2. For those environmentally conscious individuals who are
dissatisfied with guessing if their current travel choices are the
greenest, our product is a chrome extension that provides a carbon
score for the different modes of transportation for your trip. Unlike
Commute Greener, our product doesn’t require downloading
anything new and extends off of Google maps.
3. Typical Day
A typical day for John, who lives on the outskirts of
Ann Arbor, includes:
- Driving his two kids to seperate schools
- Driving downtown for work
- Driving out of the city
- Driving the oldest to soccer practice
- Driving home with the youngest
- Driving the oldest home from practice
Unfortunately, he hasn’t quite figured out the most
efficient and green way to tackle all of this driving.
Persona - John
4. Use Case
“As a daily commuter with two kids, I want
to know the best route when traveling but
still be conscious and aware of my impact
on the climate.”