Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
More from Yogesh Dwivedi
Recently uploaded
Recently uploaded (20)
Why people use hashtag on social media sites
- 2. a hash sign (#), used on social media sites to identify messages on a specific topic Source: Wikipedia
- 3. But why people use #hashtags? Source: cartoon-vector.com
- 4. To share: Experiences Fears Interests
- 6. Statistics • Increase engagement by 100% for individuals & 50% for brands • 30.5% respondents said hashtags are good for identifying trends • 20.6 % said hashtags are good for finding brands and products • 17% discovered brands through hashtags only • During Super Bowl, 70% users ended watching entire commercial due to hashtags (Source: RadiumOne, Twitter.com)
- 7. Benefits: Increase Engagement Awareness Recruit customers Build Communities Listen and engage
Editor's Notes
- Awareness: while 17% have actually discovered a brand through its hashtag 70% of consumers who clicked on Hyundai’s TV ads through hashtags wound up watching the entire commercial. Super Bowl Increase engagement by 100% for individuals & 50% for brands with 30.5 percent of respondents to the RadiumOne survey saying hashtags are good for identifying trends, and 20.6 percent saying they are good for finding brands and products.