4 Storytelling Essentials from an expert, professional storyteller and screenwriter. Integrating marketing messages into stories is essential and former network television executive Carl Hartman gives you the straight scoop on how to create a great story. No hype, just the facts from Aristotle to Eisenstein.
See our slideshare on Walt Disney's Contribution to Content Marketing:
See our slideshare on how to write an effective value proposition here - http://www.slideshare.net/CarlHartman/5-keys-to-an-amazing-value-proposition