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1. CAMPAIGN SUMMARY
CAMPAIGN SUMMARY
Oživení organisation is supporting active citizens and whistleblowers.
However the number of whistleblowers is lacking since most of the Czech
population is not aware of the term and possible actions. In local culture
the term itself has difficulties with translation which has negative
connotations. Our aim is to change this mindset to positive in a cheerful
and enlightened way. Encourage people to speak up and to take
protective measures towards whistleblowers.
CREATIVE INSIGHT
CREATIVE INSIGHT
SOLUTION
SOLUTION
HOW DOES IT WORK
HOW DOES IT WORK
Whistleblowers have a crucial role in democratic society but are rare
and unknown in Czech. They are at risk due to factors such as fear and
distrust in the system. That’s why we need to see their value and protect
them as endangered species they are. This way we can enlarge their
number and make them feel secure when they decide to speak up.
Whistleblowers will be introduced as a newly discovered Czech odd and
endangered species bird which needs protection. They exist and sing only
with our support. More supporters they have the more confident they can
feel. Their characteristics and living space will be described as double
meaning to the real whistleblowers problematic in a simplified way so
everyone will make connection with the phenomenon. Campaign will be
united with one hashtag #supportwhistleblowers and one landing page.
Online news media will spread with articles and videos featuring discovery
of new Czech endangered species - the Whistleblower. Introducing the
bird with a call for support “Can Czechs save their endangered precious
species?” leading them to website Oživení.
On Oživení website will be placed overall info about whistleblowers -
why are they important and how is Oživení helping them with expertise.
Together with a playful challenge to protect whistleblowers by becoming
part of a Supporters club. An interactive Whistleblower bird will grow with
more signs and shares. The progression will be sharable on SNS.
FB will show the Whistleblower as educational carousels connected
with stories of real people. Take protective measures at Oživení website.
IG stories quizzes about real whistleblowers events. According to the
choice made the bird will look better or worse. After each question is
answered small facts are added about the real event.
#SUPPORTWHISTLEBLOWERS