Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Rethinking Activist Engagement to Support the Refugee System

743 views

Published on

A UX for Good workshop with Amnesty International Poland at the UX Poland conference in Warsaw on April 11, 2016.

Overview from the Workshop

In 2014 the number of displaced people worldwide exceeded 50 million for the first time since WWII (a number that includes 19.5 million refugees). The world’s system for protecting refugees is broken. The world is still treating refugees as somebody else’s problem. Hiding behind closed borders and fears of being “flooded”, some countries ignore appeals for humanitarian aid.

The time to change is now. World leaders – in particular the richest countries – can start tackling this massive humanitarian crisis together with human rights organizations and activists. To do so, they must begin strengthening refugee systems: allowing people to apply for asylum, treating their refugee claims fairly, resettling the most vulnerable of all, and providing basics like education and healthcare.

In this workshop, attendees partnered with a team from Amnesty International and UX for Good to take on an audacious challenge: design a system for engaging activists to more quickly react to the refugee crisis and remain actively engaged on its progress.

Published in: Design
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Rethinking Activist Engagement to Support the Refugee System

  1. 1. WORKSHOP: 
 
 RETHINKING ACTIVIST ENGAGEMENT TO SUPPORT THE REFUGEE SYSTEM UX POLAND
 APRIL 11, 2016 @UXFORGOOD | @AMNESTYPL | #UXFORGOOD
  2. 2. INTRODUCTION TODAY’S SCHEDULE 2@UXFORGOOD | @AMNESTYPL | #UXFORGOOD MORNING Welcome and Overview Briefing - The Refugee Crisis Team Assignments & Interviews Empathy Mapping [BREAK - TEAM WORKING LUNCH] AFTERNOON Define the Experience Design the Experience Report Out & Presentations
  3. 3. 3 WELCOME
 & OVERVIEW
  4. 4. UX Poland 2016 Warsaw , 11th April
  5. 5. Amnesty International !  Amnesty International is a global movement of more than 7 million people who take injustice personally. We are campaigning for a world where human rights are enjoyed by all. BETTER TO LIGHT A CANDLE THAN CURSE THE DARKNESS
  6. 6. What does Amnesty do? !  We investigate and expose the facts, whenever and wherever abuses happen. !  We lobby governments, and other powerful groups such as companies. Making sure they keep their promises and respect international law. !  By telling the powerful stories of the people we work with, we mobilize millions of supporters around the world to campaign for change and to stand in defence of activists on the frontline. !  We support people to claim their rights through education and training.
  7. 7. Amnesty today !  Amnesty has shifted from a large London base, to open regional offices in cities in Africa, Asia-Pacific, Central and Eastern Europe, Latin America and the Middle East. We can now respond quickly to events wherever they happen, and be a powerful force for freedom and justice. !  To stay one step ahead, we are also developing tools using the latest technologies. !  Imagine what we can now achieve standing side by side with activists in every corner of the globe. How many more prison doors will open? How many more torturers will be brought to justice? How many more people will realize their rights and live in dignity?
  8. 8. Change 
 
 ! More PEOPLE + better PARTICIPATION = Bigger Impact and Change for Human Rights
  9. 9. Members 7370 14 local groups, over 100 actions Who we are? Amnesty PL in numbers (2015) fb 56 500 tw 3057 HRE about 180 school groups almost 9000 donors
  10. 10. Who we are? Amnesty International PL - Members 55%/45% Warszawa, Kraków, Trójmiasto youth engagement - about 75% our supporters are less than 35 years old membership payment method (monthy regular via DD) – 87%
  11. 11. Mobilization@AmnestyPL
  12. 12. Mobilization - channels and tools
  13. 13. Examples: Urgent Actions Network (VIDEO) https://www.youtube.com/watch?v=J17CVHbt9S4
  14. 14. Examples: New AmnestyPL website (May 2016)
  15. 15. OUR CHALLENGE
 
 DESIGN A SYSTEM FOR ENGAGING ACTIVISTS TO MORE QUICKLY REACT TO THE REFUGEE CRISIS AND REMAIN ACTIVELY ENGAGED ON ITS PROGRESS.
  16. 16. WELCOME & OVERVIEW THE BACKGROUND 7 In 2014 the number of displaced people worldwide exceeded 50 million for the first time since WWII (a number that includes 19.5 million refugees). The world’s system for protecting refugees is broken. The world is still treating refugees as somebody else’s problem. Hiding behind closed borders and fears of being “flooded”, some countries ignore appeals for humanitarian aid. For example, lack of legal and safe routes to Europe, together with measures taken by European Union governments to prevent irregular migration, puts refugees at risk of human rights violations. More than 3,700 people died at sea trying to reach Europe in 2015. The EU effectively denies refugees the right to seek asylum through policies and legislation. The time to change is now. World leaders – in particular the richest countries – can start tackling this massive humanitarian crisis together. To do so, they must begin strengthening refugee systems: allowing people to apply for asylum, treating their refugee claims fairly, resettling the most vulnerable of all, and providing basics like education and healthcare. Governments must stop blaming refugees and migrants for economic and social problems, and instead combat all kinds of xenophobia and racial discrimination through education, empathy and factual awareness of the situation. Activists all over the world can and want to help. They want to help refugees survive and help leaders to understand their role and responsibility in the system. Activists and activist groups are quickly joining together in response to the crisis placed on our borders, the unmet needs of newly-arrived refugees and migrants for food, clothes and medical attention and organizing “Refugees Welcome” actions in their community to assist with overcoming prejudices and fears. @UXFORGOOD | @AMNESTYPL | #UXFORGOOD
  17. 17. WELCOME & OVERVIEW CHALLENGE CRITERIA This new system should consider the following criteria: 1. Informing Activists: Allow human rights organizations, such as Amnesty International, to inform activists about specific abuses and human rights violations at EU borders (e.g., violence, use of force to prevent entry, inadequate reception conditions, family separation, lack of access to health care) 2. Welcoming Refugees: Help in mobilizing activists to “welcome” refugees through a diverse set of actions and initiatives and demonstrate support for refugees who have already arrived 3. Reducing/Combating Xenophobia: Help combat discrimination by enabling quick identification and collaborative response for any kind of xenophobia among societies 4. Providing Insights to Cities: Provide cities with insight for capacity planning efforts when receiving refugees and help communicate critical decision points for national authorities to increase resettlement places, in essence, making cities “refugee friendly” @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 8
  18. 18. WELCOME & OVERVIEW CHALLENGE CONSTRAINTS Your solution should consider the following constraints: • Any solutions found will become improvements to the overall situation at best, they will not solve the underlying issues causing refugee crisis. • Any one solution is unlikely to address all needs of all actors comprehensively. • As the situation on the ground changes continuously, found solutions may become irrelevant over short period of time due to unforeseen developments. @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 9
  19. 19. WELCOME & OVERVIEW CHALLENGE QUESTIONS As part of your solution, consider the following questions: • How would the solution impact individual refugees/activists? • How does the solution contribute towards long-term improvements in refugee crisis? • How might you broaden the application of your solution to address other contemporary or potential challenges? @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 10
  20. 20. WELCOME & OVERVIEW OBJECTIVES Working in partnership with Amnesty, our design teams will… • Seek to understand the challenge and the criteria • Help define our target personas within the experience • Define the existing/future experience journey • Generate ideas in support of the experience • Present a story that represents your thinking and response @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 11
  21. 21. YES, WE’RE SERIOUS.
 
 AND WE HAVE JUST 8 HOURS TO DO IT.
  22. 22. BRIEFING: THE REFUGEE CRISIS & ACTIVIST INVOLVEMENT
  23. 23. Refugees Crisis UX Poland 2016, Warsaw
  24. 24. Dangerous journey to safety !  Over one million people reached Europe last year in fragile, overcrowded boats. !  With borders slammed shut, few can hope to reach another country safely and legaly
  25. 25. Refugees in Greece: No way forward, no way back… !  Trapped in Greece because the rest of Europe is shutting its borders without offering any real alternatives. !  Greece can t cope on its own. Asylum in Greece, already stretched by the sheer number of people stranded, is not a realistic option for many. !  Yet EU states are failing to relocate refugees in other European countries. !  I escaped Syria to avoid jail, but now I am in prison, „ . https://www.youtube.com/watch? v=BuIDVbcT01s&feature=youtu.be
  26. 26. Solution: Safe Routes !  Resetlement program – for example Cadana received 25 thousand Syrian refugees since Novemeber !  Academic scholarships and study visas allowing refugees to start or carry on studying. !  Work visas offering professionals the chance to get a job abroad. !  Family reunification – this means refugees can join close relatives already living abroad. !  Private sponsorship involving private individuals or organizations funding refugees to settle in their communities. Activists can help make that happen by speaking out for refugees rights and pushing governments to open up more safe and legal routes, now.. It s time to speak out for refugees rights
  27. 27. Symbolic or massive public action
  28. 28. Share a message in social media
  29. 29. Fight a prejudice and a hate speech -  Strong anti-immigrants discourse -  Significant number of hate crimes (physyc violence) against foreigners -  Possoble attacks on the activists http://wyborcza.pl/10,82983,19867989,wstrzasajacy-wideoreportaz-o-napasciach- na-cudzoziemcow-w-polsce.html But remeber : Every day, all over the world, people make the most difficult decision of their lives; to leave their homes in search of a better life.
  30. 30. As soon as you sucseed be ready to do it again Every day, all over the world, people make th decision of their lives; to leave their homes in
  31. 31. WORKSHOP: REDESIGNING FOR GREATER ACTIVIST ENGAGEMENT 
 
 Let’s get started!
  32. 32. 15 TEAM ASSIGNMENTS & INTERVIEWS Assemble skill balanced teams paired with an Amnesty team lead. Interview the Amnesty team member about each of the challenge criteria. Discuss the audience types within each criteria (e.g., refugees, activists, organizations, etc.). Break up into smaller criteria focused groups. 30MINUTES SMALL GROUPS
  33. 33. 16 EMPATHY MAPPING As a team, select the most important audience types. Develop an empathy map for each type. Share together as a team. The audience types you select will be used to generate a journey map for each of the challenge criteria. 45MINUTES SMALL GROUPS
  34. 34. EMPATHY MAPPING WHAT IS AN EMPATHY MAP? 17@UXFORGOOD | @AMNESTYPL | #UXFORGOOD From Gamestorming by Dave Gray It’s a customer or user profile you can use to provide direction for designing an experience.
  35. 35. 18
  36. 36. EMPATHY MAPPING WHEN DO YOU USE AN EMPATHY MAP? An empathy map can be a flexible, simple and familiar way to keep focus on the customer in any range of projects. It can be an effective tool to: • Develop a persona, especially when you don’t have one to work with. • Create a customer-centered conversation with stakeholders. • Capture interview data for an instant persona framework. • Augment your existing personas with a specific scenario or context. • Brainstorm research questions for interviews. • Assess your organizational empathy by comparing stakeholder understanding of the customer with actual research data. @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 19
  37. 37. EMPATHY MAPPING BENEFITS OF EMPATHY MAPPING • It’s fast. • Surfaces the big Why behind the behavior of people. • Gives you a working model to focus on and improve over time. • Fosters collaboration around helping the people you are designing for. • Shifts thinking towards the customer and internalizes their point of view. • Challenges assumptions and speculation with open discussion. • Breeds curiosity. @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 20
  38. 38. EMPATHY MAPPING BUILDING PROVISIONAL PERSONA Sometimes you need a persona and you don’t have enough time to do research. You can create a temporary persona based on what you already know. However, consider the following maximize the effort: • Select a diverse team including technology, marketing, customer service, product, sales, or customer experience. • Three to five people per team is ideal, but you can increase participation up to 10 per team. • Use whatever you have available such as a large whiteboard, printed empathy map templates or even a shared online document for distributed teams. • Make sure the work is sharable and mobile. @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 21
  39. 39. EMPATHY MAPPING BUILDING PROVISIONAL PERSONA Start with some basic questions about the experience to set some context for the exercise. @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 22 What do they want to accomplish? How are they motivated? How can we help them?
  40. 40. EMPATHY MAPPING STARTER QUESTIONS @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 23 Thinking & Feeling • What do they believe? • What do they worry about? • What are they thinking when they {action or goal}? • What emotions do they have and why? Seeing & Hearing • What do they hear from other people? • What is in their environment during the experience? • What other options are available to them? • What do they learn from inputs like social media or the Internet? Saying & Doing • What do they say to other people and to your organization? • What do they do when they use your solution? • How do they behave around other people? • What are their attitudes toward the experience? Pain • Where does the process break down? • What are their fears? • What hinders their progress? • What is frustrating? Gain • What are their needs? • What is success? • What are their goals? • How can they benefit?
  41. 41. EMPATHY MAPPING EMPATHY MAP EXERCISE Sketch an empathy map for one scenario that fits your target audience and is something you’ve started discussing already. @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 24 Scenarios to consider • How does someone learn about the refugee crisis and what they can do about it? • How can someone take action? • What do they do after taking action? Simple empathy map attributes • Doing • Feeling • Thinking
  42. 42. EMPATHY MAPPING EMPATHY MAP STRUCTURE 25@UXFORGOOD | @AMNESTYPL | #UXFORGOOD
  43. 43. 26 DEFINE THE EXPERIENCE Share your empathy map(s) within your team. Listen to what the others have experienced and mapped out. Select the most interesting starting point for each journey. 1HOUR SMALL GROUPS
  44. 44. DEFINE THE EXPERIENCE THE VALUE OF AN EXPERIENCE MAP • Measure touch-points along the journey • Capture your customers’ attitudes and emotions • Helps you see the experience through your customers’ eyes • Shows the experience across touch-points • Provides a focus on your customers’ true needs @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 27 SOURCE: http://www.slideshare.net/jimtincher/slide-share-create-a-comprehensive-customer-experience-journey-map-33063932
  45. 45. DEFINE THE EXPERIENCE KEEP CUSTOMERS TOP OF MIND 28@UXFORGOOD | @AMNESTYPL | #UXFORGOOD
  46. 46. DEFINE THE EXPERIENCE MAP DIGITAL TO HUMAN 29@UXFORGOOD | @AMNESTYPL | #UXFORGOOD SALES PROCESS SALES ACTIVITIES DIGITAL TOOLS
  47. 47. DEFINE THE EXPERIENCE RESEARCH BASED MAPS 30@UXFORGOOD | @AMNESTYPL | #UXFORGOOD
  48. 48. DEFINE THE EXPERIENCE MAPPING A CURRENT EXPERIENCE 31@UXFORGOOD | @AMNESTYPL | #UXFORGOOD
  49. 49. DEFINE THE EXPERIENCE MAPS CAN TAKE VARIOUS SHAPES 32@UXFORGOOD | @AMNESTYPL | #UXFORGOOD
  50. 50. DEFINE THE EXPERIENCE MAPPING A FUTURE EXPERIENCE 33@UXFORGOOD | @AMNESTYPL | #UXFORGOOD
  51. 51. DEFINE THE EXPERIENCE ELEMENTS OF OUR MAP TODAY • The activist/refugee, their thoughts/feelings and organizations/employees/partners. • All of the steps the activist/refugee takes (as they see it). Be sure to include any important time intervals. • All the touch-points an activist/refugee interacts with @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 34
  52. 52. 35 The Activist/ Refugee Activist/Refugee Thoughts/Feelings Steps & Time Intervals Touchpoints
  53. 53. DEFINE THE EXPERIENCE 60 MINUTES: BUILD THE MAP 1. Add the activist/refugee your group selected to the beginning of the map. 2. Add all the activist/refugee steps that occur before, during and after the key moment you selected. Make sure to include important time intervals. 3. Add the touch-points an activist/refugee interacts with under the steps. 4. Add the activist’s/refugee’s thoughts/feelings above the their steps. 5. Add any organizations/employees/partners that support the activist’s/refugee’s steps. 6. Lastly, at the top, label the stages of the activist/refugee activities. @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 36
  54. 54. 37 The Activist/ Refugee Activist/Refugee Thoughts/Feelings Steps & Time Intervals Touchpoints
  55. 55. 38 DESIGN THE EXPERIENCE Share your journey maps within your groups. If helpful, share across teams. Map the emotional context for your journey map and select interactions where it can be improved (sketch out some ideas in response). Incorporate your team’s design ideas and begin building your presentation in response to the overall design challenge. 2.5HOURS SMALL GROUPS
  56. 56. DESIGN THE EXPERIENCE EXERCISE: MAP EMOTIONS Evaluate the experience from the activist’s/refugee’s perspective. Are the steps and touch-points working well? Evaluate each sticky note with a dot. @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 39 Customer is happy (working well) Neutral (mixed, good but not great) Customer is unhappy (roadblock or problem) Not sure (need more research)
  57. 57. 40 Not sure Activist/Refugee is unhappy Activist/Refugee is happy Neutral
  58. 58. DESIGN THE EXPERIENCE EXERCISE: SKETCH AN OPPORTUNITY 1. Review the emotional experiences you just mapped. 2. Select one emotional experience that is important to resolving for your customer. 3. Sketch a solution to improving the experience. Describe how you’re changing the experience, consider its impact to your business and how you’ll measure its success. 4. Each team will have 3 minutes to share their challenge and solution. @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 41
  59. 59. DESIGN THE EXPERIENCE FINAL PRESENTATION EXERCISE Combine your team’s understanding across the challenge criteria, your ideas and the experience into a presentation. You’ll have up to 20 minutes to share. Here are some elements you should consider when presenting: • What’s your THEME? • What STORY does it tell? • Can it STAND on its OWN? • Does it include the ACTIVIST/REFUGEE voice? • Is it PROFESSIONAL enough to make you proud? • What does it COMMUNICATE? @UXFORGOOD | @AMNESTYPL | #UXFORGOOD 42
  60. 60. 43 REPORT OUT & PRESENTATIONS Share your team’s response to the design challenge. Each team will up to 20 minutes to share. 1HOUR ALL TOGETHER
  61. 61. 44 WRAP UP What did you learn? How could this apply to other crisis models? Where else might the model apply? 10MINUTES ALL TOGETHER
  62. 62. 45 Dziękuję Ci uxforgood.org amnesty.org.pl @UXforGood @AmnestyPL #uxforgood

×