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BigBrandTree.com
ThePeepTimes.com
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BE A GREAT
STORYTELLER
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
UNIVERSALConvey human condition in a unique situation. Conditions that are
common for each of us like emotions, grief, love, growth, birth,
death, etc. When you are telling your story in first person, your
listeners should be able to feel the same emotion that you
personally felt. They should be on the same emotional journey.
STORIES ARE
GREAT
Self knowledge and awareness is must for great storytelling.
You are part of the human condition and when portrayed
adequately people will relate to that and you.
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
What you’re trying to do,
when you tell a story, is to
write about an event in your
life that made you feel some
particular way. And what
you’re trying to do, when you
tell a story, is to get the
audience to have that same
feeling.
“
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
& PURPOSEA popular story structure that Pixar has used over and over again
to deliver some great stories that we love today uses the Story
Spine Formula—
STRUCTURE
CLEAR
Once upon a time there was…
Everyday, ...
One day…
And because of this..
Until finally…
And ever since that day..
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
What you are passionate to tell as story,
must serve some purpose!
Real purpose behind stories
make greater impact.
Why must
you tell THIS
story?
What’s the belief
burning within
you for your
story?
What greater
purpose does
this serve?
What
does it
teach?
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
TO ROOTPixar explains that we as the audience admire a character for
trying more than for their success. In other words, it’s more about
the character’s journey than it is their actual destination.
CHARACTER
HAVE A
You have the recipe of a great story that people will
connect to when your main character is facing adversity
or battling against all odds.
HERO
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
A character with conflicts!
UNEXPECTED
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
EMOTIONS
YOUR DEEPEST
APPEAL TO
What made you feel that certain emotions? Why do you feel
so? Take the why behind that emotion to tell a story.
Question your own emotional reactions to stories and
experiences to learn how you can move people into the
same emotional pit.
Happiness
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
GREAT STORIES CAPTURE THE ESSENCE OF THESE BASIC EMOTIONS
Surprise
Sadness
Anger
Disgust
Fear
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
& UNEXPECTED
SURPRISING
MAKE IT
Challenge your own perception of reality to get rid of
stereotypes. Practicing this will make your story unique &
compelling.
While writing your story and
defining situation(s), get rid of the
1st, 2nd, 3rd, 4th, … ideas to bring a
unique challenge/conflict that’s
not stereotype.
Dig
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
DO NOT SETTLE FOR
FIRST IDEAS
Deeper
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
& FOCUSED
SIMPLE
KEEP IT
Do not add too many layers in your story it confuse people
and they end up losing connection. It may feel that you are
cutting on valuable information while trying to keep your story
simple. But, hiding too many details might leave people lost during
such narratives.
Simplify
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
DO NOT ADD TOO MANY
CHARACTERS, PLOT TWISTS
& DIALOGUES.
Simplify! Simplify! Simplify!
Tell your story to a friend or
family member who has
never heard it before. Watch
their face as you narrate and
try to see their expressions,
where they pause, and what
questions they might have.
For more, listen to my upcoming podcast episode—
the art of Storytelling
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
PRINCIPLES
PEOPLE FORGET
STORIES!
BUT, THEY REMEMBER
 Stories and its connection with us
 Role of stories in our lives & branding
 Elements of storytelling
 Mastering the art of storytelling
This episode is about:
Keep watching the space in comments
for the podcast episode link!
Brought to you
by Rajiv Anand
BigBrandTree.com
ThePeepTimes.com
Stories connect
humans together!
What important elements do you use to
cook your story?
This universe is
made up of stories!
Comment
Below!

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Six elements of stroytelling by rajiv anand

  • 1. Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com Swipe for more BE A GREAT STORYTELLER
  • 2. Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com UNIVERSALConvey human condition in a unique situation. Conditions that are common for each of us like emotions, grief, love, growth, birth, death, etc. When you are telling your story in first person, your listeners should be able to feel the same emotion that you personally felt. They should be on the same emotional journey. STORIES ARE GREAT Self knowledge and awareness is must for great storytelling. You are part of the human condition and when portrayed adequately people will relate to that and you.
  • 3. Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. “
  • 4. Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com & PURPOSEA popular story structure that Pixar has used over and over again to deliver some great stories that we love today uses the Story Spine Formula— STRUCTURE CLEAR Once upon a time there was… Everyday, ... One day… And because of this.. Until finally… And ever since that day..
  • 5. Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com What you are passionate to tell as story, must serve some purpose! Real purpose behind stories make greater impact. Why must you tell THIS story? What’s the belief burning within you for your story? What greater purpose does this serve? What does it teach?
  • 6. Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com TO ROOTPixar explains that we as the audience admire a character for trying more than for their success. In other words, it’s more about the character’s journey than it is their actual destination. CHARACTER HAVE A You have the recipe of a great story that people will connect to when your main character is facing adversity or battling against all odds.
  • 7. HERO Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com A character with conflicts! UNEXPECTED
  • 8. Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com EMOTIONS YOUR DEEPEST APPEAL TO What made you feel that certain emotions? Why do you feel so? Take the why behind that emotion to tell a story. Question your own emotional reactions to stories and experiences to learn how you can move people into the same emotional pit.
  • 9. Happiness Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com GREAT STORIES CAPTURE THE ESSENCE OF THESE BASIC EMOTIONS Surprise Sadness Anger Disgust Fear
  • 10. Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com & UNEXPECTED SURPRISING MAKE IT Challenge your own perception of reality to get rid of stereotypes. Practicing this will make your story unique & compelling. While writing your story and defining situation(s), get rid of the 1st, 2nd, 3rd, 4th, … ideas to bring a unique challenge/conflict that’s not stereotype.
  • 11. Dig Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com DO NOT SETTLE FOR FIRST IDEAS Deeper
  • 12. Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com & FOCUSED SIMPLE KEEP IT Do not add too many layers in your story it confuse people and they end up losing connection. It may feel that you are cutting on valuable information while trying to keep your story simple. But, hiding too many details might leave people lost during such narratives.
  • 13. Simplify Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com DO NOT ADD TOO MANY CHARACTERS, PLOT TWISTS & DIALOGUES. Simplify! Simplify! Simplify! Tell your story to a friend or family member who has never heard it before. Watch their face as you narrate and try to see their expressions, where they pause, and what questions they might have.
  • 14. For more, listen to my upcoming podcast episode— the art of Storytelling Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com PRINCIPLES PEOPLE FORGET STORIES! BUT, THEY REMEMBER  Stories and its connection with us  Role of stories in our lives & branding  Elements of storytelling  Mastering the art of storytelling This episode is about:
  • 15. Keep watching the space in comments for the podcast episode link! Brought to you by Rajiv Anand BigBrandTree.com ThePeepTimes.com Stories connect humans together! What important elements do you use to cook your story? This universe is made up of stories! Comment Below!