By Ian Sanders (http://twitter.com/IanSanders) Inscrivez-vous au prochain meetup! — http://www.meetup.com/StartupWorkshop Pour ne pas rater les prochains évènements, c'est ici : http://www.thefamily.co/education/

1. “Don't tell me about your
awesome product, tell me
about YOU!”
How to leverage your story & your
purpose to get your startup heard.
@IanSanders

3. How do you get heard?

4. The opportunity

5. 3 STORIES

10. Do you
know what
this is?

16. Your
Story &
Purpose
Your
differentiator
Relationships
Hiring
Marketing
Cultural
touchstone
How the
world sees
you

17. What makes Hiut Denim,
Sugru, BeerBods
good stories?

18. Story-led, but also
purpose-led.

19. “People don’t buy what
you do, they buy why you
do it.” Simon Sinek

20. Hiut Denim = getting the people
of Cardigan their jobs back.

21. Sugru = “Our dream is to make
fixing, modifying and making
things easy and fun for anyone.”

22. BeerBods = “Getting more people
drinking better beer.”

23. What’s your purpose?

24. HOW TOs

25. explore capture create share
What fires you up?
What’s your story?
What’s your purpose?
What do you stand for?
Blog posts
Thought leadership
Twitter
Facebook
Presentations
Manifestos
Other digital content
PR
Web copy
etc
Telling your story

26. People not products!

27. Story Types
• The Eureka Story: How I had the idea
• The Why Story: Why I had the idea
• The Founder Story: Who had the idea
• The Customer Story: Who’s using the product?
• The Product Story: How is the product being used?
• The Transformation Story: how is this product changing the
world?

28. Story Ingredients
• Keep it Human: emotionally engage with the audience
• A story of transformation: situation > complication > resolution
• Remember to include the 5 Ws:
• WHAT
• WHO
• WHERE
• WHY
• WHEN

29. Where to use your story
• Sales
• Marketing
• Networking
• Pitches
• Social Media
• Digital content
• PR
• Investor relations
• Employee engagement
• Recruitment

30. “The Internet has given
us a microphone”

37. Set your story free!

38. Merci bien!
Continue the
conversation:
@iansanders