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Only at home
8%
Mainly at home
16%
Both at home and outside
66%
Mainly out of home
9%
Only out of home
1%
Where do you use the internet on your phone? (UK, 2014)
Mobile doesn’t mean ‘mobile’
People don’t use the internet on their phone when they’re mobile – they use it everywhere
40-50% of all smartphone traffic happens on wifi*
Source: Ofcom, *Facebook, *Cisco

Published in: Mobile, Technology

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