Young Lions Czech Republic 2021 | DIGITAL www.younglions.cz The only platform where young professionals can find out how good they are compared to their peers. Powerful learning through experience by working under time pressure. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 30 or under. They provide a unique opportunity to develop creative and personal excellence.

1. Campaigns starting date will be the World Whistleblowing Day which is on June the 23rd. On that occasion
whistles with #nebojseozvat and logo Oživení and information leaflets in the streets of large cities all week will
be distributed.
We will use Instagram and TikTok as main online channels, where we will work with #nebojseozvat. We will
create whistle challenges, videos from the streets during the distribution of whistles, short interviews and
teasers on YouTube videos etc.
On our YouTube, Spotify, Clubhouse channels we will regularly publish videos and podcasts with interviews
with whistleblowers and experts on this topic.
Because the explanation of the word whistleblowing is not immediately visible on the piskamfauly.cz website, a
pop-up window shortly explaining the problematic will be accessible.
The goal of Awareness is targeting the general public. We want to reach organic propagation of #nebojseozvat
across channels. We make people share the idea and the symbol of the whistle. This phase is the most
expensive and it will reach the biggest number of people in a short time. We will target people in large cities.
We will promote all content on social media.
As soon as we introduce whistleblowing to the public, they will start searching these words in Google. It is
Consideration. We will link them to the piskamfauly.cz. In this website we will create a pop-up with information
about what term “whistleblowing” means. It is a cheaper way than creating a separate landing page for the
campaign.
The goal of Action is to send the consultation form itself. The moderator in podcasts and videos will
purposefully guide people to visit website and ask for a consultation if they are solving a similar problem. At
the same time, regular content will be created on social networks.
Bojujte za správnou věc
#nebojseozvat
CAMPAIGN SUMMARY
CREATIVE INSIGHT
SOLUTION
HOW DOES IT WORK?
The goal of Oživení is to support employees and employers in the fight against unfairness in the workplace.
It explains what does it mean to be a whistleblower and what are the rights of people labelled as
whistleblowers.
It provides complete advice to people who decide to fight against unfairness and by this we want to change
the view of whistleblowing.
People are afraid to whistleblow because of consequences. They are worried about losing their job, what other
people, family, and friends will think about their decision to whistleblow.
We want to openly show to the public audience, that it is normal to speak up. We want to give courage to
people who have noticed unfair practices affecting a whole society. We want to tell stories of real
whistleblowers, who have dealt with a similar situations, and even if they have struggled with the
consequences, they were not afraid to talk about the problem.
Our campaigns symbol is a whistle, which directly represents the meaning of the word whistleblowing.
To alert, to draw attention.