Dissolving Demographics Report stylus.com
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Traditional demographics are fraying at the edges, forcing brands and agencies to reboot their engagement strategies for a new generation of global consumers. The challenge ahead is to navigate an amorphous consumer landscape, a Venn diagram with multiple rings and one centre – personal identity, which, increasingly, has nothing to do with age or location. Hayley Ard, senior editor at innovation research firm Stylus, explains how to break stereotypes and tell new stories across all digital channels.
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- 8. stylus.com “ I like to text. The most exciting time was when I texted my granddaughter in Tanzania. I had a reply within seconds… From then on, I think I got addicted to texting. Margaret Roberts, 96, via FaceTime Dissolving Demographics
- 9. stylus.com “ Is it true that a long time ago people didn’t have iPads? Nicholas Tredre, 8 Dissolving Demographics
- 12. stylus.com “ Young content consumers don't care where you live or what language you speak: they just want to watch content that's relevant to them. Moj Mahdara, CEO, BeautyCon Dissolving Demographics
- 13. stylus.com “ Consumers are migrating according to their shared passions. Katie Baron, Head of Retail, Stylus Dissolving Demographics
- 16. stylus.com The Oscars prompt about 7.5 million tweets over a 30- day period. Twitter Dissolving Demographics
- 23. stylus.com “ Create new stereotypes and tell new stories. Trust your gut. Put the statistics away. Robyn Moreno, Latina Lifestyle Expert Dissolving Demographics
- 24. stylus.com Future Insights • Be fluid • Go wide • Know your story Dissolving Demographics