The document discusses the key aspects of starting an advertising agency as an entrepreneur. It outlines that previous knowledge in advertising and marketing is needed to acquire the necessary skills. Creativity and experience are also important. An advertising agency offers communication strategies and services to persuade customers through various media on behalf of clients. Marketing involves the entire process of product promotion, communication, distribution and exchange. Guerrilla marketing techniques are recommended for small businesses to creatively promote and follow up with customers. Successful agencies demonstrate entrepreneurship, strong management, leadership in advertising and marketing fields, and innovation in utilizing new trends like social media, mobility, data analytics and cloud hosting.

1. Suppose you want to create a new business

2. But you have no idea about that …

3. Now, you decide to have an AD AGENCY…
However ….

4. What does it take
to be an entrepreneur
in advertising?

7. Entrepreneurship:
Set of different strategies
necessary to create, promote and
develop a Business.

8. Entrepreneur:
The one who carries the responsibility
and risk of managing a firm, in order
to increase their probabilities of
gaining high profits.

9. 25 common characteristics of
successful entrepreneurs
(entrepreneur.com)
- Be passionate about it
- Be responsible
- Budget planning
- Selling skills development
- Focus on the customer

10. IDEA CENTER
(entrepreneur.com)
Previous knowledge in advertising and marketing in
order to acquire skills for such a business. Experience
and creativity are also needed.

11. ADVERTISING
- Advertising is a service
- Offered to firms, groups or individuals
- Lack of communication strategies
- Using the art of persuasion
- Through the influence of media and mass
- Connecting a target to a product, idea or
service

12. MARKETING
- Marketing is a process
- The process of contact from a firm
to all public
- Creation of a product, service or idea
- Communication (Advertising)
- Distribution
- Way to exchange

13. GUERRILLA MARKETING
- Strongly recommended with
simple marketing suggestions
- Written by Jay Conrad Levinson for
- Small Businesses oriented
- TO “FOLLOW UP” A CUSTOMER

14. SUCCESSFUL AD AGENCIES
- James Walter Thompson
- BBDO
- Leo Burnett
- Entrepreneurship
- Well managed Business
- Leadership in Advertising and Marketing
- INNOVATION

15. INNOVATION
- New ideas for better processes, results;
Looking for a better efficacy, better efficiency

16. Innovations and Entrepreneurship
(by Petter F. Druker)
- Improve something already created
- Starting small, attaining small goals
- Be simple
- Research

17. Trends of innovation used in
advertising and marketing
(Forbes article)
- Social Media
- Mobility
- Big data and analytics
- Cloud / Hosting capacity

20. QUESTIONS?

21. Thanks for your attention

22. References
Principles of Economics Eleventh Edition, written with the collaboration of Karl E. Case,
Ray C. Fair and Sharon M. Oster (2014).
The Entrepreneur magazine, “25 Common Characteristics of Successful Entrepreneurs” by
James Stephenson, (June, 2014).
http://www.entrepreneur.com/article/200730
The Entrepreneur magazine, ideas center “Small Business Advertising Agency” written by
The Entrepreneur Magazine’s staff (Unknown date)
http://www.entrepreneur.com/businessideas/small-business-advertising-agency
“Advertising & IMC Principles and Practice”, written by the collaboration of Sandra
Moriarty, Nancy Mitchell and William Wells, (2012)
“Guerrilla Marketing”, written by Jay Conrad Levinson, (2007)
“Innovation and Entrepreneurship”, written by Peter F. Druker, (1985)
Forbes, “What Are 10 Great Ad Agencies Of 2013, According To CMOs?” by Avi Dan, (12
April, 2013).
http://www.forbes.com/sites/avidan/2013/12/04/ten-great-agencies-of-2013/
Forbes, “4 Technology Trends Disrupting How We Communicate” by Daniel Newman, (13
May, 2014)
http://www.forbes.com/sites/danielnewman/2014/05/13/4-technology-trends-
disrupting-how-we-communicate/