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Young Lions CZ 2021 | Marketers 08

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Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz

The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.

Young Lions develop ambition and the ability to create excellent communications solutions.

We can call them the national championship for brand communication professionals aged 30 or under.

They provide a unique opportunity to develop creative and personal excellence.


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Young Lions CZ 2021 | Marketers 08

  1. 1. #českýles AWARNESS REPETITION EXPLANATION
  2. 2. „Kazma“ effect • Reporter: So Lukas, what do you say about your performance today? • Czech athlete: I think i made few mistakes, but it was all good. Oponent was really good. • Reporter: What would you say to your fans and supporters? • Czech athlete: #funětistromem All 100+ czech atlethes • Reporter: How do you feel after the race? • Czech athlete: It was close, but #funětistromem • Reporter: What? • Czech athlete: As i said i expected bit more. Thank you AWARNESS
  3. 3. AWARNESS All athletes posts the same post Explaining #funětistromem In the same time! Clear and thorough explanation of Plant for Planet cause on the website Posts leads to Plant for Planet social Media Plant for Planet and athletes posts also leads to: trees.t-mobile.com Switch to #českýles Explanation of participation
  4. 4. #českýles #český Czechs are skeptic to support abroad projects. Therefore we are aiming for paralel with „Czech sea“ Also we aim for the national pride connected to sport Gathering together to made Czech forest bigger than our neighbours #les Forests are the most symbolic word for nature in Czech Trips to forests are most common leisure activities And we are at the end creating forests  EXPLANATION
  5. 5. REPETITIVNES S Launch of data for tree packages Tree donation included in package For each data tree package T-Mobile will donate aditional trees Free unlimited data for data tree users for 2 months after reaching 10mio trees Challenge campaign Engage employees for brand goal Merchandise on shops for customers TMCZ will be ZERO emission company by 2040
  6. 6. CHALLENGE CAMPAIGN 01 02 03 Customer and Employees Other T-Mobiles around CR Our B2B partners Other big companie PR campaign claiming: Create Czech forest for future with us! Small deeds create huge results Challenging other T-Mobiles in Europe Creating competition between nations International T-Mobile challenge Off T-Mobile challenge Local T-Mobile campaign PR campaign on social media Engage other big companies to also contribute for the future.
  7. 7. AWARNESS Whitelisted+connected to My T-Mobile app Plant for planet app + Web My T-Mobile app Data tree packages in app Tree counter of 50mio trees commited by TM Log in cleared from MyApp to PfP app Timeslots for PfP on Magenta Exp. Centre Stream to social media, public audience, all TMCZ shops Regular educational slots Social media filter Linden leaf with #českýles
  8. 8. …next episode
  9. 9. TO ENSURE CONTINUITY VR tour to #českýles Competition for data tree users for trip to the #českýles Sharing contact to our selected B2B customers Photographs of #českýles with push-notifications to PfP and TMCZ app Podcasts about Plant for Planet Influencer involved Ladislav Zibura
  10. 10. SUMMARY 100+ athletes from Czech Team will start the curiosity by saying seemingly nonsensical word “funěti stromem” in all interviews Create awarness By forwarding the curiosity to Plant for Planet and My T-Mobile app and microsite explain “funěti stromem”/#českýles and the goal and cause of Plant for the Planet movement Explain By officially sharing T-Mobile commitments and showing immense product and marketing support – create and enable long term reach of Plant for the Planet movement. Be the enabler Challenge customers, B2B customers, sister companies and other big brands to engage in the project Challenge Allow educational presentations for PfP Create podcast Showing proofs of validity Competitions to keep project alive Help continuity

Young Lions Czech Republic 2021 | MEDIA www.younglions.cz The only platform where young professionals can find out how good they are compared to their peers. Powerful learning through experience by working under time pressure. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 30 or under. They provide a unique opportunity to develop creative and personal excellence.

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