Check out these 20 interactive marketing examples and take some knowledge with you into your next campaign.

1. of the best interactive
marketing examples
20
visit zembula.com

2. Interactive content can take so many shapes
and sizes in today’s digital world it can be hard
to keep it all straight! Not only does interactive
content provide 2X more conversions than static
content, it’s also as limitless as your imagination.
Check out these 20 inspiring interactive
marketing examples to get your creative juices
flowing for a new campaign that invites
audience participation.

3. MARKETWATCH’S
SWIPEABLE
INVESTMENT QUIZ
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4. This quiz from MarketWatch uses a type of
interaction that’s on the rise in today’s Tinder
Era… the swipe! This quiz, along with other
interactive marketing examples, works
because it uses a format that we’re all
familiar with to invite us to participate.

5. Interactive quizzes are a great way to get more engagement and educate
your audience.
MarketWatch’s Swipeable Investment Quiz

6. HUBSPOT’S
WEBSITE GRADER
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7. Ah, HubSpot! Every marketer’s friend and
easily a company creating some of the most
cutting-edge interactive marketing
examples. This quiz grades visitors websites
across a variety of categories and offers tips
for improving your online strategy.

8. This is a great example of offering real value to your visitors through
interactive content.
HubSpot’s Website Grader

9. INSTAPAGE’S
DYNAMIC IMAGES
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10. Something as simple as a dynamic image or
GIF on your page can improve your ability to
capture customer’s attention and create
conversions. Instapage did a great job with
their streamlined moving images in a blog
post.

11. Instapages get more attention with gifs and images.
Instapage’s Dynamic Images

12. BBVA’S JUBIDREAMS
AND JUBIGAME
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13. Gamification to increase customer
knowledge is big strategy among interactive
marketing examples in the banking world.
BBVA’s games Jubidreams and Jubigame
allowed customers to learn more about
saving for their goals through a fun
interactive experience.

14. BBVA’s uses fun games to educate their audience.
BBVA’s Jubidreams and Jubigame

15. SNIPS’ INTERACTIVE
GUIDE TO AI
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16. A few years ago, when searching for
examples of interactive content,
infographics were all the rage! Snips proves
that more comprehensive interactive guides
perform better now, with today’s digitally
savvy audiences.

17. Snips used an interactive guide to bring learning to life
Snips’ Interactive Guide to AI

18. THE GUARDIAN’S
INTERACTIVE ARTICLE
ON GUN VIOLENCE
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19. Despite the hype awhile back about
newspapers and magazines going out of
business, they’ve managed to adapt to our
new interactive world. The Guardian’s article
on gun violence demonstrates how
interactive maps and clickable elements
drive traffic and customer participation.

20. The Guardian used an interactive map to drive viewer participation
The Guardian’s Interactive Article on Gun Violence

21. AT&T UFIX ONLINE
SUPPORTTOOL
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22. The most annoying part of getting your cell
service or internet fixed is always dealing
with the carrier’s customer service process.
In this interactive marketing example, AT&T
strove to eliminate that hurdle in customer
relations by creating a dynamic help center.

23. AT&T takes their customer service to the next level with interactive content
AT&T’s UFix Online Support Tool

24. THE NEW YORK TIMES’
INTERACTIVE ARTICLE
“YOU DRAW IT”
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25. Even more than just swiping left or right and
clicking, customers crave highly developed
ways of interacting with their marketing
content. In the New York Times “You Draw It”
article, and many of their other interactive
marketing examples, they adopt an
approach that invites to the customer to
directly interact by adding data or entering
text.

26. The New York Times uses an interactive article to drive more action with
their content.
The New York Times’ Interactive Article “You Draw It”

27. ION INTERACTIVE’S
“SYMPHONY OF CONNECTED
INTERACTIVE CONTENT
MARKETING”
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28. These days, your content must not only be
interactive but also omnichannel. Ion
Interactive dove into this dichotomy with
their lesson on connective interactive
marketing that spans across channels.

29. The New York Times uses an interactive article to drive more action with
their content.
Ion Interactive’s “Symphony of Connected Interactive Content Marketing”

30. BBC’S SLIDABLE MAPS
IN AN ARTICLE ON
THE MIDDLE EAST
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31. Much like the interactive marketing
examples from MarketWatch early, The BBC
has repurposed a common touch screen
interaction for their content. The slidable
maps in this article on the Middle East use
the same muscle memory as opening our
smart phones or deleting our emails, giving
us the motivation to interact.

32. BBC used an interactive map within an article to bring a dynamic visual
touch to their content
BBC’s Slidable Maps in an Article on the Middle East

33. ADOBE’S “ACHIEVING
DELICIOUSNESS”
EDUCATIONAL ARTICLE
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34. Adapting to today’s digitally overloaded
world can be difficult. In this interactive
marketing example, Adobe breaks down
how to respond to content fatigue with a
dynamic and intuitive design.

35. Adobe breaks through content fatigue in a interactively delicious way
Adobe’s “Achieving Deliciousness” Educational Article

36. FINANCIAL TIMES
SLIDABLE
INFOGRAPHIC
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37. Another interactive marketing example that
utilizes the age-old “slide” is the Financial
Times Infographic on Bank CEO
Compensation. Allowing the reader to slide
through time and compare the changes in
compensation over a matter of years with a
simple slide really drives the article’s main
points home through interaction.

38. Financial Times adds interactivity to a data visualization to inspire
participation.
Financial Times Slidable Infographic

39. ACT’S INTERACTIVE
WHITEPAPER “CREATING THE
NEXT DEVELOPER
WORKFORCE”
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40. If anyone appreciates spot-on interactive
marketing examples, it’s the developers that
make it all possible. This whitepaper on
creating the next developer workforce
brings interaction to the table to keep the
audience engaged and participating.

41. ACT’s makes their whitepaper more interesting by adding interactivity
ACT’s Interactive Whitepaper “Creating The Next Developer Workforce”

42. THE NEW YORK TIMES’
“25 SONGS THATTELL US
WHERE MUSIC IS GOING”
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43. The New York Times has really set the bar for
interactive marketing examples. Their
second inclusion on our list explores the
future of music through 25 current songs
and keeps readers engaged by utilizing
interaction of all types through the article.

44. The New York Times’ uses interactivity and music to drum up engagement
The New York Times’ “25 Songs That Tell us Where Music is Going”

45. GUM GUM’S
MARKETER’S
MATCHING GAME
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46. No one knows the importance of visual
representation and memory more than
marketers! Gum Gum’s quiz, styled after old
school memory games of childhood helps
encourage marketers to pay closer attention
to visual details.

47. Gamified interactive content helps Gum Gum reach their marketing goals
Gum Gum’s Marketer’s Matching Game

48. GOLDMAN SACH’S
“MILLENNIALS:
COMING OF AGE”
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49. Goldman Sach’s interactive content example
is their attempt to unravel the complicated
millennial generation and understand what
that means for the investment industry. By
adding interaction to their examination of
millennial trends in marriage,
homeownership and more, they bump up
their content’s attention grabbing power!

50. Goldman Sach’s uses interactive content to crack the code on millennials
Goldman Sach’s “Millennials: Coming of Age”

51. ZEMBULA’S
INTERACTIVE
HOMEPAGE
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52. Of course a company in the interactive
content industry is going to model their
website after current interactive marketing
standards! Our interactive homepage allows
you to explore all the different types of
interactive content we offer, and you can
participate with them right on the page!

53. Zembula gets more website engagement by adding an interactive
experience to their header
Zembula’s Interactive Homepage

54. VOX’S “TODAY’S
TEENS ARE BETTER
THAN YOU”
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55. With this tongue in cheek interactive
marketing example, Vox uses the data to
prove that today’s teens smoke less
marijuana, complete more schooling and
watch less TV than their older counterparts.
A slidable timeline allows the reader to pick
their year of birth and receive statistics
personalized for them.

56. Vox uses interactive content to educate readers
Vox’s “Today’s Teens Are Better Than You”

57. INTERACTIVE TOUR OF
BOSCH’S GARDEN OF
EARTHLY DELIGHTS
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58. This interactive marketing example is being
used to promote a documentary currently in
the works about Bosch. By allowing visitors
to interact with this classic painting in a
digital way and learn more about Bosch
while doing so, it helps build excitement and
anticipation around the release of the
documentary.

59. Vox uses interactive content to educate readers
Interactive Tour of Bosch’s Garden of Earthly Delights

60. FIVE9’S INTERACTIVE
CALL CENTER
ASSESSMENT
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61. Assessments are among one of the most
underutilized interactive marketing
examples, but this call center assessment
from Five9 proves they’re a valuable tool.
Assessments allow you to gain data from
your recipients while providing value to
them in the form of feedback on their
marketing strategies.

62. Five9 uses interactive content to show their customers how they are doing
Five9’s Interactive Call Center Assessment

63. From quizzes to whitepapers, assessments
to games, and everything in between…
interactive content boosts engagement and
invites audience participation in a way static
content can’t compete with. Hopefully,
these 20 interactive marketing examples got
you inspired to brainstorm your own
interactive campaign today.
Want to learn more about interactive content? Check out this page!