This talk will introduce you to the wrong perspective of digitalisation. Simply becoming ‘more’ digital is not the answer, and will help no company keep up with the pace. As most companies fail completely with in their understanding of the topic and in this presentation, Alexander will delve into the reasons behind this and what the alternatives are available.

1. Transformation Dilemma
@YOTG
Alexander Graf
CEO Spryker Systems
Founder eTribes Connect
Publisher Kassenzone.de

2. Idea of Transformation
Old Transformation New

3. My (anti) Transformation Experience
Internal
Transformation
Transformation as a
Service
Services for
Transformation
Green Field only
Transormation

4. Es gibt doch noch viele unbesetzte Nischen!
Prof. Hengstschläger, Genetik @ Uni Wien

5. Expectation
Idee Product Team Execution Timing+ + + +
SAM Altmann #CS183B
Success is the sum of important ingredients. Some more important than the others.
+

6. Reality
Idee Product Team Execution Timingx x x x
SAM Altmann #CS183B
Success is the product of important ingredients. If one ingredient fails the result is NULL
x

7. Convay´s Law
Any organization that
designs a system
(company, product…)
will produce a design
whose structure is a copy
of the organization's
communication
structure.

8. Idea of Transformation
Old Transformation New
New
New
New
New
New
New New

9. Retailer BrandBrick and Mortar
Brand Retailer Purchase
E-Commerce 1.0
Amazon Commerce Product
Kassenzone.de Purchasing Process