2. Key to success in advertising
“Nothing is more efficient than
creative advertising. It is more
memorable, longer lasting, works
with less media spending, and
builds a fan community faster.”
- Success mantra by
Stephen Vogel
CCO of Ogilvy & Mather Germany
21. Quantification of each dimensions
(relative to the overall average
creativity of 1.0)
• Elaboration-1.32
• Artisticvalue-1.19
• Originality-1.06
• Flexibility-1.03
• Synthesis-0.45