The document outlines 8 key factors to consider when writing instructional materials: 1) Understanding the learners' abilities and knowledge, 2) Structuring and clarifying the materials for clarity, 3) Sequencing the materials from simple to complex concepts, 4) Establishing vertical and horizontal balance, 5) Explaining concepts through headings, illustrations and exercises, 6) Pacing lessons at an appropriate volume, 7) Allowing for review of concepts, and 8) Ensuring students learn in a variety of ways through elaboration. The document was presented by Gazel Yahj Malones on writing effective instructional materials.