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A warning from the pastand the future.What to do when Google / Amazon / Any Playerenters your industry?
STRATEGYTake your companybusiness and IT strategy andremove ...
TacticalChoices(BYOT)OperationalDetails(SLAs)ImplementationDetails(Private vs Public)PurchasingDecisions(Oracle vs SAP)......
Why?Look at what is left.Is it vague?Are decisions madebecause ...
... everyone else is doing it?67% of successful companies doCloud, Big Data, Social Media.
Q. Why does a Generalbombard a hill?Ask yourself ....
Because some reportsays 67% of successfulgenerals bombard hills.Answer A ...
Why?Where?How?What?When?or Answer B?
Where? Why? How?What?When?can we attackattack here overtheredo we attackto doto do itIn Military ...
Where? Why? How?What?When?Is your Strategy a tyranny of ...do weto doto do it"67% of successful companies doCloud, Big Dat...
LevelofStrategicPlayUses Open to CompeteBut does it matter ...
LevelofStrategicPlayUses Open to CompeteChancersPlayersDoing WellDoing Badly... apparently, yes.
So how do you map abusiness landscape?... start small
The Players Way
NeedStep 1
ValueChainValueChainStep 2
CertaintyUbiquityCustom BuiltCommodityServiceProductUtilityGenesisUnderstandthings EvolveStep 3DemandCompetitionSupply Com...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionMapValue Chain vs EvolutionStep 4
An example map ... it canbe quickly and easily.
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionDifferentiationNeedStep 5
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionEfficiencyHiddenStep 6
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionIndustrialisedUnchartedAnarchyUncertainUnpredic...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionDONT treat as singleStep 8
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionTreat as unitsStep 9
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionSIX SIGMAStrongWeakAGILEStrong WeakApply rightm...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionAgile, In-HouseStep 11
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionLeverage,Buy Products,Open SourceStep 12
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionUtility,OutsourceStep 13
Find sharedcomponentsStep 14
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionDifferentiationNeedEfficiencyHiddenUpdateStep 15
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionInterfaceUnderstand basiceconomicsCommoditisati...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionInterfaceElectricityRadioTelevisionUnderstand b...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionWarPeaceWonderUnderstand basiceconomicsEvolutio...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionInertiaUnderstand basiceconomicsWe all have ine...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionInterfaceWorthAgilityEfficiencyOpenYou canmanipu...
OpenEfficiencyCommoditiseRecruitmentProtectingValue ChainStandardsEcosystemsBarrier to Entry
EcosystemSupplierInnovateLeverageInnovateCommoditise
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionCommoditiseInnovateAmazon BigData (EMR)Leverage...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionIndustrialisedUnchartedFirst MoverFast Follower
Choose All ...+ Innovation+ Customer Focus+ EfficiencyAndAnd
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionOnline PhotoStorageData CentrePowerPaymentDistr...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPlatformPaaS2005Open
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPlatformEfficiencyAgilityWorth2005Inertia
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPlatformIaaS2005EcosystemCompute
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionWhere?2005
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPlatform2005Why?Ecosystem
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPlatform2005How?Open
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionUse a cell basedstructureStep 17
Countcomponents atdifferent stagesStep 18
Genesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionIndustrialTransitionalFrequencyBuild your profileStep 19Un...
Genesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionTransitionalFrequencyPioneers Settlers Town PlannersReali...
Genesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPioneers Settlers Town PlannersRarePoorly UnderstoodDiffe...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPioneersSettlersTownPlannersPopulateyour cellsS...
The Chancers Way
No MapStep 1
Treat as one thingIncur excessivechange controlcostsSome parts will beefficientSIX SIGMAStrongWeakStep2Apply single methods...
SIX SIGMAStrongWeakAGILEStrong WeakORYoYo betweenmethodsStep 3Evidence shows wework better!Evidenceshows we workbetter!Loo...
IT Finance MarketingOrganise bySilosStep 4 IT is unrealiable andcostlyIT is too slowand conservativeSo we need to bereliab...
IT Finance MarketingSocialMediaCreate newgroupsStep 5Were different, weneed a new groupI thought we did IT? I thought we d...
InertiaIgnore InertiaStep 6The future is alwaysunpredictable and random, sowhy worry?Weve been running thisbusiness for 40...
StandardsBoardSIAM (SRO)Technical Body -Transition Support to Depts -Procurement Body -Security Body -Other Bodies as Req ...
Choose one ...+ Innovation+ Customer+ EfficiencyRely on old modelsStep 8oror
When they meet!
LevelofStrategicPlayUses Open to CompeteChancersPlayersIf you ...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionMap OpponentStep 1
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionWhere?Step 2Industrialise
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)Evolution"Relationship""Cannibilisation""Legislative""Di...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionWhy?Step 4Ecosystem
StrategicPlayUses Open to CompeteChancersWhy?Step 5Your Opponents
Open sourceResilienceFailure TestingInfrastructureLearning"Big" DataCultureStructureCorporate FocusTypeStrategy/TacticalOr...
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionOpenHow?Step 7
Where? Why? How?What?When?Attack!Step 8
10-15 years todisrupt anencumbent industry
LevelofStrategicPlayUses Open to CompeteChancersPlayersIf you ...
LevelofStrategicPlayUses Open to CompeteDieAdaptChoiceStep 1
Open sourceResilienceFailure TestingInfrastructureLearning"Big" DataCultureStructureCorporate FocusTypeStrategy/TacticalOr...
Where? How?What?When?Why?Attack theWhyStep 3
ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionIndustrialiseAttack theWhyStep 4
You have been duly warned.Many companies are disrupted notby unexpected market changes butentirely predictable marketchang...
Leading Edge Forum 4Engage with us ...Visit our website at www.lef.csc.comYou can also find us via our social media spaces...
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Steps

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Overview of mapping, strategy and structure

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Steps

  1. 1. A warning from the pastand the future.What to do when Google / Amazon / Any Playerenters your industry?
  2. 2. STRATEGYTake your companybusiness and IT strategy andremove ...
  3. 3. TacticalChoices(BYOT)OperationalDetails(SLAs)ImplementationDetails(Private vs Public)PurchasingDecisions(Oracle vs SAP)... the How,Whatand When.
  4. 4. Why?Look at what is left.Is it vague?Are decisions madebecause ...
  5. 5. ... everyone else is doing it?67% of successful companies doCloud, Big Data, Social Media.
  6. 6. Q. Why does a Generalbombard a hill?Ask yourself ....
  7. 7. Because some reportsays 67% of successfulgenerals bombard hills.Answer A ...
  8. 8. Why?Where?How?What?When?or Answer B?
  9. 9. Where? Why? How?What?When?can we attackattack here overtheredo we attackto doto do itIn Military ...
  10. 10. Where? Why? How?What?When?Is your Strategy a tyranny of ...do weto doto do it"67% of successful companies doCloud, Big Data, Social Media"
  11. 11. LevelofStrategicPlayUses Open to CompeteBut does it matter ...
  12. 12. LevelofStrategicPlayUses Open to CompeteChancersPlayersDoing WellDoing Badly... apparently, yes.
  13. 13. So how do you map abusiness landscape?... start small
  14. 14. The Players Way
  15. 15. NeedStep 1
  16. 16. ValueChainValueChainStep 2
  17. 17. CertaintyUbiquityCustom BuiltCommodityServiceProductUtilityGenesisUnderstandthings EvolveStep 3DemandCompetitionSupply Competition
  18. 18. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionMapValue Chain vs EvolutionStep 4
  19. 19. An example map ... it canbe quickly and easily.
  20. 20. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionDifferentiationNeedStep 5
  21. 21. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionEfficiencyHiddenStep 6
  22. 22. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionIndustrialisedUnchartedAnarchyUncertainUnpredictableChangingDifferentExcitingFuture WorthDifferentialOrderedKnownMeasuredStableStandardDullLow MarginEssentialUnderstand competitiondrives evolution andcharacteristics changeStep 7
  23. 23. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionDONT treat as singleStep 8
  24. 24. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionTreat as unitsStep 9
  25. 25. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionSIX SIGMAStrongWeakAGILEStrong WeakApply rightmethodsStep 10
  26. 26. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionAgile, In-HouseStep 11
  27. 27. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionLeverage,Buy Products,Open SourceStep 12
  28. 28. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionUtility,OutsourceStep 13
  29. 29. Find sharedcomponentsStep 14
  30. 30. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionDifferentiationNeedEfficiencyHiddenUpdateStep 15
  31. 31. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionInterfaceUnderstand basiceconomicsCommoditisation = EfficiencyComponentisation = Agility inbuilding higher order systemsthrough standard intefacesBut also ... Creative Destruction = FutureValue123
  32. 32. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionInterfaceElectricityRadioTelevisionUnderstand basiceconomics123
  33. 33. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionWarPeaceWonderUnderstand basiceconomicsEvolution leads to differenteconomic states of competitionwhich occurs at both a local andmacro economic scale
  34. 34. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionInertiaUnderstand basiceconomicsWe all have inertia to changecreated from past success andnorms of operating
  35. 35. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionInterfaceWorthAgilityEfficiencyOpenYou canmanipulate theenvironment(Strategy)Step 16
  36. 36. OpenEfficiencyCommoditiseRecruitmentProtectingValue ChainStandardsEcosystemsBarrier to Entry
  37. 37. EcosystemSupplierInnovateLeverageInnovateCommoditise
  38. 38. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionCommoditiseInnovateAmazon BigData (EMR)LeverageEC2Big Data
  39. 39. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionIndustrialisedUnchartedFirst MoverFast Follower
  40. 40. Choose All ...+ Innovation+ Customer Focus+ EfficiencyAndAnd
  41. 41. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionOnline PhotoStorageData CentrePowerPaymentDistributedArchitectureWeb SitePlatformFotangoCustomerCRMOnline ImageManipulationCompute2005
  42. 42. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPlatformPaaS2005Open
  43. 43. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPlatformEfficiencyAgilityWorth2005Inertia
  44. 44. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPlatformIaaS2005EcosystemCompute
  45. 45. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionWhere?2005
  46. 46. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPlatform2005Why?Ecosystem
  47. 47. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPlatform2005How?Open
  48. 48. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionUse a cell basedstructureStep 17
  49. 49. Countcomponents atdifferent stagesStep 18
  50. 50. Genesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionIndustrialTransitionalFrequencyBuild your profileStep 19Uncharted
  51. 51. Genesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionTransitionalFrequencyPioneers Settlers Town PlannersRealise differenttypes of peoplehave valueStep 20IndustrialUncharted
  52. 52. Genesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPioneers Settlers Town PlannersRarePoorly UnderstoodDifferential & NovelHigh Future valueConstantly changingUndefined MarketDeals with ...Happy with ...FailureGambling & Gut FeelExperimentationUncertaintyUses ... AgileCommon componentsMost likely to build a partiallyfunctioning 3D printer with LegoIgnoring CustomersGrowingIncreasing EducationFeature DifferentiationHigh ProfitabilityMaturing ProductsGrowing MarketDeals with ...Happy with ...Constant ImprovementMarket AnalysisFeedbackTrend SpottingUses ... EcosystemsMost likely to steal a half baked Lego 3Dprinter and turns it into something that lotsof people want to buyListening to CustomersCommonWell DefinedEssential Cost of Doing BusinessHighVolumeStandardised & StableMature MarketDeals with ...Happy with ...Opertional EfficiencyMetric DrivenAnalyticsScientifc ModellingUses ... Six SigmaMost likely to be running the factorywhich builds Lego bricks and Lego kitsBuilding what is neededSteals from Steals fromUses Components From
  53. 53. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionPioneersSettlersTownPlannersPopulateyour cellsStep 21
  54. 54. The Chancers Way
  55. 55. No MapStep 1
  56. 56. Treat as one thingIncur excessivechange controlcostsSome parts will beefficientSIX SIGMAStrongWeakStep2Apply single methodsOutsource entire value chainThe problemwas the client keptchanging theirmind ...We want acontract so we knowwhat is deliveredThis isnt core tousBut wedidnt knowwhat wewanted.
  57. 57. SIX SIGMAStrongWeakAGILEStrong WeakORYoYo betweenmethodsStep 3Evidence shows wework better!Evidenceshows we workbetter!Look AgileSucks!Look Six SigmaSucks!
  58. 58. IT Finance MarketingOrganise bySilosStep 4 IT is unrealiable andcostlyIT is too slowand conservativeSo we need to bereliable and efficient andfast and risky?
  59. 59. IT Finance MarketingSocialMediaCreate newgroupsStep 5Were different, weneed a new groupI thought we did IT? I thought we didMarketing?
  60. 60. InertiaIgnore InertiaStep 6The future is alwaysunpredictable and random, sowhy worry?Weve been running thisbusiness for 40 years. Wehave lots of data. Nothing willchange.
  61. 61. StandardsBoardSIAM (SRO)Technical Body -Transition Support to Depts -Procurement Body -Security Body -Other Bodies as Req -Wider Engagement(e.g. CTO Council)Wider Engagement(e.g. PSTSA)Wider Engagement(e.g. GPS)Wider Engagement(e.g. CIOs and CIO CouncilWider Engagement(e.g. GovICT PMO)PEX(ER)Cabinet CommitteeCIO DB-Acting as SteeringBoard-GovICTInfrastructureProgramme BoardCIO DB ChairInfrastructure SROs x4Infrastructure PDNEDGCTOPMOGovICT InfrastructureProgramme DirectorPB2Green ICTDelivery UnitChair: JenniferRigbyCIO CouncilIT ReformOpen Tech, Data& DocumentSTANDARDSSRO: Phil Pavitt,Paul Jones, LiamMaxwellAssetManagementSRO: LiamMaxwell(CO)Open SourceSRO: JustinHolliday (HO)ProcurementSRO: BillCrothers (CO)AgileSRO: PhilipLangsdale (DWP)Social Media,APIs, ChannelShift, Online Govt& InnovationSRO: MikeBracken (CO)CapabilitySRO: AndyNelson(MoJ)-PSN(SRO)-ReferenceArchitecture-EUD(SRO)-Hosting(SRO)-Cloud&Apps(SRO)-ProgrammeSupportEscalation route Changes whichwill impact on the StrategySupportedThroughXAMHFIJEvidence of in-effective support –Corrective action requiredCorrective action takenGEBGDSGPSQMeasure Implementationthrough CIOc, Raise Issueif Rqd,Task CIOc to SortOCCTO ExecutiveChair: LiamMaxwell(Overview RefArch andStandards)YZSRO / Accountable FeedMI / Metrics / ReportingEscalation RoutingDirect Interaction / RequestBAU Request for IA/Risk DecisionInfo StrategySRO: Paul Jones(DH)LGreen ICTSRO:John Taylor(MOD)KnowledgeCouncilChair: Karen McFRisk RegimeSRO: John Taylor(MOD)SCaRAB(Prev IADG)StandardsSponsorRaisingBodiesStandardsPanelStandardsPanels}Engagement withsupporting bodies,either directly orthrough the formationof a Working Group orForum to progressdeliveryMetricAccountableEscalationRequestEXECCommitteeSteeringBoardMeasure KPIsGreen ITCouncilIT CouncilIT StrategyKnowledgeCouncilCTOCouncilStandardsCouncilOpen StandardsCouncilSpecialist StandardsPanelsOpen SourceManagementCapabilityManagementAssetManagementInnovationManagementProcurementManagementAgileManagementGeneralPurchasing TeamGeneralEngineeringTeamInfrastructureBoardProgramme BoardRisk / SecurityCouncil & SpecialismRisk DecisionNetworksCloudBYODHostingArchitectureProgrammeSupportPMWorking Groupsas requiredTame uncertainty withGovernanceStep 7
  62. 62. Choose one ...+ Innovation+ Customer+ EfficiencyRely on old modelsStep 8oror
  63. 63. When they meet!
  64. 64. LevelofStrategicPlayUses Open to CompeteChancersPlayersIf you ...
  65. 65. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionMap OpponentStep 1
  66. 66. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionWhere?Step 2Industrialise
  67. 67. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)Evolution"Relationship""Cannibilisation""Legislative""Disintermediation"Why?Past SuccessStep 3
  68. 68. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionWhy?Step 4Ecosystem
  69. 69. StrategicPlayUses Open to CompeteChancersWhy?Step 5Your Opponents
  70. 70. Open sourceResilienceFailure TestingInfrastructureLearning"Big" DataCultureStructureCorporate FocusTypeStrategy/TacticalOrganisationActivityDepartmentalInertiaProfitCost ReductionN+1Disaster RecoveryAnalystsUsedEnterprise ClassService / CellFluid / GameableDisruptionWeaponDesign For FailureChaos EnginesEcosystemDriven ByCommodityTraditional Next GenerationCapacityDeploymentScale UpChange ControlScale-outContinuousTechnique Single MixedPracticeWhy?Step 6Your Opponents
  71. 71. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionOpenHow?Step 7
  72. 72. Where? Why? How?What?When?Attack!Step 8
  73. 73. 10-15 years todisrupt anencumbent industry
  74. 74. LevelofStrategicPlayUses Open to CompeteChancersPlayersIf you ...
  75. 75. LevelofStrategicPlayUses Open to CompeteDieAdaptChoiceStep 1
  76. 76. Open sourceResilienceFailure TestingInfrastructureLearning"Big" DataCultureStructureCorporate FocusTypeStrategy/TacticalOrganisationActivityDepartmentalInertiaProfitCost ReductionN+1Disaster RecoveryAnalystsUsedEnterprise ClassService / CellFluid / GameableDisruptionWeaponDesign For FailureChaos EnginesEcosystemDriven ByCommodityTraditional Next GenerationCapacityDeploymentScale UpChange ControlScale-outContinuousTechnique Single MixedPracticeToughen upStep 2
  77. 77. Where? How?What?When?Why?Attack theWhyStep 3
  78. 78. ValueChainGenesis CustomBuiltProduct(+ rental)Commodity(+ utility)EvolutionIndustrialiseAttack theWhyStep 4
  79. 79. You have been duly warned.Many companies are disrupted notby unexpected market changes butentirely predictable marketchanges they could not see.
  80. 80. Leading Edge Forum 4Engage with us ...Visit our website at www.lef.csc.comYou can also find us via our social media spaces:Follow me @swardley and LEF @lefepSubscribe to our YT channel, LEFResearchFollow our Company page (CSC Leading Edge Forum)

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