2. Fonts
The font used for the headings, titles and facts is Abadi MT
Condensed Light. A tall, bold, sans serif font the was appealing
to the eye and stood out. Connotations of this sans serif font
were modern and so that it would attract younger audiences in
both the magazine and the documentary.
The font used for the body of the text in the magazine was Arial
(this font). This choice was made because it was a clear font
and for the body of text it needed to be clear to inform the
reader.
The reason for not using serif font were that it’s connotes toward
the older audience and for our group’s channel choice, this was
not our intention. We wanted to aim at the 16 – 32 age range.
3. Colours
White – White was the colour used throughout most of the magazine
text and borders due to its connotations. These being purity and
goodness for the statements made against alcohol. And the
gradient in the magazine was from dark-to-light implying that there
are two sides to underage drinking and the gradient implies the
reader can be anywhere in between.
Orange – Orange was used for the facts and figures regarding alcohol
to show the energy of red and happiness of yellow and also it is the
colour of beer. The message from this colour was that beer can be
energetic and bring pleasure but orange is also related to warning.
The gradient used on the magazine went from Dark orange to white
to imply the two perspectives of alcohol consumption.
