open. I also learned that more people preferred a physical copy which means the interactive
element would work even better

6. Secondary Audience research
From my research there are quite a few instagram accounts such as Florazine, Freshfrootzine and Changezine
that post on social media about their fanzines. Theses accounts have quite a big following (Florazine has 824
followers at the time of writing this) which is proof that people around my age are still interested in fanzines.
One thing that I have noticed through these accounts is that they have visually pleasing posts, and the response
from their audience is positive meaning they enjoy it. The page get a lot of recognition through its posts so it
makes sense that they should be eye catching. I can use this information to make sure that my fanzine is also
visually pleasing towards my audience and follows a style.

7. Subject Research- fungi
For my additional research I want to find out some information on fungi and herbs. This is because this will be in if the
main topics in my fanzine and so researching on it now will help me to create content later on.
name where Features
Common earth ball
(scleroderma citrinum)
Late summer to early winter.
Mossy/peaty ground on heaths and
woodland.
Rounded. Dirty yellow to light brown. It
got scaly rubbery skin and is attached
to soil by thread like roots
Common inkcap
(coprinopsis )
Parks, gardens, tree stumps and
pavement. Very common appears after
rain
Up to 17m tall. Light brown cap.
Often has split edges.
White stump
Fly agaric
(amanita muscaria)
Late summer to beginning to winter.
Light soils and mix woodlands, heaths
among birch pine and spruce
A type of toadstool. Wart like spots,
white stem. Red cap.
Common puffball
( lycoperdan perlatum )
Summer to late autumn. Woodland in
leaf litter and pasture.
Upside-down pear shape. Has tiny
pearl like dots that cover surface.
Initially white then turns yellow, olive
or brown with age.

8. Subject Research
name where features
Jelly ear
(auricularia auricula-judae)
Usually in clusters drooping from
dead dying branches most
commonly on an elder tree
At first they are cupped shaped,
then develop lobes like features
making them look like ears.
Scarlet –elf cup.
(sarcoscypha coccinea)
More common on wetter west side
of the UK. Early winter to early
spring, can be found among leaf
litter and damp places on woodland
floor .
Turn from cup to saurcer shaped.
Attached by little stalk. Turns carlet
red to orange with age.
Shaggy parasol
(chlorophy rhacodes)
In woods and shrubbery.
Summer to late autumn
Cap turn from a light brown egg
sgape and opens out into a flap
shape that is light cream colour. It
bruises red and has a cream colour
stem.

9. Bibliography

10. Bibliography
1. Aasiyah , Chopdat. (2020) Target Audience Interviews (conducted 2020)
2. F0ramm on instagram. (2020) Florazine
3. Interviewees, Name. (2020) Target Audience Interviews (conducted 2020)
4. Wild Food UK. Identifying Edible and Poisonous Wild Mushrooms. Available: Identifying Edible and
Poisonous Wild Mushrooms. Last accessed 2020.
5. instagram accounts I analysed: https://www.instagram.com/changeszine/ -change zine
https://www.instagram.com/teaandcakemag/ - tea and cake zine
https://www.instagram.com/polyesterzine/ - polyester zine
https://www.instagram.com/freshfrootzine/ - fresh froot zine