Want to start using interactive content in your marketing campaigns? Take a few ideas from these five great interactive content marketing campaigns.

1. Fantastic Interactive
Marketing Campaigns
5
visit zembula.com

2. FITBIT’S “FITNESS
CHALLENGE GENERATOR”
1
zembula.com

3. FitBit got their users excited with fun interactive content
Fitness Challenge Generator

4. Fitbit’s dynamic fitness challenge generator aimed to keep
customers involved by providing them with inspiration and
goals for group fitness. By offering consumers value in the form
of unique fitness challenges, the campaign successfully
fostered interaction and created social media impressions for
Fitbit’s online presence as participants shared their progress
toward common fitness goals. Reaching out a friendly olive
branch to their consumers allowed them to create a two-way
conversation between their customer’s and the brand. This
connection and reciprocity are what makes interactive content
marketing such a successful strategy.
Check it out.

5. THE WALL STREET
JOURNAL’S “BILLION
DOLLAR CLUB”
2
zembula.com

6. Wall Street Journal got more engagement with an interactive article
The Billion Dollar Startup Club

7. This interactive marketing campaign, complete with a graphic and
accompanying article from the Wall Street Journal, explores the 167
startups valued at 1 billion dollars or more. By allowing readers to move
through the information in a variety of ways, the Wall Street Journal is
able to connect with their audience, no matter their reading and
learning style. The dynamic graph interacts to mouse hovers on both
the graph and the text. There is also an option to “play” and let the
graph teach you the information as it moves through a timeline of the
included companies’ growth. This interactive content marketing
approach allows consumers to connect with the Wall Street Journal on
a more personal level than most articles, fostering brand loyalty and
ensuring their content sticks out from the crowd.
Check it out.

8. CEROS AND INVASION’S
“THE PIXEL AND THE PEN”
3
zembula.com

9. Ceros and Invision used interactive story telling to delight viewers
The Pixel & The Pen

10. This interactive slideshow from Ceros and Invision aims to help content
creators and designers learn to work alongside one another more
efficiently. As two B2B companies, both brands understand their
consumer’s main problems, like time management and communication
across departments, and they aim to address these issues with some fun
interactive storytelling. The slideshow walks readers through a tale of
two heroes who meet a wise old crone who shows them the path to
reconciliation. As consumers click through the slides, pop up messages
with hints on collaboration appear. By bringing in a whimsical element
of storytelling and allowing consumers to explore the story in their own
fashion, the brands were able to foster interaction and make a lasting
impression with interactive content marketing campaigns.
Check it out.

11. NATIONAL GEOGRAPHIC’S
“LOCKED UP ABROAD
INTERACTIVE MAP"
4
zembula.com

12. National Geographic generates excitement with an interactive map
Locked Up Abroad:

13. The TV show Locked Up Abroad on the National Geographic channel
has been on the air for a long time. To generate excitement around the
show and keep watchers actively engaged, the brand created an
interactive map of the episodes available online. By allowing consumers
to click around on a map and see episodes broken up by general
category like “Kidnapped” or “Caught in the Act” as well as by location
on the globe, the brand gave consumers the power to find and watch
episodes that interest them better. The added element of interaction
gave their viewers more control to search through episodes in a way
that differs from many services. The fun interactive approach keeps
watchers engaged in a long running series.
Check it out.

14. WIRED’S “AN INTERACTIVE
CONVERSATION WITH
JOSS STONE”
5
zembula.com

15. WIRED opened up a two way conversation with this interactive interview
An interactive conversation with Joss Stone

16. Bringing interactivity to video in a new way, WIRED conducted an
interview with Joss Stone and then gave watchers the ability to click
around through topics in the interview, creating a “Choose Your Own
Adventure” feel to this interactive marketing campaign. By allowing
consumers to choose the topics of the interview that interested them,
the brand created interaction and a lasting impression on their
watchers. This engaging interactive approach to video creates an
exciting campaign that consumers are motivated to share and
remember.
Check it out.

17. These approaches we’ve explored show that interactivity can
be added in a multitude of ways, including some that haven’t
even been thought of yet! There are so many little apps and
small simple ways to incorporate interactivity into your
marketing strategy. By keeping your consumer’s needs top of
mind and actively aiming to foster and increase two-way
interaction with your brand’s content, you can create
interactive marketing campaigns that go the extra mile and
make a difference. You’ll be able to see the effectiveness of
interaction as your key progress indicators continue to hit their
marks of growth!
Want learn more about interactive content? Check out our course Interactive Content 101