Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The People
 Formerly Known as
   Presenting…
              ^
  Your Audience
                  @Pist
                     ...
Audience + Results
    = Content.
What is Your Podcast
       About?
Happy Audience

“It’s not
about you.”
Podcasts are Shows
+ Conversations
Podcasts are Shows
                 ^
Ask.
Listen.
Why are you Following Me?
•   We met at [___]            • Someone I knew was
                                 following y...
Love Your Audience
Production values   Talk to them
Distribution        Entertain them
Tight editing       Make them think...
Content =
Content?
= Content?
Audience + Results
    = Content.
Defining
Communication
             SENT
     message

     message RECEIVED

     message ACTED UPON
Content Development
“How do I know what I think
  until I see what I say?”
       – E.M. Forster
Try This at Home

You will need:
•Business card
•Cell phone
•Your neighbor
Be Brutal…

Why should I care?
What’s in it for me?
How does it make my
 life better?
What problem do you
       solve?

        • Who do
          you help?
        • How?
The “Ah-ha” Moment

                      • Get to it
                      • Show,
                        don’t tell
   ...
Develop your Content
•   WHO is it for
•   WHY do they care?
•   WHAT do you want them to do?
•   HOW can show what you me...
What to Include?
• What you know:   • What they need to:
  –                  –
  –                  –
  –                ...
Your Next…
Important email
• Audience. (Who is reading this?)
• Results. (What response do you want?)
• Contents. (Short, ...
Your next…
PodCast
• Audience. (Who are they?)
• Results. (What needs to happen?)
• Content. (Makes a direct connection fr...
Note to Self
• I will seek more
  information on…
• 3 valuable things I learned
  today…
• 1 thing I will DO…
Successful
                      Communicators
                      are Successful
                          People
• Aud...
Laura Fitton, Pistachio Consulting, Inc.

Laura Fitton (aka @Pistachio) is a superhero. The full extent
of her powers is n...
Upcoming SlideShare
Loading in …5
×

Presenting... Your Audience

3,619 views

Published on

Slide desk for Laura Fitton's PodCamp Boston2 session "Presenting... Your Audience"

Published in: Technology, Business

Presenting... Your Audience

  1. The People Formerly Known as Presenting… ^ Your Audience @Pist achio Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com Laura@PistachioConsulting.com 800-747-1941
  2. Audience + Results = Content.
  3. What is Your Podcast About?
  4. Happy Audience “It’s not about you.”
  5. Podcasts are Shows
  6. + Conversations Podcasts are Shows ^
  7. Ask.
  8. Listen.
  9. Why are you Following Me? • We met at [___] • Someone I knew was following you • You inspire me • You followed me • Social sense & learning. • Interesting tweets give • Guy gave you whuffie me new, random insight • Because you told me to • Honestly, I’ve been • I like your ideas on how thinking of un-following to hold an audience • You have genuinely • You engage in interesting things to say conversation and share • Your tweets met my what you know threshold for interesting • I’m discovering America • A gem once a week is • The voices told me to worth it • Haven’t you just always • CC told me to been there?
  10. Love Your Audience Production values Talk to them Distribution Entertain them Tight editing Make them think Get feedback Inform/educate Listen Help them Ask Give them something
  11. Content =
  12. Content?
  13. = Content?
  14. Audience + Results = Content.
  15. Defining Communication SENT message message RECEIVED message ACTED UPON
  16. Content Development “How do I know what I think until I see what I say?” – E.M. Forster
  17. Try This at Home You will need: •Business card •Cell phone •Your neighbor
  18. Be Brutal… Why should I care? What’s in it for me? How does it make my life better?
  19. What problem do you solve? • Who do you help? • How?
  20. The “Ah-ha” Moment • Get to it • Show, don’t tell • WIIFM Aka, What’s the Point?
  21. Develop your Content • WHO is it for • WHY do they care? • WHAT do you want them to do? • HOW can show what you mean • WHICH examples, stories or illustrations are most convincing or interesting or helpful?
  22. What to Include? • What you know: • What they need to: – – – – – – – – – – –
  23. Your Next… Important email • Audience. (Who is reading this?) • Results. (What response do you want?) • Contents. (Short, direct, audience/result specific.)
  24. Your next… PodCast • Audience. (Who are they?) • Results. (What needs to happen?) • Content. (Makes a direct connection from audience to result.)
  25. Note to Self • I will seek more information on… • 3 valuable things I learned today… • 1 thing I will DO…
  26. Successful Communicators are Successful People • Audience + results = content • CODE: Concise, Organized, Direct, Effective • SIMPLIFY
  27. Laura Fitton, Pistachio Consulting, Inc. Laura Fitton (aka @Pistachio) is a superhero. The full extent of her powers is not yet known. To get some idea of how she thinks, what she knows, and the problems she can solve, read her blog ( www.PistachioConsulting.com) and her twitterstream (www.twitter.com/pistachio). She loves to talk. She's good enough, she's smart enough, and doggone it, people like her.

×