2. INTRODUCTION
“CREATIVITY IS SEEING SOMETHING NEW WHEN YOU
LOOK AT SOMETHING OLD; IT IS ALL HEART OF
CIVILIZATION AND IS THE DRIVING FORCE OF
REVOLUTION.” - DAVID OGILVY.
IT IS AN ACCEPTED FACT THAT THERE SHOULD BE AN
ELEMENT OF CREATIVITY IN AN ADVERTISEMENT. THIS
CREATIVITY IS SOMETHING NEW, UNIQUE, EXTREME
ATTRACTIVE AND APPEALING TO THE CONSUMERS
3. FACTS OF CREATIVITY IN ADVERTISING
• Creative advertising needs to imaginative, intelligent,
sharp, to the point and extremely catchy. It must motive
people to purchase advertisement product. The message
and appeal made should be able to make positive impact
on the consumers. According to
• Albert Wesley, “Creativity is the ability to develop new
useful ideas that produce desired results.”
5. IMPACT OF CREATIVE ADVERTISING
• It creates quick demand for a newly introduced product.
• It creates awareness about the product in the mind of prospects.
• Creative advertising creates desire and motivates consumers to
purchase the product.
• Creative advertising makes consumers conscious of their needs.
6. PROCESS OF CREATIVITY
Define the
problem
Detailed study of
the problem
Verification of
New Idea
Concrete follow-
up actions
7. CREATIVE STRATEGY
Creative strategy is smooth and free from crowding. It provides
advertisement theme to every advertising campaign. Creativity
in advertising must be discipline creativity. By translating
ideas and impressions into pleasant advertising message, each
advertising man gains personal satisfaction and creates
enjoyment for those who come in contact with the results.
9. FOUNDATION OF CREATIVE IDEAS
Imagination
and
Experience
Watch
Competitors
Collection of
facts
Constraints
and
Opportunities
10. CREATIVE AUDIO ADVERTISING
As seen many advertisings on the media like TV, internet, etc which
are the combination of the visual + audio or only visual advertisings.
Visual advertising has good action on our mind because we can see
the overall procedure and can understand it better and faster than
the audio advertisings. But there are such advertisings in the radio
and as well as in the television which were successful due to the
effective audio work i.e. jingle or signature tune.
14. CONCLUSION
On doing advertising detailed research study on the topic, I can
now conclude that creative advertising plays an indispensable
part in the success achievement of any business or
organization. Creativity plays advertising vital role in modeling,
manipulation and creation of great advertising. Recent
examples are the Hindustan lever limited and cococola that
spent more than 50% of their budget towards advertisements.
Below are the big spenders on the advertisement which show
the importance of advertising.
