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5 rules control business focus
- 1. 1 5 rules how to control yourself and your business Frankfurt, November 19th
- 2. 2 Stefan Uhl CEO DACH Starcom Mediavest Group Germany • First wife • Three kids • Liberal • Impulsive • Media veteran • Stubborn like a goat concerning football, buzzwords and hypes
- 3. 3 More data than ever, chatting, sharing, buzzing – Stop now!
- 4. 4 We need to focus. More than ever. Calm down. Organize yourselves!
- 5. 5 Rule #1 No multi-tasking. Nobody can do it.
- 6. 6 Smoking weed would be less effective … Sources: http://www.psychologytoday.com/blog/the-power-prime/201103/technology-myth-multitasking; http://www.realization.com/pdf/Effects_of_Multitasking_on_Organizations.pdf
- 7. 7 While they may have lower sustained attention overall, moderate to heavy social media users have more intermittent bursts of attention (high intensity for short durations) in the short- term. As time lapses, this advantage gets smaller.
- 8. 8 Rule #2 Find 5 apps for your needs. Nobody uses more (in average). And there’s a reason.
- 9. 9 Organize yourself with a few good apps. And think about it when you‘re planning an app for a certain target group. Source: U.S. Data by activate.com; Nielsen, Comscore, Ars Technica, TechCrunch, Internetlivestats, Digitalsmiths, Activate analysis. Averages across all users with access 27 used per month 79% of time spent on APPS 5 96 websites visited per month 44% of time spent on WEBSITES 5 194 average available channels 100% of time spent on CHANNELS 18
- 10. 10 Despite massive number of available apps, users are downloading and using the same number of apps. Source: activate.com; eMarketer, Flurry, Nielsen, Activate analysis 26,5 2012 26,8 2013 U.S. MOBILE USERS: AVERAGE NUMBER OF APPS USED/MONTH 26,7 2014 8,6 2012 8,8 2013 U.S. MOBILE USERS: AVERAGE NUMBER OF DOWNLOADS/MONTH 8,8 2014
- 11. 11 Rule #3 Look at gaps you can use for cross or upselling. Everybody who’s successful does that.
- 12. 12 All major players are trying to solve many of the same problems and attempting to play in multiple layers Source: activate.com; Activate analysis
- 13. 13 Rule #4 Do digital detox! Get appreciation offline. Waiting for Likes is a waste of time.
- 14. 14 Psychological illnesses are growing rapidely… Source: Daten der DAK-Gesundheit 2000-2014
- 15. 15 The feeling of being „liked“ offline could stop that trend… Source: activate.com; Activate analysis
- 16. 16 Rule #5 Find your trustful influencers. Wether online or offline: Similarity and conformity through algorithms isn‘t the best advisor!
- 17. 17 Marketing perception is still a question of environment… Source: activate.com; Activate analysis
- 18. 18 Algorithm supports conformity… but not my F.A.Z Source: activate.com; Activate analysis