CONVENTIONAL MARKETING VS DIGITAL MARKETING
Here we Go…..
MARKETING GIMMICK WITH TELEVISION, NEWSPAPERS,
MAILERS, BROCHURES, BILLBOARDS AND RADIO
The evolution of conventional marketing for the product and service awareness
started back in the era of the printing press with black and white television that
reigned for the last 60+ years. Some form of conventional marketing with the popular
medium like Television, Newspapers, Mailers, brochures, Billboards and Radio use to
be the core center of attraction to engage people for the great marketing gimmick.
DIGITAL MARKETING TECHNOLOGICAL INNOVATIONS
With the dot-com era of the year 2000 onwards the conventional marketing faded
almost with the advent of digital marketing. Technological innovations expedited in
the form of tech power of high-speed access to the internet on the smartphone. The
two main pillars of marketing, conventional and digital are the byproducts of
technology evolution, as conventional reigned in the past and digital is reigning in the
THERE ARE THREE FACETS OF CONVENTIONAL MARKETING
• Print marketing. This kind of marketing is advertising in paper form as it makes use
of the newspaper in circulation to highlight all the advertisements. Although print
marketing is the oldest form of advertising, now-a-days it lags behind the digital
form of marketing via Internet
• Broadcast marketing: This includes advertisements through television and radio.
As with the technological advancements in the form of the internet, radio is
completely outdated but proves effective to advertisements.
• Direct mail marketing: In this form of marketing printed materials in the form of
brochures. Postcards and letters were used for sales promotional activities.
THE BROADCAST MARKETING CONVENTIONAL MODES OF
Out of these conventional modes of advertising, the broadcast marketing is still in use
as mid-sized companies and large corporations make use of television advertisements
to capture the instant attention of the viewers. Television is the biggest innovation till
date and we have 99% of households worldwide possess at least one television. Any
advertisement that comes in the mid of an interesting reality show, daily soaps or
breaking news can sure have a magnetic effect on the prospects tuned into the TV for
CONVENTIONAL MARKETING FADED BY THE SWIFT DIGITAL
Although the advertisements on the TV is the most expensive form of marketing,
getting the speedy notice in front of so many viewers at the same time can harvest
vast results on the advertisement’s conversion. Talking about the print media, the
days for this form of print advertisements is not completely gone but slowed for a
decade. There are two types of people one who likes news getting read from the
early morning newspaper for the fresh start of the day and the other tuning in for
the television for the news updates. On the other hand, direct mail marketing of
brochures, postcards, and letters are almost vanished in the digital revolution of the
INTERNET DIGITAL UPRISING
Digital uprising with the advent of world wide web past the year 2000 caught the
attention of the advertisers as it opened various cheap alternatives as compared to
the conventional marketing.
• The rapid progress on the internet with the evolution of more responsive newer
websites touch some 1 billion websites mark reining the cyberspace by 2016.
• There is a total of 2.2 million and more android apps with newer features and
functionalities capturing the interest of the user’s day by day.
FUTURISTIC SOCIAL MEDIA MARKETING IS EASY AND FAST
This mix of the big influx of websites and mobile apps opens a wide scope of
advertising opportunities for the companies and corporate sectors altogether. In the
midst of all these, the social media sites multiplied the interest of the people.
SOCIAL MEDIA MARKETING
• Facebook having 1.71 billion monthly active users, 317 million monthly active users
on Twitter and 450 million members on LinkedIn opens lots of advertising
• Targeting such great online users with strategic web designing & development form
of digital marketing campaigns is almost instant, easy and effective.
• Digital marketing is the new norm of online advertisements as it gives the
competitive advantage by creating and developing the brand image, awareness, and
• Google Analytics, Google Webmaster tools, Google Ad words are some of the
digital marketing platforms for organic and paid advertising.
SEARCH ENGINE MARKETING
• Search Engine Marketing and Search Engine Optimization help to track and manage
customers, boost customer engagement effectively and efficiently.
• Social Media Marketing runs marketing campaigns in different social channels
strategizing with blogging, Web content writing & email marketing.
• Facebook Ads are the simplest way to catch up with the online promotion of the
business to target large viewers with different demographics.
EXPEDITED DIGITAL MARKETING WITH THE ALL NEW TRENDS
IN SOCIAL MEDIA
The all-new focus on digital marketing shifted towards online videos, as this YouTube
platform has emerged as the top most powerful search engine for maximum searches
carried out by the audience day and night. The brand new innovative concept of 360-
degree videos or immersive videos are equally popular on YouTube as it meets the
changing viewership of the users. Videos of this type are shot and the view is
recorded in every direction by an omnidirectional camera. The sudden jump in the
virtual innovation makes Facebook place 360-degree video ads on its social
networking site to tap the variable viewership of the end-users.
TWITTER OPENS DIGITAL ADS
Twitter a microblogging platform too started off with the celebrity’s maximum
engagement as they updated their twitter handle with the up-to-the-minute updates
offering a bonding with the fan following. On the other hand, LinkedIn is a
professional social networking site loved by the professionals to strengthen the
professional’s bonds with a huge database of. These top social networking sites are
loved globally for the connected information flow between the user opens a new
avenue for digital marketing, as more and more business house is trying for online
branding with these online platforms. This sudden surge in global innovation can
better be put into words with the famous quotes of Bill Gates
FUTURISTIC MARKETING ON THE RISE
“Never before in history has innovation offered promise of so much to so many in so
short a time.” -Bill Gates
Although conventional marketing lost the charm with new forefronts of digital
marketing even digital marketing will be outdated with the new rise of the Internet of
technology (IOT). New forms of advertisements will take place as more and more
research and innovation are carried on in this futuristic technology.