Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Carbon free preso #2
1. CarbonFree
Created by any-group
By Alizeh Fatima, Nicole
Feygin, Yoshiki Yamamoto
People around the world are not aware of the carbon
footprint they leave when transporting on a daily basis.
2. John is a husband and father of two trying to
balance his job as an electrical engineer, and his job
as a family man. He lives on the city limits of
Chicago but drives into the city everyday for work.
John tries to lead an environmentally friendly
lifestyle by enforcing recycling in his home and at
work. He also regularly donates to
TheOceanCleanup in hopes of helping this
important cause.
Persona - John
3. Typical Day
A typical day for John includes:
- Waking up and driving the kids to preschool and elementary school
- Driving downtown for work
- Driving out of the city
- Driving the oldest to soccer practice
- Driving home with the youngest
- Picking up the oldest from practice
- Repeat
Unfortunately, he hasn’t quite figured out the most efficient and green way to
tackle all of this driving.
4. Key Problem and Motivation
● John has been watching the effects of climate change on the world
● Wants to do something to help
● Does not know how he can personally improve the climate change
5. Surviving without CarbonFree
● Making decisions based off of assumptions about what is environmentally friendlier
● Guess work vs concrete calculations through CarbonFree
6. Use Case
As a daily commuter with two kids, I want
to know the best route when traveling but
still be conscious and aware of my impact
on the climate
11. Hypothesis
While driving to all of his daily routine is fastest, John has decided to be more
environmentally friendly after using CarbonFree. He has decided to continue to
drive the kids to school and practice since there is a lack of public transportation
where he lives, however then take public transport to and from work.