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CES 2012 Overview

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My thoughts on attending CES 2012 as a user experience designer and developer.

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CES 2012 Overview

  1. 1. Consumer Electronics Show 2012 the consumer space becomes a developer paradise Jeff Hoffman Feb 9, 2012
  2. 2. CES 2012 OverviewAttendance figures are more than 150,000attendees - a record in the events 44 year historyExceeds 2011 by over 10,0003,100 tech companies across global industries (upfrom ~2,700 in 2011)More evolution and growth in the industrySee official Press Release for more info 2
  3. 3. Observations Software is a differentiator Everyone is courting App Developers User Experience is important The Organization is changingBased on four years attending 3
  4. 4. What’s up with MS? ...and where’s Apple?Lots of press around Microsoft “leaving the show”-CEA and Microsoft have been very tight so what doesthis mean?Apple has never attended, but a large number ofiAccessory companies doComplaints that CES is “too big”MS appears to be using Apple’s playbook Don’t create a “predictable” product launch schedule by heavy involvement in trade shows... Build an integrated UX on the entire product stack (Metro UI on PC, Tablet, Phone, XBOX) 4
  5. 5. CES FactsMost of the really cool stuff is shown in private suitesand not on the show floorSome products are purchased based only on specs,but seeing and touching are key for consumer devicesThe conference takes place at LVCC, but key businessmeetings occur all over the cityEven if a company isn’t on the show floor, theirrepresentatives are in Las Vegas to make dealsCES will continue to grow as companies makesignificant money on the deals they complete 5
  6. 6. Overall ThemesUltrabooks to re-energize laptop salesBig touch displays encourage social interactivityTablets are aiming at businessesSmart TV overshadows 3DGetting even more Cloud-yPhones: Windows 7, Android Ice Cream SandwichHand, Body and Voice InputHealth and Fitness is more high tech and socialEveryone loves cool cars 6
  7. 7. THIN IS IN 7
  8. 8. BIG IS ALSO IN 8
  9. 9. Tablets in BusinessStill chasing the iPad... but Android provides more configurable security Lower cost devices flooding the market Range of screen sizes (5.5, 7, 9, 10)New Entries: BlackBerry PlayBook 2.0 - QNX Samsung Galaxy Note - Android Lots more... 9
  10. 10. TABLETS 10
  11. 11. MORE TABLETS 11
  12. 12. PREVIOUS YEARS My TV is better than yours. THIS YEAR My TV is better connected than yours. 12
  13. 13. INTERACTIVE “SMART” TV 13
  14. 14. Internet Content on TVWays to aggregate all the internet video contentfor convenienceNo great solution for both Over the Air (OTA) andonline contentIntegration with GamingDeveloper opportunities and SDKs 14
  15. 15. 4K FOR WHEN HD ISN’T ENOUGH 15
  16. 16. 3D is a feature that everyone now offers3D Ready Tablets, TVs, Blu-ray Players, LaptopsBetter content is comingMore Glasses-free 3D TV prototypes 16
  17. 17. MORE 3D 17
  18. 18. CONTROL YOUR TV EXPERIENCE WITH MOVEMENT 18
  19. 19. PhonesAT&T enters 4G LTE Nokia 700/800/900 Series Pantech at the low end HTCEasy connectivity with NFC and BluetoothMore social interaction, collaborative gaming 19
  20. 20. PHONES 20
  21. 21. HEALTH & FITNESS 21
  22. 22. Life in the CloudsConsumers are continuing to be educated on theapplications of the cloud Microsoft Viewsonic DLink Moneual (high end electronics) 22
  23. 23. CONSUMER CLOUDS 23
  24. 24. Everyone Wants Developers More consumer devices are app driven Phones & Tablets AT&T, Sony Ericsson, Android Televisions Samsung, TiVo, Google TV Networking devices like DLink and NETGEAR 24
  25. 25. DEVELOPER OPPORTUNITY 25
  26. 26. SDK’S ARE EVERYWHERE 26
  27. 27. Automobile TechHeads Up Displays with integrated social networkingand navigationElectric, Hybrid and Concept Cars Ford Tesla S Sedan Mercedes Audi 27
  28. 28. AUTOMOBILE TECH 28
  29. 29. JUST COOL CAR STUFF 29
  30. 30. FUN STUFF 30
  31. 31. I’M WATCH RUNNING ANDROID 31
  32. 32. MORE FUN STUFF 32
  33. 33. ART & DESIGN 33
  34. 34. 34
  35. 35. THANKS!CLICK HERE FOR MY BLOG ENTRIES ON CES 2012 35

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