YOTG Munich - Peter Burow and Misha Byrnes - NeuroPower Group - Leading through the Seasons of Innovation

Neuro-innovation
Peter Burow
Executive Chairman, NeuroPower Group
beyond ‘heroic’ leadership
Year of the Goat, München 2015

WHAT IS NEUROPOWER?
NeuroPower is a behavioural strategy
consultancy that specializes in applying the
latest insights from neuroscience to drive
individual, team and organizational performance.
OUR CONSULTANCY APPLIES THIS INSIGHT
TO A NUMBER OF AREAS INCLUDING:
Leadership, innovation and team development
Behavioural change and engagement
Marketing and advertizing
Communications
(C) Neuro Power Pty Ltd www.neuropowergroup.com

“THE POPULAR BUSINESS PRESS IS INFATUATED
WITH PEOPLE WHO HAVE DRUNK THE HOLY GRAIL
OF HEROIC LEADERSHIP.
IN REALITY, LONG-TERM SUCCESS DEPENDS ON
THE WHOLE TEAM, FOR IT HAS BROADER AND
DEEPER REACH INTO THE ORGANISATION AND ITS
PERFORMANCE HAS A MULTIPLIER EFFECT”
- ERIKA HERB, KEITH LESLIE, AND COLIN PRICE - MCKINSEY AND COMPANY 2011

UNDERSTANDING THE BRAIN
“IF OUR BRAINS WERE SIMPLE
ENOUGH THAT WE COULD
UNDERSTAND THEM, WE
WOULD BE SO SIMPLE THAT
WE COULDN’T.” LYALL WATSON

FROM BATTLE TO BRILLIANCE
THE FIVE PHASES OF BUILDING HIGH PERFORMANCE TEAMS AND CULTURES
1.
Tribal
Warfare
2.
Reluctant
Truce
3.
Tactical
Collaboration
4.
Strategic
Collaboration
5.
Transformational
Collaboration
Win-Lose Mindset
• Turf wars with open hostility
• White-anting and politics
destabilise the team
• Clear winners and losers
with power brokers calling
the shots
• ‘Win to ﬁght another day’
focus
Malicious Compliance Mindset
• Information sharing only
on need-to-know basis
• Behind the scenes lobbying
• Political backstabbing
while polite face-to-face
• Leader expected to keep
things fair
Win-Win Mindset
• Old grievances are
forgotten
• Group comes together to
solve speciﬁc problems
• Group acts as a taskforce
• High energy for short
periods
Strategic Mindset
• Team explores how to
create new reality
• Team plays to strengths
• Game changing focus
• High energy for as long as
it takes
CHARACTERISTICS AT EACH PHASE
Transformational Mindset
• The culture drives growth
• Leaders engaged
• Faster leadership decisions
• Minimum of politics
• Business sustainability
(C) Neuro Power Pty Ltd 2014 www.neuropowergroup.com

So here are the six BIG
breakthroughs from neuroscience
that enable us to have breakthrough innovation by
building engaged and empowered
teams...

BREAKTHROUGH # 1 RELATEDNESS
RELATEDNESS
COMES FIRST!

TOO MUCH

TOO LITTLE

ABOUT RIGHT

BREAKTHROUGH # 2 EXPRESSION
LABEL AND
TABLE IT!
C1

BREAKTHROUGH #3- LEADING THE PACK
STATUS
MATTERS!

TOO MUCH
(C) Neuro Power Pty Ltd www.neuropowergroup.com(C) Neuro Power Pty Ltd www.neuropowergroup.com

BREAKTHROUGH #4 - INTERPERSONAL CONNECTION
WITH LOVE COMES
FORGIVENESS

BREAKTHROUGH # 5 - SEEING THE FACTS
THE EYES
HAVE IT!

BREAKTHROUGH # 6 - HOPE FOR THE FUTURE
HOW DOES THE
STORY END?

RELISHING INNOVATION
H
S
I
L
E
R
HOPEFULNESS (C2)
SEEING THE FACTS (I1)
INTERPERSONAL CONNECTION (I2)
EXPRESSION (C1)
LEADING THE PACK (P2)
RELATEDNESS (P1)

THE IDEA IN PRACTICE:
The order is as important as the activity
Each layer transcends and includes the previous layers
Each layer represents a functional network in the brain
Everyone is strong in some and weak in others - phases you like you
will give more time to and phases you don’t like you will skim over
As a team you can be high in all six because others make up for your
weaknesses
Teams who only master the early stages direct their innovative energy
towards internal politics and competition, rather than transformational
innovation focused on delivering value

THE RELISH TEMPLATE
CAN BE USED FOR:
INNOVATION
CUSTOMER
SERVICE
DIFFICULT
CONVERSATIONS
SAFETY
LEADERSHIP
DISRUPTION
PROBLEM
SOLVING
TV
COMMERCIALS
MARKETING AND
COMMUNICATIONS
PARENTING
TRAINING

WANT TO FIND OUT HOW
YOUR TEAM IS GOING?
APPLY HERE:
WWW.NEUROPOWERGROUP.COM/WP2/TEAMDIAGNOSTIC
» Special Year of the Goat offer
» RELISH-based team online diagnostic
» Free to use for ﬁrst 10 YOTG attendees to apply
(minimum team of ﬁve)

QUESTIONS…?
WWW.NEUROPOWERGROUP.COM
FACEBOOK.COM/NEUROPOWERGROUP
LINKEDIN.COM/COMPANY/NEUROPOWER

YOTG Munich - Peter Burow and Misha Byrnes - NeuroPower Group - Leading through the Seasons of Innovation

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