The movie Kesari starring Akshay Kumar and Parineeti Chopra has gathered immense reach on digital. How far it has travelled and who contributed to such a feat? The report covers the pre buzz and the trailer launch buzz numbers on digital minus paid media.

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KESARI’S DIGITAL
IMPACT- A Presentation by Knights Insights

2. Presentation by Knights Insights
2
Knowing About Kesari
Saanu Kehnde
Digital!
What’s the cast…
Akshay Kumar and Parineeti Chopra features as
lead in the film.
Previous Movies are Robot 2.0 & Namaste
England respectively
The Film is all set to get released on
21st March 2019 . The banners behind
this movie are Dharma Production, Cape
of Good Films, Azure Entertainment &
Zee Studios
It’s Power packed!
Pre Trailer Trends

3. Presentation by Knights Insights.
3Pre Trailer Trends
#GlimpsesofKesari
1,016,006
Glimpses of Kesari – Part 2
2,691,034
Glimpses of Kesari – Part 1
1,287,393
Glimpses of Kesari - Part 3
VIEWS
VIEWS VIEWS

4. Presentation by Knights Insights
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DIGITAL OVERVIEW
EST TOTAL REACH
115
Million
EST TOTAL ENGAGEMENT
20
Million
TOTAL VIEWS
(ALL 3 GLIMPSES)
4,976,746
EST SOCIAL MEDIA INTERACTIONS
1,947,559
Views POSITIVE TALKS
83.8%
Pre Trailer Trends
Date: 11th Feb -20th Feb 2019Date: 20th Feb – 2nd March 2019th nd

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THE REACH SCALE
Pre Trailer Trends
Date: 11th Feb -20th Feb 2019

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THE CONVERSATION UNIVERSE
Pre Trailer Trends

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TOP ASSOCIATED HASHTAGS
Pre Trailer Trends

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SOURCES BREAKDOWN
Pre Trailer Trends

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TOP 10 INSTAGRAM INFLUENCERS
Pre Trailer Trends

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TOP 10 FACEBOOK INFLUENCERS
Pre Trailer Trends

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TOP 10 TWITTER INFLUENCERS
Pre Trailer Trends

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TOP 10 YOUTUBE INFLUENCERS
Pre Trailer Trends

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TOP PROMINENT WEBSITES
Pre Trailer Trends

14. Presentation by Knights Insights.
14Kesari Trailer Trends
#KesariTrailer
Dated till 25th Feb 2019

15. Presentation by Knights Insights
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DIGITAL OVERVIEW
EST TOTAL REACH
280
Million
EST ENGAGEMENT
70
Million
TOTAL VIEWS
29,812,664
EST SOCIAL MEDIA INTERACTIONS
6,952,407
Views POSITIVE TALKS
91.90 %
Kesari Trailer Trends
Date: 20th Feb – 2nd March 2019

16. Presentation by Knights Insights
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THE REACH SCALE
Trailer Launch Trends

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THE CONVERSATION UNIVERSE
Trailer Launch Trends
Date: 20th Feb – 2nd March 2019

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TOP ASSOCIATED HASHTAGS
Trailer Launch Trends

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SOURCES BREAKDOWN
Trailer Launch Trends

20. Presentation by Knights Insights
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TOP 10 INSTAGRAM INFLUENCERS
Trailer Launch Trends

21. Presentation by Knights Insights
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TOP 10 FACEBOOK INFLUENCERS
Trailer Launch Trends

22. Presentation by Knights Insights
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TOP 10 TWITTER INFLUENCERS
Trailer Launch Trends

23. Presentation by Knights Insights
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TOP 10 YOUTUBE INFLUENCERS
Trailer Launch Trends

24. Presentation by Knights Insights
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TOP PROMINENT WEBSITES
Trailer Launch Trends

25. LET’S BEGIN
BY MERGING DATA WITH MOVIE